This is it. Today is the day we find out who will be the 45th President of the United States. I’ve been following this election for quite some time and have written a few pieces on it thus far-so what better time to wrap up the trilogy than the night of the election? At this point in the game, your mind is probably made up. Clinton? Or Trump? Rather than focusing on the candidates themselves, lets take deeper diver into how the coverage of this election on the internet has made waves. With the adaption of quicker technology, social media, and trends lets take a final look at how this has gotten a larger conversation going about the Presidential race.
There’s no question that with the amount of posts, tweets, and memes (especially), social media has had an enormous impact on this election. While admittedly, Twitter isn’t my go to social media platform, I think its capabilities in reaching a mass audience have proven very effective in this election period. The hashtag #ElectionFinalThoughts trending on Twitter, users are able to give their final weigh in on both candidates, their goals, and more with less than 24 hours to go. Users across multiple social media platforms have engaged with this hashtag-some for comedic purposes, some not.
Attracting the young voter can be extremely difficult but I think that with the development of the internet and social media giants like Instagram has made it a lot easier for youth to engage in some kind of political messaging. If you’re on Instagram, memes have almost become a way of communication process and are very effective in engaging users on any topic. With any huge event happening in pop culture, news, or sports, you can always expect a plethora of hilarious memes to follow. With an extensive amount of coverage online and offline about this election, memes have gotten social media users actually engaged with what’s going on in the U.S. While no, they aren’t novels or textbooks, but more importantly they allow some sort of shared commentary about the election among users on social media (most notably-young people).
Donald Trump’s Twitter Account:
Ohhhh boy. Now I don’t really want to focus too much on the candidates-rather the impact the internet has had over election coverage, but I could not leave this one off. Donald Trump’s twitter account (and public relations department) completely outside of politics is straight up just bad. Everything I’ve ever been taught about professionalism and presenting yourself accordingly goes against anything that Trump has ever tweeted. His tweets provide an almost comical commentary on really anything that might cross his mind. I think this election has really only solidified Trump’s irrationality and spontaneity online which in turn can be entertaining in the end.
There is no doubt that the internet and social media have developed exponentially since current President Barack Obama’s debut in 2008. There are good parts and bad parts to this. The bad being that it allows for misinterpretation of information. False information travels so quickly on the internet that simply doing a fact check could change your mind on any political candidate. The best part about the internet concerning this election is that it gives everyone a voice. The internet grants the average person to provide commentary and effective communication on this election through the use of blogging, memes, tweets, and more. For all of our American readers-you have a voice, let that be heard through an effective vote. Oh…and one more message before you hit the polls…
Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick works at an advertising agency in Toronto and is looking forward to how he can leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.