Out with the old, in with the new. 2016 was a big year for advertising, marketing, and especially technology. We were exposed to some things that no one had every really seen before. But rather than dwelling on what happened last year, I’ve decided to dedicate this post to open a discussion on how some of the trends we saw developing last year can (and will) affect marketers in the new year. So to kick 2017 off with The MAD Mix, here are some big things that you might see over the course of the year.
We got a taste of what VR can do in 2016, but I really think we’re less than a year away from seeing how this kind of technology will be incorporated in marketing strategies. VR presents an excellent opportunity to take a brand to the next level of engagement. We’ve seen Sony already incorporate VR into the Play Station 4, and not to mention Samsung with the Gear VR headset. You’re probably thinking: “Malick those things blew up in 2016, how can you say VR isn’t already here?” The thing is, Sony and Samsung are developers of these types of technology so that’s what I see to be expected. What I’m looking for in VR is how big retailers will use it. How will retailers like Wal-Mart, McDonalds, or Starbucks use VR to advertise their product? Virtual stores maybe? I think VR will change the way that we shop online in 2017, just wait for it.
While sites like Twitch.tv and Facebook have offered live streaming services for a few years now, the idea hasn’t really made its mark yet with the average consumer and especially businesses. With the tech world heading towards a more mobile friendly approach, we can expect to see live streaming become much more mainstream. What do I mean by that? Well in November of 2016, Instagram officially launched their live streaming function to anyone who has an account. Instagram has approximately 600 million monthly users, so by the looks of things, we’re due for a load of live streaming content of people’s dogs and dinner.
Ok this one might be a bit of a bold prediction, but hear me out. The reach of radio is nothing to argue. A study by Nielsen shows that broadcast radio reaches over 90% of all age groups. But I have a hard time believing that young people are tuning in the same way our parents are. From my personal experience, the only time I find myself listening to the radio is when I’m in a car, literally. Now I know what some may be thinking: “cars will always exist, so radio will as well”. I don’t necessarily see that as holding true. With mobile streaming technology (and aux cables), becoming more and more prevalent in people’s cars, don’t you think that radio may not be the best advertising choice in the coming years? Even with the development of VR technology and live streaming, we may start to see advertisers move towards a more engaging form of reach than radio. Want to read more about an interesting study on radio numbers? Click here.
2017 is going to present some really interesting trends in technology and advertising. Personally I’m most excited to see how VR pans out. There is some really interesting ways that we’re going to be interacting with media, advertising, and technology in the next 12 months, so buckle up!
Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.