Dakarai Turner

Super Bowl 50: Let’s Talk About Ads

February 3, 2016

 

If you’re like me, you truly believe that the best parts of the Super Bowl are the ads. If you’re also like me, you live in Canada and aren’t able to view all the extravagant (and expensive) ads in real time, so you make sure to watch them as soon as they are posted online. Someone remind me as to why they do this to us again?

old_spice

Famous Old Spice ad that aired during the 2010 Super Bowl

The Super Bowl brings out the biggest and best work out of the advertising industry, hands down. All of the big name brands partner with all the big name agencies to put together a 30-second masterpiece that is sure to get you talking. In 2014, a 30-second Super Bowl ad would run advertisers $4.5 million at the very minimum. Just two years later and it has increased 11% to now a record $5 million. Is it worth it?

With 114.4 million people on average tuning into the Super Bowl in 2015, not including every single person watching collectively, the price is right for some. For others, just the fact that people will see their brand during the Super Bowl is almost enough if they have $5 million lying around. We perceive brands in the Super Bowl as elite, and cream of the crop. It’s the thought that if you have millions to spend on a 30 second commercial, this means two things.

            #1. Your brand is doing so well that it has the money to shell out

            #2. You care enough about your product to spend that kind of money

Whether this is actually the case, it’s in the mind of the consumers.

For $5 million, you want viewers talking throughout your ad and afterwards. It will be quite interesting to see which brands are trending on social media after their commercial airs, and which brands make the list of the best ads. With such a high price tag for a 30-second spot, there will likely be more product-focused ads instead of simply entertaining the audience with no real brand message or brand link as there have been in the past.

I want to share with you my top 3 Super Bowl ads (so far). Let me know which ones made your list.

 

Acura

Acura looks to make their Super Bowl debut with their new NSX Supercar. This is said to be the Super Bowl’s most expensive car advertised, at $156,000.

Doritos

This being the last year of the famous “Crash The Super Bowl Contest”, this is my personal favourite that I hope makes it to the big screen.

Shock Top

This could take the cake for funniest Super Bowl ad this year. The ad features a hilarious banter between the Shock Top character and comedian T.J. Miller, who is also the brand’s spokesman

See you on game day!

 

Dakarai Turner (Dak) is an ambitious professional approaching his final year of the Advertising & Marketing Communications program at Humber College. Over the course of the summer, Dakarai spent his time working as a Communications Intern for the digital and marketing agency thinkCOMPASS, as well as the Canadian Association of Marketing Professionals as a Marketing Coordinator. Follow him on TwitterInstagram, and connect on LinkedIn to learn more about him.

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