Dakarai Turner

Sometimes It’s Not Worth The Wait – Why Apple’s WWDC Left Me Unsatisfied

June 14, 2016

With yesterday’s WWDC (Worldwide Developers Conference), it seems only fitting to talk about Apple. For those of you that don’t know, WWDC is an annual event where for the last 33 years Apple has been introducing new changes and products to the tech community. Previously an event that only interested the “geeks”, but now streamed by those such as myself that just want to stay updated with the latest. Whether you’re a die hard Apple lover or hater, there has to be some sort of respect for what they’ve been able to accomplish.

Now I am no tech genius (someone tell my mom this), but i’d love to share with you some of my favourite takeaways from watching this years event from the comfort of my desk at work.

You can now delete pre-installed apps

You know that “Stocks” app that you’ll never use, or that iBooks app you haven’t opened yet? Say no more, you can now deleteios-10-delete-apps-970-80 them all. This seems like such a basic function that should have been done a long time ago, but hey it’s Apple. The fact that I am even excited about this says a lot about Apple as a company, and the way they operate. It’s basically like they will give you an unfinished product, that they can just keep slightly updating with cooler things to keep you coming back. Apple understands how long they need to make people wait to truly “wow” them.

 

Siri will be available on Mac

siri on macI think I’ve used Siri maybe 3 times in my whole life. I don’t know what the numbers are for use, but I’m sure they will rise with this new addition. You’ll be able to ask Siri to open files on your desktop/laptop, do some quick math, and even switch between apps. Apple also announced that Siri will now be open to developers. Let’s just imagine ordering an Uber from Siri. I’m sold!

Voicemail transcription

It’s a busy world out there, sorting through voicemails just to get rid of the notification gets time consuming. With the newly added voicemail transcription, it will display on your device a text version of what’s in your voicemail. This is one of those ideas that sound great in theory, until you realize people record voicemails in the most unclear fashion, almost as if it’s on purpose. Reading these transcripts should provide quite the entertaining screenshots posted on Twitter.

For a 2-hour long conference, you would think it would provide a bigger list of excellent takeaways beyond deleting apps, and voicemail transcription, but in my opinion Apple truly missed the mark. Instead of interesting upgrades to iMessage, Apple announced bigger emoji’s, the ability to draw a message, and an emoji predictor. As if we needed anymore emoji related news in 2016. All I thought was just absolute clutter.

Screen Shot 2016-06-14 at 11.09.16 AM

All in all it just felt like there was no real “wow” factor throughout WWDC. There were moments where they would introduce something, and all I would be thinking is “this should have been done 2 conferences ago”.

At the end of the day it seemed as though people were generally satisfied with the conference, as is usually the case with WWDC. It will be interesting to see any new developments and announcements from Apple in the coming months. If you’ve checked it out, let me know your thoughts. Overall, were you impressed with the conference?

To check out all of the features announced at WWDC, check out this article.

 

Dakarai Turner is an ambitious professional with a passion for advertising and marketing. Armed with strategic thinking, people skills, and a cheeky smile, he is ready to get his career started in client relations for an advertising agency in Toronto. In his free time he will most likely be eating, browsing AdWeek, or studying Donald Draper. Dakarai, but you can call him Dak. Follow him on TwitterInstagram, and connect on LinkedIn to learn more about him.

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