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Bledar Halili

Bledar Halili

Desperate for Entertainment: Mayweather vs. McGregor

August 29, 2017

This past Saturday was the night everyone was waiting for, the one everyone wanted to talk about, the one people are still talking about. It was a night that had excitement, passion, a true underdog and an undefeated champion. What more can someone ask for in the world of sports? Lets just get right to it, the Mayweather Vs. McGregor was a surprisingly good fight for what it was. An past his prime undefeated at 49-0 Flyod Mayweather and a controversial, passionate and foolish enough MMA fighter Conor McGregor . The fight itself wasn’t a complete disappointment and had some rather competitive rounds but ultimately an excuse of a boxing match. Sure, take a look at the stats you’ll notice that McGregor landed more punches than several of Mayweather’s past opponents who were professional boxers were able too, but does that justify it as a good fight, was it a fair fight? Maybe, ultimately the fight was decent at best, it had entertainment value and it became the talk of the town.

Let’s take a step back and talk about what the best part of  Mayweather Vs. McGregor really was. The fight was okay, but it was the hype, the worldwide promotional tour, the consistent haggling towards one another, it was what made everyone want to watch the fight. Why else would someone want to watch a UFC fighter fight a boxer? Did people really think that Mayweather would sacrifice losing his chance to be the first fighter ever to be 50-0 as professional boxer? McGregor had nothing to lose, it’s not his sport, he gave it his all, gained some respect in the boxing world and will now be able to demaned even more money in the UFC, Conor’s true playground. This was a calculated move for both fighters, for one it represented leaving as the greatest, for the other the money, exposure and their future because both won a lot more than the millions to hundreds of millions that they took home after the fight.

 

In the last year, great events have been promoted preaching the best of the best, similar to the Mayweather Vs. McGregor fight. The market is open and hungry for these events. Events that represent once in a lifetime opportunities, out of this world experiences because people are afraid of missing out on events that everyone attends or talk about, just like the fight was for many and event that could not be missed.

Fyre Festival

This was the Festival of all festivals, supposedly taking the best things, the best artist, models, celebrities and putting them all on an island to experience the best two weekends of you life. The festival was a complete failure and absolute mess to go along with all the lawsuits and wire fraud it wasn’t successful but before the failure and the wire fraud charges to their founder. It was one of the most talked about events, using influencers like Bella Hadid, Kendall Jenner, Victoria Secret Models, Kanye West and many others portraying this experience like no other. Nothing needed to really be said the power of the influencer speaks for its self in our ever connected world. The Fyre Festival was a bust but hype was real.

Phelps Vs Shark

 

Shark Week is a thing and very popular thing at that. So when Michael Phelps arguably the greatest Olympian of all-time with 28 medals (23 Gold, 3 Silver, 2 Bronze) was announced that he was going to race a Shark to see who was faster. People were excited and why wouldn’t you be, seeing Michael race a Shark sounds like the coolest thing ever. But like Fyre, it was a let down, the race happened but to a CGI Shark that actually beat Michael. The thing is Michael Phelps is an individual who people like to watch succeed and achieve. On the other hand watching him race a CGI Shark sucked, really sucked. The hype was there, the idea was fantastic, people were excited, they were hyped and well they got let down. You be the judge, watch the video.

 

 

The phrase  “We are connected now more than ever” is one that is mentioned quite often and although sounds cliche is very true. We are always on our phone, looking at Snapchat, Instagram, Facebook, Youtube, and the list can go on and on. We are in constant need of media and within that a source of entertainment whether funny cat videos or Mayweather Vs. McGregor. People also want to connect and be a part of an experience which is why events like Fyre and Phelps Vs Shark were so disappointing even though the hype was there and the hype was real. The various types of Entertainment that people consume has grown from traditional options into some of the wackiest and craziest things you could probably imagine. The Mayweather Vs. McGregor fight continued to demonstrate that the entertainment value does not have to be the greatest in order to generate hundreds of millions of dollars world wide. All you need is energetic, exciting, vocal, confident and popular influencers to bring the hype, the end product can be lackluster and people will still watch.

 

 

Bledar is currently in his last semester at Humber College for Advertising and Marketing Communications. He loves all food and has the ability to cook but cannot figure out how to make something twice. Bledar has brief experience through volunteering for 2016’s CAMP conference and Awards show, and he is very excited to bring his journey in the advertising and marketing world. Bledar is just waiting for the opportunity to go to a championship parade in Toronto.

Bledar Halili

“They Fooled Ya Didn’t They” – The MAD Mix Top 5 April Fools Picks

April 4, 2017

The funniest day of the year is April 1st,  April Fools Day. It is the one day of the year that individuals and brands can have a little fun and attempt to pull off fun and harmless pranks. To this day I still enjoy pulling pranks on friends and family and I’ll most likely feel the same way next year and the years after that. However, there were some companies that took to April Fools and had some fun and proving that some consumers are so brand loyal and will believe almost any and everything you post.

 

#5 – Duolingo’s Emoji Course

Duolingo is an app that provides language learning and for April Fools they decided that they would offer an Emoji class. Most of us know at least one language and Duolingo is trying to make us bi-lingual. Malick Ba from The MAD Mix recently wrote an article on emoji culture, so to anyone who read the article and had trouble understanding if there is a course on Emoji’s, we would recommend learning it.

 

#4 – McDonald’s – The Micro Mac

McDonald’s has had string of new releases whether it’s the Bacon Big Mac or its new-ish All Day Breakfast. On April 1st, the fast food restaurant revealed ‘the Micro Mac’. With McDonald’s track record and how they like to have new seasonal items all the time, this was believable because it would have been amazing if costumers were given Micro Macs instead of Big Macs as a prank. If this had been real the internet would have exploded.

 

#3 – Amazon – Petlexa

If “Petlexa” were real, it would be sold out in a second. Amazon is known for being a tech leader in the advances they have made with the real Alexa, Amazon Go so “Petlexa” does not seem completely out of this world and how cool would it be to have a way to communicate with your pets. Let’s be real who seriously wouldn’t want this for this household.

 

#2 – Pornhub

In a world were privacy is becoming a thing of the past and just a few days after the United States announced that internet providers would not need to ask costumers for consent of releasing information, PornHub went out and did this. They most likely scared each and every single user that day and putting a fear in them like never before.

 

#1 – Baltimore Ravens

The Baltimore Ravens hands down in my opinion won April fools for 2017. They went above and beyond in getting their head coach John Harbaugh to conduct a formal interview about their 1-week cruise. They had numerous players partake in a very convincing prank that had fans gushing and wondering how the trip would go.

April Fools does more than just allow for big brands and organization to pull pranks but it allows for them to connect with their fans by showing a sense of humor. This is a prime example of fan engagement that is organic and gives fans the opportunity for more brand engagement than advertisements. It also shows that consumers are brand loyal, that even on April Fools consumers still will believe and trust the brands and organizations. The question becomes who is going to win April Fools 2018. Kudos to the Baltimore Ravens, the Crown is yours.

We would love to know if you agree or disagree and if we missed anything during April Fools.

 

Bledar is currently in his last semester at Humber College for Advertising and Marketing Communications. He loves all food and has the ability to cook but cannot figure out how to make something twice. Bledar has brief experience through volunteering for 2016’s CAMP conference and Awards show, and he is very excited to bring his journey in the advertising and marketing world. Bledar is just waiting for the opportunity to go to a championship parade in Toronto.

Bledar Halili, Kathleen Pinho

The MAD Mix Introduces: Bledar Halili and Kathleen Pinho

February 3, 2017

We’ve grown our team by two this year and we would like to introduce Bledar Halili and Kathleen Pinho to all of The MAD Mix readers. We look forward to another great year with an even bigger team! Check out their bio’s below:

 

Kathleen Pinho

Kathleen has been living in Toronto for the majority of her life. She is currently in her last semester in the Advertising and Marketing Communications program at Humber College. She has worked on branding a program for Boost Child & Youth Advocacy Centre, and on top of this she has also participated in a Brand-a-thon at Humber College for the Centre of Innovation in Health & Wellness. In November 2016, she volunteered at The Canadian Association of Marketing Professionals (CAMP) conference and awards as a Twitter content creator. Kathleen is eager to gain valuable experience and insights into the advertising industry. Currently, she is interested in finding a summer internship in the field. She has a passion for digital media and is an active user of social media. One of the things Kathleen likes doing is buying shoes- lots of shoes- and getting retargeted by shoe stores.

Kathleen also loves popcorn and skittles so give her a shout when you have some!

Bledar Halili

“Bledar? Yes , Bledar”

Bledar is currently in his last semester at Humber College for Advertising and Marketing Communications. He loves all food and has the ability to cook but cannot figure out how to make something twice. Bledar has brief experience through volunteering for 2016’s CAMP conference and Awards show, and he is very excited to bring his journey in the advertising and marketing world. Bledar is just waiting for the opportunity to go to a championship parade in Toronto.

 

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