With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered. This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!
Written by Dakarai
Snapchat Introduces Context Cards
In the latest of innovation battles between Snapchat and Instagram, we have a new feature that is actually incredibly useful. Context Cards takes adding a location to your snapchat to a whole other level. Let’s say you’re eating at a new restaurant. You take the classic picture of your food cause you’re a millennial, and proceed to swipe until you find the location filter of the restaurant. Share it with your friends, and BAM, you’re finished. Now, Snapchat has improved that experience by allowing you to click those location tags, read reviews courtesy of OpenTable, take an Uber ride to that exact location, or perform another action that’s specific to the business. An example in the video below demonstrates a user clicking a location tag for a hotel their friend is staying in, and being prompted to book a room. Truly a cool feature that opens a whole world of opportunities for businesses and consumers.
Skittles Opens The Holiday Pawn Shop for the Last Time.
For the past three years, the brand has set up shop at 277 Queen st west during the holidays to offer an alternative to your unwanted gifts. The Holiday Pawn Shop is open from Dec 26-29 and will allow you to trade in any items in exchange for Skittles. If you’re from Toronto, chances are you’ve heard of this in the last few years. Well another piece of news is that 2017 marks the last year it will be open. Laura Amantea, marketing director at Wrigley Canada said the following: “Our whole job is to delight our fans with the unexpected, and the Pawn Shop is beginning to become a tradition for people in Toronto. It’s time for us to start planning the next unexpected surprise.”.
I almost can’t wait to see what they’re going to do next year. One thing to note is whatever the new idea is, it has some huge shoes to fill. Can’t make it to the pawn shop? Check out what your item would be worth online here: http://skittlespawn.ca/submit
Apple Admits to Slowing Down Older Phones
Yikes…The technology giant stated on Wednesday that it has algorithms in place to keep your phone running at optimal performance. Part of this process requires slowing down older phones as they are running with older batteries and couldn’t keep up with newer updates. The problem? It’s not sitting too well with the general public because they feel cheated and lied to. It’s an issue that people have been complaining about on social media for the last couple of years, that was never taken seriously. With the information we now know, it proves that there was some merit to these previous complaints. Think this could be the chink in the armour for Apple or will everyone forget about it before 2018?
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.