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Weekly Recap

Weekly Recap

Weekly Recap: November 18 – November 24

November 24, 2017

With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered. This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!

Written by Malick, Dakarai, and Nick

Apple gets in the holiday spirit with “Sway”.

D: The brand recently debuted their 90 second holiday commercial, “Sway”. It tells the classic story of boy meets girl, love at first sight, and all that jazz while also shedding light on a product benefit. The story follows a woman walking the cold and snowy streets. She stops to play the music on her phone and we see that she is sporting the Apple AirPods (wireless earbuds). While dancing to the tunes like she’s in her own world she bumps into a man that catches her eye. The woman takes one of her earbuds out and places it in his ear, and they begin dancing together like they’ve known each other for an eternity. It’s a great feel good spot in time for the holiday’s which does a great job demonstrating the AirPods. I mean, you never know when you’ll need to lend your soulmate an earbud, right?

M: At the end of the day, this ad is supposed to sell headphones, but makes a strong case for effective storytelling in advertising. I get certain brands try to be as tactical as possible and drive hard hitting messages, but this kind of emotional advertising breaks through so much clutter that exists this time of year. The importance of emotional advertising is underrated. It’s easy to always want to push sales especially considering this time of year when the goal is to make as much moola as possible. Honestly, this is one of my favourite Holiday spots of the year. Check it out below:

 

Sports Experts puts Montréal residents to the test

D: Did you know that 85% of people in Montréal choose the escalator over the stairs in their Metro transit? Okay, maybe that’s not surprising at all. However, Canadian sports retailer, Sports Experts capitalized on this problem by installing a digital activation in the steepest Metro subway station. The activation scans your body heat and is able to detect if you walked up the 200 stairs or if you simply took the escalator to the top. “The Thermal Discount” gave those brave enough to take the stairs discounts to Sports Experts based on the amount they sweat. This of course prompted many people to run up and down the stairs in hopes that they could increase their discount. At the end of the day, it’s a fun interactive idea that gets people in your store. I can confidently say that I would have tried this way too many times.

Amazon Gets Physical on Black Friday

N: Retail behemoth Amazon made its mark pioneering online retail.  They disrupted the idea that stores need an actual storefront.  And they’re disrupting the storefront again – pulling a 180 at the same time.

Their ‘Home of Black Friday’ pop-up in London could be the next step in the evolution of a store.  Because it’s less a store than it is an experience – admittedly an overused marketing trope, but it rings true.  And Amazon takes that idea into hyperdrive with their “store”.

The big one is QR codes, allowing consumers to scan and visit the product page while simultaneously inspecting the actual product – a true integration of the physical and digital shopping experiences.  Orders can then be delivered at home or in-store (within two hours).  Amazon also offers master classes, tastings, small business workshops, and product tutorials.  Designed to feel like a house, people can browse thematically while engaging with products in a natural setting – an idea borrowed from the likes of Ikea.

This may just feel like a pop-up, but don’t be surprised if this starts a trend for physical stores.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap: November 11 – November 17

November 17, 2017

With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered.This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!

Lowe’s Escape Room

M: This is pretty cool. As DIY projects continue to skyrocket in trends, Home Improvement retailer Lowe’s took advantage in a unique way. Ever go to one of those Escape Rooms? Well Lowe’s challenged four DIY experts to build their way out of a custom room that the company had built. The four members involved an electrician, a contractor, and two YouTubers to collaborate on how they would get out. With several of the challenges surrounding home projects, like lighting, ventilation, and plumbing, Lowe’s put all this together in a fun an engaging way. See clips below:

Cards Against Humanity Saves America:

M: Cards Against Humanity is known to do some pretty outlandish type stuff. Remember when you could literally buy/gift someone a piece of bullshit? Well this year they are taking things to a different level…politically. In order to put a thorn in Donald Trump’s side, the CAH organization has actually purchased a slot of land where the president has intended to build the wall on the Mexican border. Titled “Cards Against Humanity Saves America”, people had the option to donate $15 to support the cause and in exchange, get a few different gifts. A member from their organization stated that:

“We’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built… Cards Against Humanity Saves America recipients will get an illustrated map of the land, a certificate of our promise to fight the wall, some new cards and a few other surprises.”

Known for their wild antics and social commentary, CAH is fighting a fight that they intend to win. I love this idea.

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (October 21 – October 27)

October 27, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick and Kathleen

 
Lionsgate turns to digital to promote new ‘Jigsaw’ movie

D: One of the biggest reasons I use ad-block is because the majority of digital ads suck, if I’m being blunt. They lack both creativity and originality. With the new campaign from Lionsgate, they are trying to change that way of thinking. They have paired AR (augmented reality) with digital ads in promotion of the new movie, ‘Jigsaw’, which is the next instalment of the ‘Saw’ franchise. Mobile users will be served ads that function as an animated selfie filter. Think of it like the Snapchat filters but in a web browser. Of course, in order for this to work users need to allow the ad to access the camera on their phone, but due to this being one of the first examples of Snapchat-like filters on a mobile site, I can only imagine the engagement would be higher than a typical digital ad. Another incentive is that users are offered discounted movie tickets if they share the selfie they took using Jigsaw-like traps on Twitter. It will be interesting to see what sort of other brands adopt this technology.

 

Stranger Things 2

M: Fiiiiinally the wait for the next season of Stranger Things is over! The Netflix mega-hit from last year is back and showcases it’s typical 80’s style fashion. One of the things I loved about the first season is it’s homage to 80’s style cinematography and imagery, but this season brings it to another level. What do I mean by this? To keep things contextually relevant, the show brings back a nostalgic feeling in many viewers by showcasing products and brands from the 80’s. Some brands include KFC (previously known as Kentucky Fried Chicken), Poloroid, and Radio Shack (rest in peace). What I love about this is the dedication to showcase these brands in line and style with the timeline of the show. For these brands, it’s a great way to bring awareness to these brands while still being relevant in terms of the context of the show (except Radio Shack…sorry Radio Shack).

 

Stranger Things Snapchat Lens

K: One of the hottest shows right now is Netflix’s “Stranger Things”. To help promote season 2, Netflix is using AR technology to help them. For today only, October 27th, you can visit Joyce Byers’ creepy living room and also use a face filter that gives users a nosebleed during selfies, like one of their characters Eleven. Check out the video below and unlock the lens using this Snapcode below:


Snapchat

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

 

Weekly Recap

Weekly Recap (October 14 – October 20)

October 20, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick, Nick and Kathleen

Sport Chek repositions itself in the fashion world

D: When you think of Sport Chek, what comes to mind? For me it’s certainly running shoes and athletic equipment. With their latest spot promoting their “Lifexstyle Collection”, the sportswear company is making an effort to showcase the apparel they offer. The 60 second spot features several different dancers dressed in brands that Sportk Chek carries like Nike, Adidas, and Vans. What it does a great job in communicating is that the clothes they carry serve an athletic purpose but they are also fashionable.”Whether it’s for the gym or to wear on the street, it’s about connecting our customers with whatever fashion or sport-inspired apparel that meets their needs.”, says Erika DeHaas, the AVP of FGL Sports. Check out the spot below.

Automotive brands are innovating the customer experience

N: The automotive industry is seemingly in permanent disruption.  And while the tech behind cars is getting a major overhaul (think electric engines, onboard computers, guided driving) brands aren’t forgetting about the consumer experience either.

Take Ford, who now has an app.  The FordPass will find you parking and gas stations, store your vehicle info, let you know your fuel level, and unlock and start your car.  This literally puts Ford at consumers’ fingertips.

Or would you rent-a-Porsche?  Subscribe and drive a Porsche on demand.  Registration, insurance, and maintenance all covered. That said, the cheap plan will run you $2,000/month.

Hyundai’s reimagining what it means to buy a car might be the most innovative.  Imagine starting the purchase process online, scheduling a test drive that starts in your driveway, and returning it in 3-day if it doesn’t fit.

Uniqlo puts their jackets to the test

D: Why try it on when you can try it out? The exact question that Uniqlo Canada asks in their latest spot that promotes their new “Ultra Light Down” jacket. The 60 second video shows a fun interaction that an in-store activation had with users. The machine let the public try on the jacket and choose an activity to pair with it. Some of the examples we see are axe-throwing, cycling, yoga, and more fun activities that you clearly need to bring your ultra light Uniqlo jacket for. It’s a cheerful spot that shows people having fun with the brand’s product. Does it get better than that? Uniqlo previously debuted a campaign where upon trying on a new flannel shirt, people had the choice between getting the shirt for free or giving it to a new Canadian. Both spots promote the trial of their products with an added benefit. It’ll be interesting to see what other similar executions the brand runs with. Check out both spots below.

Bud Light

M: . Whether you’re  fan of Bud Light or not, their latest :60s spots are pretty good. Agency Wieden + Kennedy New York have creative two ads that are set to play during some pretty big events happening this Sunday. My favourite out of the two is “The Heroes Return”, which is to be first aired during the Patriots and Falconns rematch . The spot opens with the hero returning from a long quest to get beer from the concession stand at Gillette Stadium. The characters are recast in an old school New England setting with the plot focused around the return of the colonial Patriot. Check out the spot below:

The other spot is set to air during the premiere of season 8 of the Walking Dead. You can find this one below:

With the focus on contextually relevant advertising, these spots are definitely set to be a hit in my eyes.

#DeviceFreeDinner

K: Whether we want to admit it or not we are all guilty of using our phones during dinner with friends or family. We are either checking social media or taking pictures of what we are eating to post on social media. If you haven’t noticed this yet it’s probably because you are on your phone. These new ads from Goodby Silverstein & Partners for the non-profit Common Sense Media, dramatize the situation a little bit with the help of Will Ferrell. There are several different videos for this campaign, below is my favourite one. Do you think this is a growing issue? Let us know your thoughts.

Device Free Dinner with Will Ferrell from Will Ferrell

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (October 7 – October 13)

October 13, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick & Kathleen

 

Burger King Beefs with Wendy’s

D: 2017 is going to be quite the year to explain. The current U.S. president, the social media challenges popping up every month, the natural disasters, and now amongst the list…Burger King is throwing shade at Wendy’s. After Wendy’s removed their popular spicy nuggets earlier this year, fans were outraged to say the least. They showed their frustration through tweets, and even an online petition to bring the nuggets back. Now that Burger King is introducing their own spicy nuggets, they are actually turning those negative Wendy’s tweets into promoted posts. They are essentially creating ads using people’s frustration with Wendy’s, and people are loving it. Due to the hilarious brand voice that Wendy possesses on Twitter, I don’t think it will be long until we have a response. Check out some of the promoted tweets below:

 

 

Volkswagen: Rain

M: Ever want to ride in one of those old school Volkswagen hippie vans? So do I. In their latest spot, Volkswagen takes a trip down memory lane.With the focus of the ad being their latest People First Warranty, Dutch executive creative director Todd Riddle explains that the spot is about putting people first, and it does just that. He explains that the goal of the commercial was to celebrate the emotional connection that people have to Volkswagen. He goes on to explain that this connection is the soul of the brand, it’s drivers, uniqueness, optimism, and kindness. And what better way to do that then with a throwback featuring their classic van, a trip to Woodstock (or what seems to be Woodstock), and a very 60’s vibe. Advertising is all about drawing emotion, and I think they knocked it out of the park with this one. Check out the spot below:

Quaker Offers Canadians a #WarmWelcome

D: In an effort to take the Quaker brand beyond food and into a more emotional realm, the brand will be donating $0.05 of every quaker oatmeal and granola bar purchased (specially marked) towards the purchase of a winter coat for new Canadians. Upon first glance, $0.05 doesn’t seem like much until you account for the billions in revenue each year and the fact that this deal will last up to $350,000. A number that they are sure to hit. The great part about this initiative is that it’s two-fold. Firstly it looks great on the Quaker brand from the perspective of Canadian citizens. It’s great to see a brand help others in need in any way. Secondly, what a way to create new loyal customers in the Canadian immigrants. Check out the 30 second spot below.

Pedigree Adoptable Mask

K: I’m sure most of us like using a Snapchat filter, even if it’s just once in a while. Since Snapchat became very popular other social media apps needed to improve too. We now have Instagram and Facebook stories and face filters, or like Facebook likes to call them “masks”. Pedigree decided to use Facebook’s masks feature to help shelter dogs find a home. It’s providing a fun user experience and using the latest technology. Users will go through different cartoon like filters of dog breeds that are usually found in U.S shelters. Check out the video below to see how it works.

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (September 16 – September 22)

September 22, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick, Kathleen, and Nick

 

Netflix Premieres a Spot for the Emmy’s

D: At this point, I would be shocked if Netflix wasn’t in your top 5 list of favourite brands. And although that would primarily speak to millennials, I believe their reach is much further. To pair perfectly with The Emmy’s earlier this week, the entertainment company released an ad that featured scenes from their most popular shows being interrupted by comedians such as Ellen DeGeneres, Chris Rock, and Dave Chappelle as a way to show the comedy aspect that Netflix brings. An example is a scene where Frank Underwood, a character from House of Cards is in a limousine staring blankly outside of the window. He’s joined by Jerry Seinfeld who appears to be testing a stand up gig. The end super for the ad? “Netflix is a joke”. I think it goes without saying that they have been able to do an amazing job connecting with the culture in terms of the content they provide as well as the way it’s promoted. Check out the hilarious video below.

Coca-Cola Goes Virtual

K: Coca-Cola just signed an endorsement deal with a virtual athlete?? It’s true! Alex Hunter is the superstar in FIFA 18. In case you are not very familiar with FIFA like myself, Alex Hunter is not a real person. He is just a player in FIFA who started to make a name for himself in the game last year. Hunter was the lead character in a new feature of the EA Sports game story mode called “The Journey”. It allows fans to leave the pitch and follow a player’s personal life. Last year Alex Hunter signed his first endorsement deal with Adidas, this year fans will see his new endorsement deal with Coca-Cola. He will be the brand ambassador for Coca-Cola Zero Sugar in a remake of the classic “Mean Joe Green” from 1979. What do you think about this advertising being done on video games? Check out the videos below.

IKEA App

M: I told you…AR is changing the consumer technology game right now. Through their App (and the new Apple iOS 11 update) IKEA is using AR technology to allow people to place virtual furniture in their homes. This basically allows people to see how different pieces would look/fit into the design of their house without actually purchasing. While this is still pretty brand new and there are a few kinks in it, I still think it’s fascinating. Allowing people to see what kind of furniture can match their home pre-purchase truly allows for customization and personalization of one’s home. I can’t wait to see how this kind of technology develops even further. Check out how it works below:

Budweiser and Lift Are Offering You a Free Ride

These days we’re so inundated with advertising that campaigns need to go above and beyond to have any impact. Some brands offer direct benefits to their consumers. Others partner with a different brand, combining their resources. Bud and Lyft are doing both.

The two brands have paired up for their Give a Damn campaign, encouraging consumers to plan ahead for nights out on the town. But they’re doing more than just preaching “don’t drink and drive”. They’re offering to pay for your ride. 10,000 free rides to be exact. Every. Single. Weekend. From now until the end of the year. (Though unfortunately for local readers, Lyft is only available in the US.). This is a brilliant campaign. It requires regular interaction on the part of the consumer, drives social media following and engagement, increases the number of Lyft subscribers, and is a public display of corporate responsibility on behalf of Budweiser.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (September 9 – September 15)

September 15, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Malick and Dak

 

Lululemon Releases Their First Male Focused Campaign

D: Lululemon, the brand rightfully associated with woman’s yoga pants is starting to shine light on the fact that they also have men’s clothing with their new campaign. I for one can admit I realized this for the first time a few months ago, and I’m sure there are tons of other men that still think it’s only a women’s brand. Their new campaign “Strength to Be” questions the status quo of what it means to be a man and “manly”. This reinforces the idea that a man can be much more than simply their physical strength. Each video ad features a different athlete, public figure, or musician telling a story about how they’ve overcome adversity with internal strength and self-awareness. One of the examples is Orlando Cruz, who was the first boxer to come out publicly while still fighting. He describes the fear he had initially and what it took for him to make that announcement. Check out a couple of the spots below.

Australian Lamb

M: Literally what did I just watch? Recently, an Australian lamb company had released one of the most bizarre commercials I’ve seen in a while. The spot depicts several religious figures including Jesus, Zeus, Moses and more, gathered around a table sharing a meal with who seems to be an ordinary woman. The spot opens with the “gods” saying how much they love the food with a response from the woman saying “Well that’s a relief. It’s a nightmare catering to you lot with all your dietary requirement.” Littered with even more terrible religious jokes, this spot has received a number of complaints from people offended about the misrepresentation of their god and religion in an oversimplified way. I thought this had to be one of the strangest ideas for an ad in a while. Knowing that a number of people hold their religious beliefs very close to them, I don’t see how this made it through any sort of approval process. Not only is it kind of offensive, but it’s just doesn’t deliver. I’ll leave it to you to judge, check out the spot below:

Apple releases “Dear Apple”, a short film

D: Coming hot off the Apple event earlier this week where the brand announced the iPhone 8 and iPhone X comes a short film centred around the Apple Watch. “Dear Apple” details not only the functional benefits of the tech but also dives into the emotional benefits. The concept of the film follows real customers narrating real letters they’ve sent in to Apple thanking them for a particular situation. The majority of the stories are surrounding the health benefits of the watch as it will give you key statistics that can help with your workout. One of the stories featured in the film is of a man that was severely injured in a car accident that left his car flipped on its side. He details how he was able to use the “SOS” feature on the Apple Watch to get help. Brilliant idea for the film!

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (September 1 – September 8)

September 8, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Kathleen, Malick, and Dak.

Bud Light – Vendor

K: With the NFL season starting get ready for all the new commercials that you will be seeing on tv. Like in every sports game an important beverage that needs to be ready for the fans is beer! Many prefer to have the vendor come to them with the beer rather than having to get up and wait in a long line for minutes and risk missing an important part of the game. But did you ever imagine having one of those vendors follow you around everywhere and always have a beer handy for you? I’m sure many of you will be thinking “that would be awesome!”. Well, it’s like that saying ‘be careful what you wish for’. For their first broadcast ad of the NFL Bud Light decided to show what it could be like, watch the video below and find out.

Facebook Messenger Tests Out a Tinder-Like Feature

D: Now isn’t this exactly what we need? Don’t you just look at the hundreds upon hundreds of friends you have online and think “I wonder if they want to meet up?”. If that sounds like you, then you’ll jump for joy at this new feature. For the rest of us, let’s just sit back and watch how this unfolds. Facebook has announced plans to roll out a Tinder-like feature on Messenger that will allow you to essentially swipe on friends you would like to meet up with. Here’s the thing, similar to Tinder they’ll have no idea you swiped on them unless it’s mutual. What happens next? Well that’s between the two of you. It will be interesting to monitor how this performs in testing, but if there was any non-dating company that could pull this off, it would certainly be Facebook.

 

White Castle Swag

M: Seriously? What’s with fast food companies coming out with clothing? I wrote about this for a previous recap, but a bunch of fast food companies like McDonald’s and KFC have come out with clothing lines. Next up is White Castle. They’ve teamed up with New York fashion house Telfar to come through with a new clothing line surrounded by every American’s favourite slider joint. What does this even mean? The purpose of the streetwear is to bring out the authenticity of the restaurant, but not quite sure I can exert the same passion. I don’t know if I could get down with fast food clothing, they look too much like uniforms to me. Check out what they look like below:

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (August 26-September 1)

September 1, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have happened this week in our recap below!

Written by: Malick, Nick, and Dak

Houston Relief

M: While this isn’t necessarily a specific ad, I had to write about it. As we are all very aware, the flooding that’s happening right now in Houston is devastating. People are forced to flee their homes to save themselves. Charity organizations like The Red Cross are currently raising funds to help those in need, but one of the most amazing things I’ve seen is the number of celebrities pulling together to donate their earnings and bring awareness to the cause. Celebrities like The Rock, Kevin Hart, and most notable Texans super star J.J Watt have raised millions of dollars to help those in need. Watt in particular raising over $10 million. What I found amazing about what I’m seeing is that they are turning it into a challenge where they call out other celebrities to step up and help too. I’ve seen a number of these challenges that don’t really push people to do anything meaningful, but it was nice to see actually helping people turn into a trend.

York Region Removes Ad After Public Backlash

D: York Region, a municipality within the GTA recently released a public health campaign. However, one of the particular ads stood out as it appeared to be victim blaming women that are sexually assaulted. The out-of-home ad shows a shocked girl looking at her phone with Instagram screengrabs below of posts by men that were partying. Check out the caption below..yikes! After the immediate social media backlash, York Region announced on Twitter they will be removing the ad and they issued an apology. If you had to be reminded, this is what the power of social media and an upset audience brings.

Diversity and German Supermarkets

M: Diversity is strength-there’s no disputing it. With immigration tension rising all over the world, a German supermarket proved that without immigrants and diversity, we would be worse off. To emphasize the importance of diversity and acceptance, Edeka (the German supermarket) emptied it’s inventory of all foreign made products. Images of the store’s bare shelves went viral as it really put immigration and the importance of global diversity into a context that everyone can understand. I think this is fantastic-and I would like to see the same thing happen here in Canada. With tension surrounding out borders rises, a method like this really helps people understand that immigrants have built this country and bring so much with them. I love it.

The Air Canada Centre Gets a New Name

N: Well, damn. The marketing brass at MLSE earned themselves some hefty bonus cheques this week courtesy of a new naming rights deal for their main venue. The Air Canada Centre (or ACC) will no longer be the Air Canada Centre (or ACC). Instead Toronto will be going to events at Scotiabank Arena (though we’ll probably still call it the ACC). The 20-year deal went for a whopping $800 million. That’s $40 million per year if you don’t want to pull out your calculator. For contrast, Air Canada paid $4 million for the previous deal signed in 1999.

This is exactly as outrageous as it sounds. Scroll to the bottom of this article from last year for some comparisons. Is the ACC (yes, the ACC) actually worth twice as much as some of the other venue giants in North America? Seems like a long shot.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (August 19 – August 25)

August 25, 2017

It’s been a crazy week in the world of advertising and marketing. Not to worry, we got you covered. Check out our weekly recap that highlights some of the best, worst, and hottest in what’s going down in the industry for the week!

Written by Dakarai, Nick, Bledar, and Malick

Cricket Wireless Brings the Fans to John Cena

D: Get ready to tear up a bit! Cricket Wireless, owned by AT&T put together a video with their celebrity partner and WWE wrestler, John Cena. For those of you who don’t know, he’s known for his positive attitude with the position of “never give up”. What started as a video of him reading fan letters, you eventually see that all of the writers behind each letter are hiding in a room waiting to surprise Cena in person. After reading about the story of a young fan that used the slogan “never give up” to help his mother beat cancer, John Cena was surprised with the boy standing right in front of him. This is one of those heartfelt videos that really pulls on your emotions and for this reason there is no secret as to why it has reached over 60M views and has been shared over 1M times. This video is great for Cricket Wireless because even though they may not get another customer as a result of the video, their pre-existing customers will feel better about their selection. Grab a box of tissues and check out the video below.

 

Kyrie Irving Leaves the Cavs. 2k Sports Scrambles.

N: Sometimes marketing decisions need to happen on the fly. News drops, and a company needs to adjust. And sometimes that needs to happen fast. Case in point: 2K Sports and their NBA 2K18 dilemma. On June 1st, Kyrie Irving was announced as the cover athlete for the latest for NBA 2K18. Photo shoot done. Cover designed. Rollout prepped. Irving looked sharp, donning his crisp Cleveland Cavaliers uniform. Plenty of time before the official release date of September 19th.

On August 22nd Irving was traded to the Boston Celtics, leaving four weeks for 2K Sports to react and adapt. After an initially witty response, how should they move forward? Do they scramble to replace the cover with Irving in his new threads? Or with a different athlete entirely? Do they release the already produced copies as “novelty” items? And then re-release with a new cover? Or do they just leave things as-is?

 

IKEA – Enough

B: IKEA has been a place to get cheap hotdogs, Lingonberry sauce, and most importantly cheap furniture. With storytelling being a vital part in how advertisers and marketers attempt to reach their target audiences. I can safely assume that a lot of us have had an IKEA shopping experience or two, usually being fun and having some sort of purpose. The IKEA- Enough ad isn’t ground breaking or unheard of, it is simple, honest and relatable. The premise of the video is that an average family, being unorganized, messy and then pulling together to clean up their house.  In the same context in how building IKEA furniture, unorganized, messy and somehow takes an entire family to build a nightstand.

Walmart and Google Partner on voice-powered shopping

M: The story of online retailing continues to grow. Recently, Walmart and Google have announced a deal that will allow you to order products online through a voice commanding system. Google Express users will be able to order products through the Express website, app, or devices equipped with Google Assistant. Retail is getting easier and easier and I really think this is just the tip of the iceberg. I think eventually this can stem into larger retailers in Canada and provide extreme benefit to those who have a mobile-first approach to shopping. Really interesting to see! I think this will definitely push the sales of Google Assistant and other voice-recognizing technologies.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (August 12 – August 18)

August 18, 2017

It’s been a crazy week in the world of advertising and marketing. Not to worry, we got you covered. Check out our weekly recap that highlights some of the best, worst, and hottest in what’s going down in the industry for the week!

Written by Malick and Dakarai.

 

Facebook introduces ‘Watch’

D: Facebook – The social network giant that pretty much has a hand in everything. From taking on Snapchat, LinkedIn, Twitter, and now you can add YouTube to the list. Facebook is slowly rolling out ‘Watch’, which will be an episodic video service. It will be accessible through a video tab on Facebook’s desktop and mobile app which features all sorts of content. The social network has enlisted the help of content creators to create shows such as “Nas Daily” on the Watch platform. Nas Daily features 1 minute clips from around the world each day. On top of this, Facebook is able to tap into the 2 billion user base they currently have and offer something that YouTube can’t; the ability to truly connect with friends. This means that you can easily see what you’re friends are watching, laughing at, and interacting with overall. Once it officially launches, Facebook Watch could be a serious threat to other video platforms simply due to the fact it will start with access to a 2 billion user base. Check out the official intro video for Watch here.

 

Obama Tweets

M: Can we just have Obama back? In the last week, there has been some crazy action in the U.S. I’m not going to get into the details of it, but Barack Obama really hit a home run of a tweet. As Adweek described, the tweet underscores the power of timely, positive social media engagement and interaction. Obama released a series of three anti-hate tweets quoting the late Nelson Mandela in obvious contradiction to the current President’s support of hate groups in the U. S. One of the tweets even became the most liked in Twitter history-racking up 3.3 million likes.

Cheetos opens a restaurant in New York

D: The popular chip brand is giving their loyal and cult-like consumers exactly what they want: a pop-up restaurant. Customers were able to reserve a table in advance to the New York restaurant which opened from August 15th-17th. The menu is specially crafted and features items such as: Cheetos Meatballs, Cheetos Sweetos Crusted Cheesecake, Cheetos Grilled Cheese + Tomato Soup, and lots more. You can check out the full menu here. This is a great example of providing an unconventional interactive experience for consumers. Who could possibly think of taking a chip brand and creating a temporary restaurant out of it? Cheetos hit the nail on the head with this one.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Weekly Recap: August 5-11

August 11, 2017

It’s been a while since we’ve done one of these! As we all know, Advertising and Marketing is a business of speed, so there’s no doubt that sometimes it can be hard to keep up with the latest and greatest. Not to worry, as usual The MAD Mix has you covered. Check out our weekly recap that shows some of the best in the business!

Boston Pizza: Gather Round

In case you missed it, Canadian-based restaurant chain Boston Pizza  recently released it’s first commercial under it’s new brand positioning and tagline “Gather Round”. The new tagline was designed in an attempt to help capture the interests of millennials, young families, friends and more outside of the “sports fan” type crowd…and they did just that in their latest :60 ad which was released on August 4th, 2017. The spot “Sharing is Awesome” showcases the variety of food, people, and good times that can be had at your local Boston Pizza. I think the spot was successful in doing just that. Check out the spot below:

 

 

Brahma: Respect the Hangout

I should’ve saved this one for the GIF master himself: Dak. Argentinian beer brand Brahma came out with a spot that talks about taking a break from the endless routines and cycles that exist in our lives on a daily basis. It can also imply that we spends way too much time looking at dumb GIFs and memes all day. I think the spot is super clever. Sometimes it’s good to break free of your daily routine and just hang out. The spot begins with the main character and surrounding characters caught in loops, but ends with him hanging out with friends enjoying a nice cold one with the boys. Here’s the spot:

 

#HEYTWITTER

There’s nothing more that pisses me off than seeing social media giants like Twitter, Facebook and more allowing hate speech onto their platform. In order to counteract Twitter’s loose hate-speech policies, Israeli satirist Shahak Shapia took to Twitter’s German head office to give them a piece of his mind on the matter. According to Adweek, Shapia has reported over 300 tweets for containing threats of violence, homophobia, xenophobia, Holocaust denial and more. How many time has he heard back from Twitter? Only 9 times. In an attempt to counteract these loose policies, he said “If Twitter forces me to see those things, then they’ll have to see them too.” He did this by spray painting a number of the tweets he’s seen online on the ground in front of Twitter’s German head office. I loved this as this is something that I see on a constant basis online, and it ultimately puts the pressure on these companies to do something about it.

So that’s it! Some of the best that we’ve seen this week. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Weekly Recap (July 15 – July 21)

July 21, 2017

It’s been a crazy week in the world of advertising and marketing. Not to worry, we got you covered. Check out our weekly recap that highlights some of the best, worst, and hottest in what’s going down in the industry for the week!

Written by Malick and Dakarai.

 

McDonald’s Apparel

M: To compete with Pizza Hut and KFC, McDonald’s has come out with their own line of apparel and goods that’s set to be released on July 26th. Titled The McDelivery Collection, the line will be available via UberEATS in only a certain number of countries. The line showcases a Big Mac onesie, along with flip-flops that read “World Famous”. Honestly, I get that they are trying to compete with with other fast food brands mentioned above, but why clothes? How did this conversation even start? Will people actually wear this stuff?  I get the novelty of it. I can definitely see some of my friends wearing a sweater with a big mac on it just for jokes, but personally I think McDons’ and other fast food companies should stick to what they do best.

Cophenhagen Bus Wrap: Amnesty International

M: This is a great example of creativity combined with proper media placement. To bring awareness to the war in Syria (specifically the city of Aleppo) Amnesty International used a bus wrap that depicts the artwork of a tank. Designed by agency Rober/Boisen & Like-minded, the purpose of the bus wrap was to show that this is what day-to-day life I for the citizens who live in Aleppo. I think it also sheds light on a refugees’ right to security and It allows people to feel a sense of empathy that they may not have direct experience to. Check out the video for it below:

 

BBDO Rolls Out a Food Truck Filled with Toxic Food

D: So how do you spread awareness for people with deadly food allergies exactly? You set up “Khil Mi” a food truck in New York City that serves poisonous food. “Could you EAT” is a PSA for a non profit company by the name of E.A.T (End Allergies Together) and does a great job conveying the message that for some people simply taking a bite out of certain foods could be their last. Make sure to check out the video below. E.A.T. has raised $1.4 Million to date and was founded by two parents of children deceased due to allergies.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Weekly Recap (July 1 – July 7)

July 7, 2017

In the world of advertising & marketing, everything moves so quickly that it’s easy to miss some of the best the industry has to offer. Not to worry, as usual, The MAD Mix has you covered for some of the hottest ads, trends, and more in this week’s recap. Check it out below!

 

Facebook is building its own village

Is the headline crazy? Absolutely. Is it true? Absolutely. The Menlo Science & Technology park will soon become ‘Willow Campus’, a neighbourhood created and funded by Facebook that seeks to provide all of the services you typically find in a neighbourhood. This means restaurants, office spaces, grocery stores, and most importantly housing. The goal is to have these services up and running by 2021. Now the question is..why? This is where Facebook calls home and their plan by building this community is to “bring people closer together”. It goes without saying the incredible amount of attention this will gather once the execution is in place and the sheer amount of demand to purchase property. All in all this does wonders for Facebook as a brand.

 
The Salvation Army shocks tourists with poverty in Canada

Similar to their campaign last year, where they staged an open house  to show the ways in which poverty can go unnoticed, they are back to this tactic again. Just in time for Canada 150, the Salvation Army used a tour bus to go through the popular locations in Toronto before driving through regular looking neighbourhood and detailing the surprising facts about its people. An example would be

“This street is filled with beautiful 20th century merchant-class homes but, behind these beautiful facades, one in five households are struggling to pair their bills.”

An execution like this goes a long way because it’s not overt, rather it functions on subtlety. These tourists are still getting a tour of Downtown Toronto, while also receiving added information about the people. Check out the video of last year’s open house and this year’s tourist bus below. This campaign is also supported with print pieces.

Snapchat enables users to link to other content

In the constant battle of features between Snapchat and Instagram Stories, Snapchat has introduced the ability to link pages. Now this is currently available on Instagram Stories but only for those that have a big enough following. Any and everyone can now link via Snapchat. Anyone that has tried to promote content on Snapchat or Instagram previously understands how needed this feature is. Say goodbye to the days that you had to simply type out your link in hopes that your followers could remember and input the full thing. Now, by simply clicking the paper clip option, you’re able to type in your desired link before the Snap goes out. Now how will Instagram Stories top this? Easy. They’ll simply enable linking on their Stories to all users shortly. You can hold me to that.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter

Weekly Recap

Weekly Recap (May 6 – May 12)

May 12, 2017

This was a crazy week. In the world of advertising & marketing, everything moves so quickly that it’s easy to miss some of the best the industry has to offer. Not to worry, as usual, The MAD Mix has you covered for some of the hottest ads, trends, and more in this week’s recap. Check it out below!

 

Movistar Love Story

K: We all know how big social media has become. All most everyone uses it, from teenagers to our parents or even grandparents.  We use it to stay connected to our family members that are in other countries, see what our favourite artists are doing, follow our favourite brands, stay updated on fashion trends and meet new people. Movistar, a telecommunications brand that operates in Spain and in many Hispanic American countries makes open our eyes again to something we sometimes may forget. The love story shown between two teenagers seem normal and harmless, but as the story goes on you start to think about how will it end. The reveal of the ending is done in a way that keeps you guessing until the last second. It’s a great way to shine light on a topic that really needs to be discussed, especially with teenagers that are starting to use social media.

 

#WestJetVegasSurprise

M: Wow, this was pretty cool. WestJet known for taking experiential marketing to an entirely different level. Remember what they did for Fort MacMurray after the wildfire crisis last year? In their latest spot, they flew to Nevada to really put a new spin on what the Las Vegas experience is really like. Passengers on a plane to Vegas were treated to a fantastic light show on the ground depicting a roulette wheel as they flew in. The catch? It was a real roulette wheel. The wheel spun until it landed on one of the seat numbers “4a”. Whoever was sitting in that seat on the plane got treated to a $2,500 shopping spree during their stay in Vegas. This really impressed me. Quality experiential campaigns are difficult to pull off, but WestJet did it again. Check out the spot below:

The BigBallerBrand Continues to Make Headlines

B: Lavar Ball has become a media mainstay in the NBA world due to his outrages comments and polarizing personality. He has also brought a little bit of flair back to an NBA that seems to be getting repetitive. The NBA finals barring any setback is once again slated to be a rematch between the GoldenState Warriors and the Cleveland Cavaliers. Yes, upsets can happen but are they likely too? Not in this Super team era driven NBA. Lavar Ball is a terrific marketer, hands down no questions asked because according to the simple Google Definition a marketer is “a person or company that advertises or promotes something”. Lavar Ball has done a wonderful job promoting all three of his sons Lonzo, LiAngelo and LaMelo but also the BigBallerBrand that just released a $495 pair of sneakers and people are talking about them. Whether you’re a fan of Lavar’s recent tactics or not, he is single handely the most talked about subject in the NBA, during the playoffs.

 

Dove Switches Up Their Packaging

D: To reaffirm their message of body diversity, Dove has brought life to the saying “beauty comes in all shapes and sizes” by offering limited-edition packaging. The new Dove bottles are supposed to mirror the various different body types. I’m still not exactly sure how I feel about this stunt as it’s cool and practice but a little weird when executed. Are people that interested in buying a bottle shaped like a person or is that simply an example of overthinking this campaign in its entirety? Regardless, doing this has created quite the buzz for the brand (both positive and negative) and the overall idea is an innovative way to extend their brand message. Was it a hit? You be the judge.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter

Weekly Recap

Weekly Recap (April 29 – May 5)

May 5, 2017

Written By: Malick, Dakarai, and Kathleen

As advertisers gear up for summer, you can expect a lot of action in the coming months. Not to worry, as usual The MAD Mix has you covered for the hottest trends, ads, and more. Check out the latest in the advertising and marketing world in our weekly recap below:

 

Nike-Breaking2 

M: If you follow this platform regularly, you’ll know that Nike is a favourite of ours. From quality production to delivering a solid product, they seem to do no wrong in their advertising. In their latest endeavour, Nike has spent time creating one of the most innovative running shoes they’ve created to date. The purpose? Tomorrow, Nike and people form all around the world will attempt to break the two-hour marathon running record. The shoe that they’ve designed has so much technology invested in it that they want to encourage people to do that feat using their new shoe titled “The Nike Zoom Vaporfly 4%”. This marathon is all apart of Nike’s constant desire to push the limits of human athleticism time and time again, and if there’s any shoe to do it, it’s this one. Check out the spot they’ve created for it below. Anyone else want to give it a go?

 

Spotify Awkward Family Moments

K: We all have a song that is attached to a moment or event that happened in our life. Whenever you hear the song it reminds you of that specific time that you will probably never forget. It can either make you happy or sad whenever you hear it. Spotify needed a way to promote their family plan, so what better way than to tie it with your emotions? Spotify decided to play on that but relate it to family moments, more specifically awkward family moments. Some people might find them too sexual but I think it is funny especially the second one. Check out the two videos below.

 
The Sunny Co Bikini Giveaway

D: If you live in the U.S, chances are your Instagram feed was absolutely covered with the same picture of a model in a red bikini. For those of you that are completely lost right now, a swimsuit company by the name of Sunny Co decided to announce a 24-hour giveaway on Instagram a couple of days ago. The now deleted post asked consumers to repost the picture of a model wearing the bikini and tag the brand in order to receive the usual $65 swimsuit for the price of only shipping and handling.

If you can’t already predict what happens next, tens of thousands of people reposted the image, and this ultimately revealed the lack of preparation behind the whole promotion. Following this, Sunny Co decided it would be a great idea to update the conditions of the deal on their website and included a note that stated the company “[reserved] the right to cap the promotion if they deem necessary.”. As you can imagine, they got torn a part on social media and hopefully this serves as a lesson for brands. The whole thing comes off as very “fyre fest-ish”. In the sense of complete unprepared bait and switch tactics or plain negligence. From unknown to hated in 24 hours. But hey, at least people know their name now right? Check out some of the best meme’s below.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter

Weekly Recap

Weekly Recap (April 22 – April 28)

April 28, 2017

Written by Dakarai, Malick, and Bledar

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Heineken – #OpenYourWorld

D: To put it simply, this new short film from Heineken represents the kind of ads we need to be seeing. The beer brand took 6 people and broke them out in pairs with each person’s counterpart being someone with a completely opposing view. For example, a transgender woman was paired with a man that is strongly against transgender people, or an environmentalist was paired with someone who doesn’t believe in climate change. These pairs do not know any information about each other and are given tasks to complete as a duo. How does the brand tie in you ask? At the end, they get to watch a video of their assigned partner that reveals their true views, and I hate to make this click-baity, but you’ll just have to watch to see what happens next. In a world where we associate alcohol brands with partying and having the time of your life, it’s refreshing to see Heineken lead a discussion on equality with this video.

Doritos partners with Guardian of the Galaxy

D: I’m just going to go ahead and guarantee you haven’t seen this before. In conjunction with Marvel, Doritos is promoting the new Guardian of the Galaxy Vol 2 movie, they have integrated the soundtrack into the actual chop back. This is not a joke.

You are really able to put a headphone in an audio jack on the bag and listen to the 14 song soundtrack. Now here’s the thing, you will not find these in a grocery store or vending machine. The bags will be available in limited quantities through Amazon only. It’ll be interesting to see how consumers respond.

Ogilvy & Mather Chicago: The Bulletproof Poster

M: Constantly advertisers are attempting to address social issues in advertising but a lot of them lack how to properly execute (yes, I’m talking about Pepsi). This one is different. In order to make a statement against gun violence, Ogilvy & Mather Chicago made bullet proof ads with statements attesting to the unfortunately common issue in the U.S. Chicago is known for for its excessive gun violence, so I feel this is super appropriate. What makes this ad even more powerful is that this is the week that President Trump will be addressing the annual NRA convention in Atlanta. While this advertisement is powerful, I highly doubt that gun laws will change with this disaster of a government in Congress. Check out what they created below:

Burger King & PlayStation: #BurgerClan

B: Burger King and PlayStation recently teamed up to offer a new way to order Burger King in Spain. Customers who are PlayStation fans sign up and play against Professional Gamers who are taking their orders simultaneously. Burger King has done some very unique advertising in the last few years. Campaigns like bringing back the Subservient Chicken in 2014 and last year for Halloween doing the McDonald’s Ghost Costume. Burger King continues to advertise in different ways and what better than playing your favourite game against professionals while also ordering a Whopper (maybe 2). Also who knew that Burger King delivers? And Burger King, can you deliver in Canada too. Please and Thank You!

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

 

Weekly Recap

Weekly Recap (March 31 – April 7): Pepsi Edition

April 7, 2017

This is it. A number of you had messaged us about what we were going to say about the infamous Pepsi ad that came out this week-and now we’re here to talk. Because this spot sparked some of the biggest discussions in advertising, we decided to dedicate this weekly recap to talk solely about Pepsi’s extremely controversial advertisement that the brand has now officially pulled. Here are our thoughts. If you have yet to see the actual video, have a look first.

 

M: Is this the worst advertisement ever? I’m just going to dive right into this. It’s hard to pin point where this went wrong. Was it when they chose to trivialize actual social issues? Was it when they chose Kendall Jenner to be the hero? Was it when they decided that Pepsi heals all wounds? I don’t know, but these factors combined definitely make this one of the worst advertisements I’ve ever seen. As someone who works in advertising, I know that coming up with a creative concept to sell through usually takes multiple versions, with revisions, etc. An initial idea or concept rarely ever gets client approval right on the spot. So it makes me wonder what the process of approval was for this spot?

Me watching the spot

I find it incredibly hard to believe (especially considering the immense amount of backlash) that not one person on that marketing board had stood up and said “hey guys, don’t you see how this could go very, very…very bad?”.  With a company as big as Pepsi, and the logistics behind all of it, how did no one see that this was a horrible idea from the start? Pepsi will ultimately have to regroup on their advertising and marketing processes after this. It truly starts within.

D: Ladies and gentleman, this..this is why you have advertising agencies. This spot was created by PepsiCo’s internal team, and not to say this is the reason it failed, but this shouldn’t go unnoticed. Brands as big as Pepsi need that outside voice that is able to say “No” in a meeting. My guess? There were a few junior members of the PepsiCo team that knew this was not the proper way to “reach millennials”, but didn’t have a say in the matter. Pepsi is a brand that has done a great job in the past connecting to the culture by using figures such as Britney Spears, Michael Jackson, and Beyonce. However, to quote the brand itself, they “missed the mark” with this one.

If I’m being honest, moments like these excite me. Crisis management is such an important skill and also opportunity for a brand. Not to say you should aim for a crisis, but this is truly going to test the strength of Pepsi as a brand. I wouldn’t put it past Coca-Cola to capitalize on this soon either. Now the one thing Pepsi did well is unite the Internet. Check out a couple of our favourite tweets below:

 

That is our recap of the week! We believe it was important to talk about Pepsi from an advertising perspective. This was an ad that truly upset a huge amount of people and that cannot go unnoticed. It will be interesting to watch if people still care in a couple of weeks. By then, who knows what mistake a brand will make next. As always, be sure to follow The MAD Mix on Facebook, Instagram, and Twitter.

 

Weekly Recap

Weekly Recap (March 18 – March 24)

March 24, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Chevrolet: Real People, Not Actors…yeah right

M: Ever see those Chevrolet “Real People Not Actors” ads that pop up everywhere? Chances are if you’ve seen them, you probably think they are extremely corny and in fact, not real. Well Ali Shahriari and Dave Irwin under the YouTube channel “ZebraCorner” have decided to take a stand and recreate the ads…if they had real people. While these aren’t technically ads, they poke fun at Chevrolet by depicting what a real life scenario would look like with an actual grumpy, annoying person. In my opinion, I think these are hilarious. I think ZebraCorner does a good job at highlighting the lack of authenticity that clearly exists within the Chevy spots. Check out my favourite in the series below:

 

Book Appointments Through Instagram

D: Instagram is adding a new feature to its platform in the next few months, allowing users to book appointments through company profiles. I mean this just only makes sense. Social networks are shaping up to achieve everything a website can, and even more. When you want to learn about a new business, chances are you check their Facebook or Instagram page right? In fact, Instagram boasts that 80% of its users follow at least one company page. By including a feature to book appointments, you can now scroll through Instagram models, memes, cat videos, and book a haircut all on the same app.

 

 

Samsung Gear S3 Smartwatch:

M: Despite being known for their exploding phones, Samsung stepped it up with this one. Tech-watches are definitely cool, but they don’t have the same style, appearance, or flair as a Rolex. This spot challenges that. Through a unique digital out of home transit shelter ad, they set up a live feed of a man who appears to be flexing his watch game to the max. As people sit down and wait for their bus, he interacts with them by reacting to their phone calls, playing music, and even having conversations with them-all while showing off that stylish watch that looks like something out of a Migos music video. The catch? The transit shelter ad is designed to look like its selling an expensive watch, but in reality the entire spot,through live interactions, is to show the diversity and style of the Samsung Gear S3 Smartwatch. It’s obvious that Samsung is trying to position their smartwatch to not only be technologically advanced, but it can be as stylish as a Rolex as well. Check out the spot below:

Facebook adds live feature to desktop

D: Facebook Live is now available on desktop. With this new feature finally arriving, it’s hard to not think that Facebook is taking a crack at the emerging live stream gaming market. With Twitch making a name for itself as a video streaming platform and subsidiary of Amazon, there is a clear defined market. Traditionally, mobile live-streaming is great because it provides access. You are able to move around and show others your current view, outside of your room or a static space. The opportunity desktop brings is instances that require stability. For example, an instance where a content creator wants to do a live Q&A without having to hold a camera to their face. It will be interesting to see where Facebook takes this feature, and whether or not they partner with content creators to really turn the platform into a broadcasting phenomenon.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our top Super Bowl ad picks. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Weekly Recap (February 25 – March 2)

March 3, 2017

Written by Dakarai, Malick, and Kathleen

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Pizza Hut Introduces “Pie Tops”

K: Fresh out of the oven are Pizza Hut’s ‘Pie Tops’. What are ‘Pie Tops’ you ask? No, they don’t have anything to do with pies. They are sneakers! Yes, Pizza Hut has launched a very limited pair of high tops sneakers. Pizza Hut has raised the bar in how customers can order their pizzas. The ‘Pie Tops’ sneakers have a button on the tongue that when pressed connects to the Pie Top app. Now, this is not your ordinary Pizza Hut app, this app will order the pizza for you. By using geolocation, it allows the pizza to be delivered at the location of the individual wearing the shoes. It’s a great concept combining two things that many people love, sneakers and pizza, and an excellent way to show how easy ordering with Pizza Hut is. Unfortunately, only 64 pairs were made and only a few lucky Pizza Hut fans will have the opportunity to take home a pair. Launching just in time for March Madness, it supports the promotion of $7.99 for a large two-topping pizza, available from March-April. Check out the video below with Grant Hill.

Denny’s scores their most popular tweet yet

D: At this moment, you may be wondering why this is worthy news. Denny’s is an example of a brand that kicks ass on social media to put it simply. They understand their social audience and their content speaks directly to their target, almost as if it weren’t a brand talking and one of your friends telling you stupid jokes. An example of this? This week the brand tweeted a seemingly normal photo of pancakes with the caption “zoom in on the syrup”.

After zooming in, it takes you through a series of directions in order to bring you to a final message, all while remaining on the same picture. The tweet has been retweeted over 100k times and has reached almost 150k likes. If you enjoy random and hilarious content, give @DennysDiner a follow.

 

Nossa: Old Website Funeral

M: It’s hard to address change in a creative way. Portuguese advertising agency Nossa decided to address their outdated website in the most hilarious self-mocking way I’ve ever seen. There’s no question that the way that the internet and digital technologies evolve so fast that it can be hard to keep up with what the best way to optimize is. That being said, the agency realized that their website had been following a very “2012”-esque structure to their digital platform. What they decided to do is create a :30s spot that symbolized the death of their old website portal in the form of a funeral. The spot shows members of the agency gathered around in a funeral type setting (which is actually just the backyard garden of their office) in which they bury a laptop. I think this is an extremely creative way to show that they are out with the old, in with the new. Check out the spot below:

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our top Super Bowl ad picks. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

 

Weekly Recap

Weekly Recap (February 11 – February 17)

February 17, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Ad Council brings equality to the Kiss Cam

D: At this years NFL Pro Bowl, the ad council (an American non-profit organization) took over the ever so popular jumbotron kiss-cam. If you’ve ever attend a sporting event, you’re familiar with this time. A camera will go around the stands finding couples and showing them on the jumbotron encouraging them to kiss. The Ad Council used this moment to show that “love has no labels” and featured all forms of love different relationships. This is powerful because it creates a truly uplifting message by featuring relationships and friendships across race, religion, age, and more. During a time when the world is appearing very divided, this video couldn’t have better timing. Check it out below.

Ikea’s Practical Advertising

M: Picture those delicious Tasty videos and apply them to home furnishing. Ikea has recently released a set of instructional videos of how to teach millennials and young families to furnish their houses/condos despite smaller spaces. What I find cool about this is that even though that young people like myself typically live in smaller apartments, we can still find our own ways to customize them like a big house.  I feel like this series is a great example of practical advertising. While they aren’t necessarily advertising a specific product, they are demonstrating innovative ways to use a their wide selection. Check out one of my favourite videos out of the series below:

Facebook does their best LinkedIn impression

D: Facebook is going to start allowing pages to post job ads and for applicants to apply all while never leaving the Facebook app itself. After seeing the job posting, job seekers can like, comment, or choose to apply for the position through Messenger. This will likely roll out for free in the beginning stages, but this is an excellent revenue opportunity for Facebook and an excellent all around idea. It will be interesting to see the effect this has on LinkedIn. At the moment, these job postings provide a large amount of revenue for the social network. To all the people saying that Facebook is dying…how exactly?

Nike: Equality

M: Ok…if you follow this platform regularly, you know that we love Nike. That being said, their latest campaign stands out for different reasons. Usually they are known for their smooth, but fast paced action style in their advertisements, but this one has a deeper meaning. Nike’s new “Equality” campaign encourages everyone to transcend the fairness and respect they see in sports, into real life. Featuring the narration of Michael B. Jordan, and atheletes like LeBron James, Serena Williams, Kevin Durant and more, this ad speaks to more than just sports. It stands for equality. Check out the spot below:

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our top Super Bowl ad picks. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Super Bowl Ads: The MAD Mix Top Picks

February 10, 2017

The Super Bowl is arguably the biggest stage for advertisers, and every year those who are and aren’t in the advertising industry find themselves discussing the commercials. This is the time that we all become experts. The MAD Mix group wants to share with you our top 4 favorite ads this year and what made them special. Check out the list below:

 

Mr. Clean gets Dirty

D: Mr. Clean, a brand of cleaning products, took the Super Bowl by storm this year for the first time with their ‘Cleaner of your dreams’ ad. The :30 spot turns the brand mascot into a cleaning sex symbol that a woman is fantasizing about. It’s very hard to resist smiling after seeing an ad like this, and in my opinion this is why they hit a home-run. The best part? The follow up on social media! What some of you may not know is that the Mr. Clean Twitter page is written in the POV of the brand mascot himself, and throughout the Super Bowl he let his personality show through commenting on other ads. An ad can be the funniest thing in the world but the true supporting factor is the tactics that provide support. Mr. Clean is one of the brands that executed this perfectly.

 

Honda Yearbook

B: This years Super Bowl had a lot of interesting advertisements that in my opinion were either fun and playful or were politically motivated (i.e Lumber 84). One of my favourites was the Honda Yearbook. As an individual who has grown up driving a Honda and remembering myself graduating from high school and continuing on to post secondary education was a bit of a throw back for me. The celebrities that were depicted as younger versions in their year book with the intention of motivating and pushing people reach for their dreams.  The simplicity and the positivity that ad presented was enjoyable which is why it was one of my favourites.

 

Audi “Daughter”

M: For some reason, in 2017 there are still hefty criticisms for gender-themed ads. I’m a marketer, I work in advertising, but that doesn’t take away from the fact that I’m an activist. As someone who is passionate about equal rights for all, this spot really stuck out. When I think of Super Bowl ads, I think of something that’s funny, fast, and sometimes wacky. This one was different. This one had a message bigger than advertising. This Audi spot is about the pay gap, and the inequality that exists among women. The spot discusses these issues and question the “equality” that we preach on a daily basis. While this spot was controversial for some reason, I think the message is very legitimate. I’m glad a brand like Audi stepped up and decided to go where not a lot of advertisers like to go. Check out the spot below:

Kia Niro “Hero’s Journey”

K: The Kia Niro commercial with Melissa McCarthy is one of my top ads for the 2017 super bowl because it was light hearted and amusing. The commercial starts off with Melissa being called to help the whales, the trees, the ice caps and the rhinos. As she tries to help each of them out, she ends up in situations where she gets tossed, dropped, buried and speared. While watching the commercial you aren’t sure where it’s going, but at the end when the voiceover says “It’s hard to be an eco warrior, but it’s easier to drive like one” while showing Melissa driving a Kia Niro hybrid, it all makes sense. It was a great way to touch on the environmental topic in a light-hearted way. The humor in all her adventures was humours to watch. Kia made the right decision choosing Melissa McCarthy to star in the commercial.

 

Those are our top picks for this year’s Super Bowl. Let us know if we missed your favourite in the comments below or get in touch with us on Facebook, Twitter, and Instagram!

Weekly Recap

Weekly Recap (January 14 – January 20)

January 20, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Kyrie 3: Improv

M: Ok I’m back at it again with the Nike ads, but I couldn’t pass this one up. This spot promotes NBA champion Kyrie Irving’s new line of kicks, the Kyrie 3’s with a musical twist. The ad begins with a drum solo that provokes Irving to ball handle to the rhythm. Who’s on the kit? None other than Questlove from The Roots. The two square off in a drum solo/dribbling battle that highlights the agility and duration that the new shoes can give you. Not only is this wildly entertaining for both music and basketball fans, but it’s just a wicked idea. Nike never disappoints, check out the spot below.

A YouTuber Takes a New Approach to ‘Don’t Text and Drive’

D: We see them all the time. The emotionally driven PSA’s following the tragedy of a texting and driving incident. Some go for the shock factor, and some will go for the emotional side of things. The question is, do they really work at the end of the day? In my experience, the amount of people I still see text and drive is astonishing. The reason why a lot of these ads don’t seem to have a lasting effect is for the sole reason that they are simply ads. Ashley Waxman Bakshi, a popular beauty YouTube star worked with Or Yarok (the Association for Safer Driving in Israel), to set up a staged video that appeared as if it was live. Her viewers got to see her driving in her car, reach for her phone to text and collide with an incoming vehicle. How do you make the issue of texting and driving feel more real? This is exactly the sort of stuff we need to be seeing more. Check out the video below.

McDonald’s Bacon Big Mac Awareness

M: In the last week or so, I’ve seen McDonald’s ads pop up that question whether or not their famous Big Mac is considered a Big Mac if it has bacon on it. While this seems like a pretty strange proposition to me as to why a burger would be under a different title if it adds another layer of meat, this question has sparked a bit of debate on the internet. Does the name change? Or does it not? I love these kind of campaigns because while it seems so trivial, it tampers with people’s views on a cultural icon and sparks a discussion. Wait…did I just call a Big Mac a cultural icon? Anyways, if it’s not evident enough, the spot below had an open comment section earlier this week when it was posted, but now comments are disabled. Maybe too much negative backlash? Who knows. Check out the spot below and let us know if you think adding bacon to it changes the name.

KFC Gets in the All-Star Spirit

D: As NBA all-star weekend is only a few weeks away, brands are beginning to step into the conversation with their all-star themed campaigns. KFC, one of the NBA’s many partners has launched a new campaign centred around using the al-star game to bring families together. In the TV spots, people are encouraged to download the QSR’s “KFC All-Star” augmented reality app. This is also accompanied by a social video that can be found below. You simply scan the top of the KFC bucket, and you can then use it as a virtual basketball net. There is also an option for those that don’t have the bucket, but let’s just be honest…that’s not as fun. GO out there, buy your buckets, and enjoy! Check out a video below of one of the ads from early this month. Also be sure to check out this article where you can find the new ads.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here.

Weekly Recap

Weekly Recap (January 7 – January 13)

January 13, 2017

With a few weeks into 2017, some huge brands have already made some significant strides. With a ton of action going on, you may not have been able to keep up-but not to worry, The MAD Mix has you covered as usual. Check out some of the hottest ads, trends, and more in this week’s weekly recap.

Fender: Raise Your Voice

M: If you’re into playing music, check this one out. If you didn’t know, Fender is one of the most prominent names in electric guitar and base manufacturing. Recently, they’ve been faced with the challenge that every brand is seeming to go through: attracting and retaining the new generation of musicians. CMO Even Jones has even stated that approximately 90% of people who start playing guitar drop out within the first year.  While the awareness is out there, it’s obvious that the biggest problem that Fender is facing is retention of customers. To address that, they’ve launched a new ad campaign with a stylish, sleek, sexy, and digital approach. Check out the spot below that’s advertising their American Professional series. Looking back on it, my very first guitar was a Fender Squier and I loved it. This spot is definitely making me reminisce to a time when I thought I was Slash…

 

 YouTube Introduces ‘SuperChat’

D: Have you ever found yourself watching a live stream on YouTube and hesitating to comment because it would disappear so fast anyway? No? Well for those that have, Super Chat is just for you. This is a feature that YouTube is testing out currently in 20 countries that enables viewers to pay to have their comment pinned to a live video. Whether you want to tell the Youtuber that they’re doing a great job or you want to promote The MAD Mix, you’ll be able to do so through SuperChat. It’s going to be interesting to watch this in its early stages and see if it makes it’s way to other platforms such as Instagram Live or Facebook Live.

 

Intel: Brady Everyday

M: NFL playoffs mean it’s getting close to every advertising freaks favourite time of year: the Superbowl. In this latest :30 second spot, Intel showcases their 360 replay technology by taking us through Tom Brady’s (the greatest QB of all time might I add) morning routine. CMO of Intel, Steve Fund, explained that while people typically use this kind of technology for showing athletes on the field. But the point of the spot focuses on the everyday person-even if it does feature Tom Brady. He explains that they wanted to make brushing your teeth, or making breakfast look epic because that’s what Intel technology is capable of. I thought the ad was hilarious, but you be the judge. Check out the spot below, and stay tuned for more Superbowl related ads in the coming weeks:

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here.

Weekly Recap

Weekly Recap (December 31 – January 6)

January 6, 2017

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

Domino’s Wipeable Onesie

M: So I know we posted about this yesterday, but I figured we should probably dig a bit deeper. Domino’s UK released a onesie specifically designed to allow someone with greasy pizza hands to wipe over in replacement of a napkin. The “innovation” is definitely creative-along with it’s release. Domino’s UK had reported that New Year’s is one of their biggest sale days of the year (I wonder why…), so pairing the onesie with that selling point was unique. Personally, I don’t ever see myself wearing one of these. There’s something about gross about wiping pizza fingers over your clothing that just simply sounds unappealing…I’ll stick to napkins thanks.

Wendy’s goes full savage mode

D: Wendy’s shocked the world this week by going full savage and ‘roasting’ people on Twitter. This all started with the fast food restaurant tweeting about their fresh never frozen meat, to which a user by name of “Thuggy-D” voiced his disagreement. This created a heated exchange that was clearly won by Wendy’s. Check it out below. 

Now did they stop there? Not at all. Other accounts began tweeting funny things to Wendy’s to see what their response would be. This brought out such gems as “@Wendy’s can you find me the nearest McDonald’s?” To which Wendy’s replied with a picture of a garbage can. This is something that you definitely don’t see often from brands, and it will be interesting to see what they do with all this new found attention on their social accounts. Will there be a new campaign attached to it or has the brand simply had enough of all of the McDonald’s questions?

 

Sears 2.0-What the Sears?

M: There’s no question that Sears has been suffering heavily over the past few years. Recently, Sears opened new doors at CF Promenade in Thornhill, Toronto. The newly rebranded catch platform for the store is “What the Sears”-which according to strategy.ca is to get customers to inquire about the recent changes that they’ve done with the location. The store has been redesigned to encourage simplicity with the customer experience. Ultimately, the focus is on the consumer and how they could simply organize the store to allow for the simplicity they desire. With fixtures instead of frames, and clear visibility throughout the store (which was surprisingly lacking), the iconic brand is hoping to bounce back.

 

L’Oreal introduces the ‘Hair Coach’

D: There’s quite a lot of things we do in our everyday life that could be improved through the use of connected devices. However, before this week I would have never thought of an improvement to the hair brush. Introducing…the ‘Hair Coach’ from L’Oreal. This is a smart-brush that aims to track and analyze your beauty habits to provide you with suggestions and product recommendations for healthier hair. This is done alongside a data-fuelled app. If you’re reading this and thinking that you absolutely need this product immediately, pump your brakes because it won’t be available until later this year. In the meantime, check out a video the brand created to introduce the Hair Coach.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our recap of 2016 here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy New Year!

Dakarai Turner, Malick Ba, Weekly Recap

2016 Annual Recap – The Top 5 Highlights of the Year

December 30, 2016

It goes without saying that 2016 has been quite the year. We’ve witnessed a controversial new president become elected, a fairly high number of celebrity deaths, and of course a plethora of great memes. With all of this going on, we wanted to put together five key moments of the year in relation to advertising and marketing. Check out our recap of 2016 below.

Written by Malick and Dakarai.

 

Instagram’s Competitive Year

Instagram’s new logo introduced in 2016

M: Instagram made some serious competitive moves in 2016. As any frequent Instagram user would know, the ability to display a photo or video for a limited period of time on their profile (also known as a “Story”) was added into the photo sharing app this year. The addition of this allowed fun instances in time to be displayed to whoever is a part of your network. The significance of this more importantly shows competitive action to Snapchat (who basically invented the idea of the Story). From personal experience, a lot of people in my network use their Instagram Story to link off to their Snapchat handle which seems to be counter productive from Instagram’s standpoint, by adding this function in it allows for insight on Instagram’s development from a competitive point of view.

 

Recently, Instagram also added in the ability to “like” comments on someone’s photos which was not previously available. With the importance of staying competitive in the social media game, these additions have really allowed Instagram to develop into an all-purpose platform rather than strictly having the app used for photo sharing. That being said, it will be interesting to see how it develops further in 2017.

Pokémon GO Goes Global

D: If you had told me in 2015 that a year later I’d be walking around downtown staring at my phone and catching Pokémon, I probably would have laughed in your face. To the world’s surprise, this is exactly what happened this past summer. The augmented reality mobile game Pokémon Go was an instant success from the day it was released on the app store. It became quite normal to walk outside and see groups of tweens, teens, adults, and even your grand parents walking around with their phones stuck to their faces in hopes of catching that evasive Pikachu. Because of the games early success, we saw quite the phenomenon with large corporations and small businesses getting involved.

Over the summer, retailers began to offer incentives such as discounts, free WI-FI, and phone charging stations for Pokémon Go players. Fast-forward to the end of 2016 and the game is certainly not as popular as it was in the summer. However, the brand is still trying to figure out new ways to keep the game alive! It will be interesting to see what they do in the new year.

 
R.I.P. Vine

King Bach, Vine star

M: While we did talk about this in one of our previous recaps, Vine’s disappearance from the social media world was a hot topic in 2016. In 2013, Vine was the most innovative, interesting, and entertaining platforms that I’ve ever witnessed. Users could record short video loops of anything they wanted. This turned into what I like to call “YouTube on crack”. Internet personalities like King Bach (pictured right), Jerome Jarre, and Brittany Furlan figured out how to use Vine for entertainment and used those as extensions to their also popular YouTube channels. For me personally, Vine was a lot of fun but I didn’t get on it until years after it was popular. However, 2016 claimed the six-second social media innovation for its own. With a lack of staying current, the development of Snapchat, and the success of Instagram, there was simply no room for Vine. This is the first time that I was there for the development of a social media platform as well as its end, so for me it came down to one thing: Vine’s lack of progress in recent years goes to show that staying competitive in any sphere of advertising and marketing is a key for success.

 

The Meme Takeover

D: Every year we have our fair share of memes and viral hits, but for 2016 there were two that stood out. Although completely separate on the surface, The Mannequin Challenge and Harambe had similarities. For starters, they were “brand-proof”. Unlike, the “Damn Daniel” meme that was easily attached to Vans shoes, The Mannequin Challenge and Harambe were both created organically and didn’t carry a brand attachment.

The Mannequin Challenge started in November in a High School classroom, and quickly turned into a video fad where groups of people would pose in a typically funny way as if they were mannequins. Simple, funny, and cooperative were the driving factors for this meme’s success.

CHALLENGE ACCEPTED! #mannequinchallenge #GiantsPride

A post shared by New York Giants (@nygiants) on

 

The Harambe meme was one of those things that came as a surprise to everyone. Harambe, the Cincinnati Zoo Gorilla that was shot and killed after a child fell in its enclosure became idolized in 2016. All sorts of merchandise, songs, videos, and candlelight vigils were done in the honour of this Gorilla.

What’s important for brand’s to realize is that they don’t have to be involved in every single thing that happens in 2016. If you have nothing innovative or relevant to contribute when the next big meme comes out, it’s best to just not participate. Leave it for the people to enjoy!

The MAD Mix Won Big!

D: As many of you may know, we took home the “Student Marketer of the Year” award at the CAMP Marketing Awards in November. This was a tremendous accomplishment for us as we’ve done our best to grow The MAD Mix to new heights this past year. What started as a blog that Malick and myself wrote for, quickly extended to a platform that has welcomed over 30 different guest writers across North America. In 2017, we hope to continue to explore new opportunities with The MAD Mix through the addition of new features, team members, and hopefully another shiny award. Check out some of our photos of the event below!

 

That’s our recap of 2016’s best. You can check out all of our previous weekly recap’s here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy New Year!

Weekly Recap

Weekly Recap (December 17 – December 23)

December 23, 2016

With this being the week before Christmas, the world of advertising has been absolutely flooded. Not to worry, as usual The MAD Mix has you covered on some of the best ads and trends that have happened over the last week. Check some of our favourites below in our weekly recap!

Written by Malick and Dakarai.

Krazy Glue Christmas Tree

M: Talk about the product. Liberty Plaza in downtown New York featured a rather interesting and unique Christmas tree-The Krazy Kristmas Tree. This 25 ft tall tree (artificial) doesn’t have your typical ornaments, but rather you can find the tree to have a drum kit, a TV, and even a foosball table hanging from the branches. What purpose does this serve? Well agency partners Cohn & Wolfe came up with this creative idea to showcase what Krazy Glue can hold together. Typically we think of Krazy Glue being able to hold together pieces of wood, or things around our household. I think this is a great way to not only get into the Christmas spirit, but also demonstrate the strength of the product, but also showcase it in a unique way. Now how will they break this apart…? Check out the video below:

AT&T brings Santa to Facebook Live

D: Apparently less and less children believe in Santa each year, and AT&T wants to change that by showing children the magic of Santa right through their computer screens. The telecommunications company has launched “Santa Live” on Facebook today starting at noon. The live video will show Santa’s elves in the workshop, as well as Santa reading the names and stories of 200 lucky children that made the ‘nice list’. Parents were encouraged weeks before to sign their children up and provide other details. What’s great about this is that it ties AT&T with Santa and /christmas. Parents will remember the effect the brand had on their children for years to come. Check out “Santa Live” here.

Salvation Army Touchdown:

M: Sometimes unintentional brand endorsement and advertising can see some pretty large success. For those who watch the NFL, last weekend in their win over the Tampa Bay Buccaneers, The Dallas Cowboys gave the Salvation Army a huge promo via a touchdown celebration. Cowboys’ Ezekiel Elliot scored and immediately jumped into a Salvation Army kettle featured in the TD zone. Immediately, Salvation Army USA posted a video of Zeke in the kettle with a link where people could contribute to the organization. Unintentional PR is the best kind of PR.  Check out the video below:

 

 

The Skittles Pawn Shop Returns

D: Last year, Wriggley Canada opened up the Skittles Pawn Shop on Queen St in Toronto. This year, it’s back by popular demand with a few changes. Canadians are able to visit the pawn shop with their unwanted Christmas gifts and exchange them for none other than packages of Skittles. Does it get any better? The amount of Skittles you receive will be determined based on the value of the unwanted gift. For those that can’t make it in person, you are able to upload a photo to http://www.skittlespawn.ca of your unwanted gift and receive in real-time an estimate of its value in Skittles. Needless to say if I’m in the area I will have to give this pawn shop a visit. I had to test out the site myself, see what my watch is worth below!

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Holidays!

Weekly Recap

Weekly Recap (December 10 – December 16)

December 16, 2016

It’s the holiday season, and that means tons of action in the world of advertising and marketing. Not to worry, The MAD Mix always has you covered on anything you might have missed. Check out some of our favourite ads, trends, and more in our weekly recap!

WestJet Christmas Miracle

M: Wow-this one is powerful. We all remember the tragic fires that devastated the residents of Fort McMurray earlier this year. Families lost their homes, and some lost their lives-but none gave up hope. This Christmas, WestJet decided to revisit some of the residents in a creative, and touching way. Residents of Fort McMurray were treated to a Christmas themed event were the community could come together and spend time with their families and friends. However, towards the end of the night,  something special happened. As the community were leaving the event, they were surprised by being given gifts from the WestJet Santa in which they received wonderful family memorabilia that fell from the sky. In addition, what makes this even more special is that each of these families were given a free flight to visit their loved ones this holiday. Christmas is a time for giving, and WestJet touched the country with this wonderful campaign. It’s nice to see bigger brands step up and give back to communities who have lost everything. Good job WestJet. Check out the video below:

The NBA Presents: “The Most Dunktastic Time of the year”

D: Christmas Day is a very special moment. Not only do you receive gifts, and spend time with your family, but you also get to watch some of the most anticipated and fun NBA games of the season. The NBA always packs the leagues best teams and the most sought after match-ups on Christmas Day. For example, this year you have the Cavaliers vs Warriors which is essentially a repeat of last year’s NBA finals that broke viewership records. To promote the games this year they’ve launched a :30 second ad that features NBA players such as Blake Griffin, Dwyane Wade, and Kevin Love singing their new take on the famous carol, “the most wonderful time of the year”. This is one of those spots that as an NBA fan you just have to enjoy. Check out the spot below!

 

One Shower-VR Experience

M:If you’re a creative person like myself, sometimes coming up with fresh ideas on the spot can be kind of difficult. However, there’s always one spot that a lot of people drawn inspiration from every day…the shower. Vancouver’s Rethink agency made a VR experience dedicated to just that. The VR driven initiative allows you to hypothetically “hop in the shower” at any point in time when you’re trying to get those creative juices flowing. Personally I think this is pretty hilarious. You can be at your desk at work or even in the library studying, and take a virtual shower. That’s some funny imagery right there folks. Check out the video below:

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Holidays!

Weekly Recap

Weekly Recap (November 18 – November 25)

November 25, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

Instagram introduces new updates to Stories

D: Instagram StInstagram liveories, once the Snapchat-clone that is now taking steps towards individuality with a few new updates. Instagram has introduced two new features: Live Video and Disappearing direct photos/videos. Live video is the perfect step in the right direction for Instagram and their Stories platform, as it’s proven successful for both Facebook and Twitter. Some of your followers will receive a notification that you are streaming live, and it will display that you are live over your stories icon. You will likely see this function being used by celebrities, athletes, influencers, and brands. In terms of people in your actual network, one thing I’ve noticed is that none of my friends use Facebook Live. The reason for this is because if you really think about it, what can you be doing that’s so important everyone needs to see it in real time? Now who’s to say that Instagram won’t challenge that way of thinking and make the process of going live more appealing to the every day person that isn’t selling/promoting anything? We’ll have to stay tuned and see.

Instagram stories

 

Facebook Investigating Means to Exclude Fake News From Platform

M: Ever scroll through your timeline and see an article with a headline that makes you think “there’s no way that’s actually true”? Same here. Over the last year, Facebook has been under the spotlight for allowing fake news articles to be spread around the social media platform. Since the 2016 U.S election, fake articles have been spawning and spread around at a rate so quickly that Mark Zuckerberg himself had made the following statement: 

“Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We’ve been working on this problem for a long time, and we take this responsibility seriously. We’ve made significant progress, but there is more work to be done.” (Source-Adweek 2016)

Zuckerberg went onto state that in order to limit the number of fake articles being spread, Facebook will be developing ways to label articles as verified or false. I guess that’s just a friendly reminder that sometimes a quick google search can ease your curiosity. Do your research.

 

Drake stars in new Apple Music spot

D: Drake, 6 God, Meme King, whatever you want to call him, he’s done it again. In Apple Music’s new ad starring the Canadian rapper, he does what he does best..look goofy and create hilarious content. The :60 second spot “Drake vs. Bench press” follows the rapper working out intensely while listening to his own music with a trainer. The second the trainer leaves, Drake flips through Apple Music, selects Taylor Swift, and what happens next is just one of those things it’s better if you watch. The tagline at the end refers to Apple Music as “distractingly good”, which aligns with the Taylor Swift spot from earlier this year. Check out both of the commercials below.

Digital Coffee

M: Smart phones…smart TVs…smart mugs? That’s right. Tech company Ember has joined forces with Starbucks to deliver its consumers the first internet connected mug that allows users to adjust the temperature of their beverage through the brands smartphone app. With Starbucks having exclusive selling rights, the mugs will be sold at over 100 stores as early as December at a price of $150. While that does seem like it’s a bit much for a mug, think of how you’ll never have to worry about burning your tongue first thing in the morning. Or just a quick reheat making sure that your morning cup of Joe isn’t too cold. I think this is a really unique display of innovation in technology-let’s see if it takes off!

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!

Weekly Recap

Weekly Recap (November 5 – November 11)

November 11, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Dakarai

Snapchat releases Spectacles in a unique way
snapchat-spectacles

Spectacles Billboard

Not too long ago, we spoke about the introduction of Spectacles from Snapchat. Essentially ‘Spectacles’ are glasses that you can wear and record/post snap pictures and videos with. Launching today, the wearable tech will be made available via bot-like vending machines. If this sounds a bit weird, it’s because it is. These unusual machines will be in sleep mode until someone walks by and essentially wakes it up via motion sensors. The hope is that the person will stop and interact with the bot to find that it is actually selling a $130 pair of Snapchat lenses (Spectacles). Now where will these bots be found? You can ‘find a bot’ at spectacles.com, Prepare to see a boatload of snapchats in the coming months of your friends locating and interacting with these machines. If you ask me, this is a brilliant move from Snap Inc. Well done. Below is a teaser video for the bot.

Instagram Stories steps outside of Snapchat’s shadow with new features

When Instagram Stories came out, everyone (myself included) saw the clear instagram-storiesrip off of the already established Snapchat. Months later, they have made some changes to the platform that Snapchat has yet to explore. For starters, you are now able to insert links into your Instagram Stories. This is extremely helpful for the brands using the platform, as it will replace the process of creating a shortened link and writing it over your story in hopes that your viewers take it upon themselves to jump on their browser and type in the site name.

You can also now use Boomerang in your stories. For those that don’t know, Boomerang allows you to create one second looped videos. The last addition is the ability to tag people in your stories. This is where Instagram and Snapchat completely differ. Instagram is all about discovery and finding new people, so this fits perfectly with their brand. With Snapchat, it’s frankly more private and exclusively seen by just your friends. This is most likely why Snapchat hasn’t bothered with this feature. Don’t forget to follow me @dakturner.

GoPro launches their first TV ad for global campaign

“Don’t stop what you’re doing, to capture what you’re doing” is a voiceover that perfectly described GoPro’s new 30 second ad. The brand shows moments we are all familiar with: holding your phone and taking a video of things from your kid going down a slide, a beautiful view, or a friend jumping off a cliff. GoPro then switches things up and shows that you can be involved in the action while still capturing it through using a GoPro. You can play with your kid, jump off the waterfall, run with fireworks, and more all while capturing the moment at the same time with a GoPro. This ad speaks well to the adventurous brand image that they have has established. This is not a camera for taking a video of a sunset. This is a camera for riding a jet ski on a beautiful day while capturing the sunset. Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!

Weekly Recap

Weekly Recap (October 22 – October 28)

October 28, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai

 

R.I.P Vine

rip-vine

M: Best known for its explosion onto the social media scene in 2013, Twitter officially announced vine as “extinct” this week. When the 6 second phenomena started out, Vine was one of the most innovative social media platforms out there. Now, if you can honestly point me in the direction of someone who still actively uses Vine I’d probably give you 20 bucks. Vine was an interesting concept, but remember a few years ago when Instagram announced that they would be featuring video content-similar to Vine? Well it finally caught up. Plus with the development of both Instagram and Snapchat, it was bound to happen. There was simply just no place for the content anymore. To honour Vine, here is a compilation of my favourite Viner: King Bach.

Taco Bell and Airbnb partner together

D: If you would have told me that Taco Bell and Airbnb would partner together, I would probably look at you like you’re crazy. When you read the headline it truly makes you wonder what could possibly come out of these two very different brands working together. The answer, “Steakcation”. Taco Bell Canada gave one lucky Canadian and their friends the chance to spend one night in a new Taco Bell location through a promotion with Airbnb. The lucky winner was treated to their own Taco Bell butler, branded robes, and other fun products courtesy of Taco Bell. The brand put together a fun video of the event with an amazing additional prize at the end, check it out below!

Steph Curry and Under Armour: Make That Old

D: If you couldn’t already tell, Malick and I are definitely basketball fans. “Make that Old” is a new spot from Under Armour that features the one and only Steph Curry to promote his new shoe, the Curry 3. The ad features young fans in their own locations celebrating the unanimous MVP’s various achievements, mentioning that they are now “old news”. The focus is the future, meaning the upcoming NBA season that began on Wednesday. The words “I Will.” appear at the end of the video as you see a close up of Steph sporting the new shoes. If this doesn’t get you pumped for the upcoming season, I don’t know what to tell you. The spot does a great job addressing what happened in the previous season, and showing the mindset that Steph and anyone who wears his shoes has: when you’re down, get up and try again.

Nike/LeBron James: Came Out of Nowhere

M: The NBA season is back in action as of this week and if you tuned in on Tuesday’s opener you probably saw a handful of awesome NBA themed ads. One that stood out to me features the greatest of all time: LeBron James. The ad tips its hat to James who was born and raised in Akron, Ohio showing that he wasn’t supposed to be the kind of player he has become. The best part about this ad is that it features a voice over of King James while showing ordinary players shooting hoops-those who “weren’t supposed to be there”. The thing I love about this ad is that it celebrates those who are defying all odds to perfect their craft-like James. With the concept created by Wieden + Kennedy, the Came Out of Nowhere campaign will run for the first two weeks of the season featuring other NBA superstars as well. The best part about this ad is that it pays homage to arguably one of the greatest blocks in NBA history, check it out at the end.

Apple Launches their New Macbook

D: If you were on the Internet yesterday, you’ve probably caught wind of the new Macbook Pro. Apple held an event where they revealed the new laptop, changes to Apple TV, and other updates to their product list. If you could already guess..the “wonderful” people of Twitter had something to say about it. To put it simply, the new Macbook Pro is now slimmer than ever before, it also now has a  digital “Touch Pad” that runs the length of the keyboard, and apparently the display is 67% brighter. Impressed? To check out a full list of improvements, check this article out. Now whether this new Macbook was the second coming of Jesus himself, the Twitterverse will always have something downright hilarious to say. Check out a few great tweets about the event below.

Clearly the problem with watching an event live

We’ll have to revisit this when it inevitably happens

But remember it’s also thinner..

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!

Weekly Recap

Weekly Recap (October 14 – October 21)

October 21, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

 

SickKids Shows What it Means to Fight in New Campaign

D: For me, the new “SickKids vs. Undeniable” campaign truly hit home. I’ve been in the position of some of these children essentially fighting for their life, and this is the picture that the Toronto hospital has painted in their new ad. The two minute long video is an action packed and thrilling experience illustrating doctors and patients getting “ready for battle”. Now, you may be wondering why a hospital needs to advertise, which really isn’t a stupid question. Sick Kids is aiming this toward potential donors. This is for the people that may have been on the fence about donating money to a hospital before and aren’t sure how to proceed. The intent is to provide that shock factor and spark the conversation surrounding donating. The call to action at the end of the video is to visit FundTheFight.ca, which is a webpage dedicated to providing information about the Sick Kids Foundation. This may just end up as one of my favorite ads of the year, so you definitely have to check it out below!

Jeep “Free to Be”

D: Just in time for Wednesday’s presidential debate, Jeep has found a way to honor both sides while brilliantly showing off the features of their vehicles. These short ads uploaded to their YouTube account, and also aired during the debate. They feature a split-screen of two Jeep’s positioned together to look like the same vehicle in two different situations. These videos highlight the duality of the Jeep in a fun and creative way, while riding on the tails of the presidential debates. Check out a couple of the ads below!

Izod and Ken Bone Want to Make Sure that you Vote

D: Ken Bone has got to be the most self aware person to become a meme in 2016, and as usual it happened in such a ridiculous and unpredictable way. If you haven’t already heard, Ken Bone is a man that simply asked a question to the presidential candidates during the 2nd debate, and the internet decided he was funny enough to turn into a meme. Izod the clothing brand has Ken to thank because of the fact he was sporting one of their red sweaters during his shining moment.

In this new 2 minute ad “The 15th Minute”, Ken understands that his fame will fizzle out any minute, and before it does he wants to urge everyone to make sure their vote in the election. Now if you’re wondering where Izod comes in to play, they’ve latched on to Ken Bone and have made sure everyone knows where he got the big red sweater. Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!

Weekly Recap

Weekly Recap (October 1 – October 7)

October 7, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

Dollar Shave Club Releases New Campaign

D: The Dollar Shave Club is one of those miracle brands to say the least. They exploded in terms of visibility and sales after releasing a low budget YouTube commercial called “Our Blades Are F***ing Great“. 4 years later, the video now has over 23 million views. To continue with the success of the brand, they do a great job poking fun at others. In their latest three spots, they are quite clearly mocking Axe and Old Spice shower gel. The first ad, “Massive Hero” shows a product with red packaging that is definitely supposed to look like Old Spice, to which a bodybuilder bursts through the couple looking at the product and flexes in front of him. I’m definitely not doing it justice, check out the spot below!

Hopsy Home Tap

hometap_0

 

M: As the craft beer market in Canada continues to grow at a rapid pace, this new device will be a game changer. Designed by Krups, the Hopsy HomeTap allows craft beer lovers to enjoy a draft-quality pour right into their own household. It dispenses draft beer from Hopsy’s two-litre containers that stay fresh for about two weeks. While it will only be available in 2017, the Hopsy HomeTap is sure to bring a new take on the craft beer industry by bringing the experience into the household.

A Coffee Shop in Toronto Charges Women more than Men

D: These are the type of stuff I like. The headlines that you read and instantly get pissed off until you watch the video and realize the actual meaning. It’s safe to say I fall for click bait a lot! A coffee shop in Toronto changed their prices for the day in a quite funny video that is meant to shine light on the “Pink Tax”. Essentially this is the fact that women pay more for certain goods than men. The idea that women earn less and pay more. Obviously there are several different factors that come in to play when it comes to the reasoning behind higher prices of goods for women, but it still makes for a great video. Check out some of the reactions below, and the site that explains more about The Pink Tax and how you can get involved.

 

Tomb Raider Matomb-raider-photokes it Snow in New York

D: Experiential advertising done right! To promote the launch of the new Tomb Raider game, the brand staged a 2,000 pound Jeep dangling from a 64 3D billboard in Times Square. Over the course of the next four weeks the billlboard will be pumping out fake snow which is sure to draw in anybody walking by. It captures the climate of the game well as Lara Croft is always going through insane adventures in all sorts of weather conditions. Now if I had a ps4, this would probably motivate me enough to at the very least test out a demo of the game. Executions like this push buttons and force consumer conversations. I don’t know a single person in my network that wouldn’t want to Snapchat this billboard.

 

 

Kit-Kat: Chance the (W)rapper

M: Any Chance fans in the building tonight? Kit-Kat teamed up with Chance The Rapper for their Halloween themed wrappers. The Chicago hip-hop star is shown shopping in a local grocery store in his Halloween costume when suddenly he hears his voice coming from a Kit-Kat bar. His face is then shown on the wrapper in which he sings the classic “Gimme a Break” Kit-Kat jingle. The significance of this is that it’s the jingle’s 30th birthday, and who better to serenade the classic jingle than Chance The Wrapper? Check out the spot below:

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Thanksgiving!

 

Weekly Recap

Weekly Recap (September 24 – September 29)

September 30, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Snapchat Unveils ‘Spectacles’

D: A few days ago, Snapchat (now Snap Inc.) unveiled a video for ‘Spectacles’. Spectacles is the brands take on wearable tech. We all know how Google Glass didn’t take off, evidently since you probably don’t know anyone with them..but I think there might be something here for Snapchat. The glasses will be able to record videos or take pictures and upload them directly to your Snapchat Memories. This is all done without even taking out your phone, and basically just makes taking creepy pictures even easier. The glasses will be out for a limited time and will cost $130 a pair. We’ll revisit this article after their released and banned from schools! Check out the :30sec video for Spectacles.

Tim Hortons Celebrates “National Coffee Day”

D: In case you didn’t know, today (September 29th) is National Coffee Day. Tim Hortons of course celebrated in the most Canadian way possible. The brand started a “pay-it forward chain”. They gave away 100 special edition Tim Cards to random locations across Canada and are valid for one free small coffee. After using it once it is reloaded, and you are encouraged to pass it on to someone else and “pay-it forward”. The chain will keep going until 10,000 coffees have been given away or 10 days have passed. This is a pretty creative way to execute the phrase “pay-it forward”, and fits in extremely well with the Tim Hortons brand. The brand is encouraging people to share their pay-it stories at http://www.everycup.ca/.

David Beckham and Kevin Hart Star in  H&M’s ‘The Road Trip’

Two two completely different personalities starred in yet another funny ad for the clothing brand. The Road Trip is a 5 minute long video that follows Kevin Hart and David Beckham wearing H&M’s new modern essentials collection. The great part about the ad is that the two stars are constantly wearing something new in almost every scene, and they are wearing the same exact outfit. It shows the diversity of the looks that H&M carries, because if you haven’t noticed the two men look completely different. I don’t want to spoil the video for you but the tagline “All you need is the essentials” is communicated perfectly. Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Weekly Recap

Weekly Recap: September 17 – September 23

September 23, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

#voteIRL

M: Politics, politics, politics. As everyone knows, the United States of America is going through possibly one of the most critical elections of all time. Clinton or Trump? The choice is pretty obvious to me. A vote against Trump isn’t wasted. To address the youth voting issue, Google launched its #voteIRL campaign in hopes of bumping those numbers up. The video below shows big YouTube players like Hannah Hart, Kingsley, and Hank Green with a message to try and get people out to the polls. I realize that I’ve made a number of political posts on here, but I think this is great. No matter who you vote for, everyone should exercise their right to vote, and Google is doing its part. Check it out:

Apple Releases a Pair of iPhone 7 Commercials

D: During the Emmy’s on Sunday, Apple released two visually stunning spots promoting features of the iPhone 7. The first one is a 60 second spot titled “Midnight” and it focuses on the water proof features of the new phone, as well as the low lit camera. It goes without saying that it was shot at night, and just overall the imagery is visually stunning. The second spot, “Morning Ride” focuses solely on the water resistant capabilities following a cyclist on his morning ride in the rain. With the soaking wet conditions it really makes you wonder just how water proof the phone actually is. Prediction, the next ad will feature someone singing in the shower while holding their phone. Check out both ads below.

 
Virtual Reality Technology-A Study

mainstream-vr-hed-2016

M: Virtual reality is becoming a thing, and we’re on board. A recent Nielson of approximately 8000 consumers shows that over 24% over those consumers have expressed serious interest in using or purchasing a VR product within the next year. 20% however showed that while they weren’t necessarily interested in buying it, they’ve expressed interest just after learning a little bit about it. Coming from someone who loves the newest technology (even if I’m too broke to get it), I can’t see how someone wouldn’t want to at least try a VR product. In my opinion, we’re just hitting the tip of the iceberg with VR technologies, and as they become more mainstream, it’ll be interesting to see how bigger brands can adopt it into their marketing strategies in the next decade or so.

Twitter is Going to Live-stream the Presidential Debates

D: Earlier this summer I mentioned that Twitter is going to start focusing on live-streaming, as it’s something that is perfect for the platform, and provides them with an opportunity to escape their stalled growth. Twitter has seen success with the live-steaming of sports, and by stepping in to the political debate, it will ensure that they cover just about as many people as possible. Between sports and politics, you have a pretty great reach in terms of people interested. Are they the only one’s doing it? Obviously not since Facebook will also be streaming the debates. However, Twitter is making the streams available for even non users, so this can be a great way to attract new people.

twitter live stream

Facebook Messenger Gets an Upgrade

D: I’m sure we all knot the feeling of large Facebook group chats where it’s basically impossible to come up with a decision. Whether it’s which restaurant to go to or which club you’re hitting up that night, there’s usually an issue getting everyone on board, or maybe that’s just my friends. Messenger will be testing out an update shortly in the U.S. that brings voting polls to your group chats. You simply type in a question with some possible responses, and members of the group chat can vote on which ones they want.

Facebook Messenger Update

 

On top of this, another feature they are adding is a tool that uses machine learning to remind your friends to pay you back! Just type “Malick, you owe me $50”, and if they click “Pay Now” it will allow them to type their banking info to proceed with the payment. Needless to say I will be avoiding this if it comes to Canada

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Weekly Recap

Weekly Recap (September 10 – September 16)

September 16, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

Old Spice Recruits Von Miller for New Ad

M: What happened to the original Old Spice guy? Not to worry, I think we’ll be ok with Superbowl MVP Von Miller taking over. Old Spice is known for being the manly man’s deodorant, so its only fitting that they partnered with Miller in these latest series of ads.  As apart of Old Spices’ “Hardest Working” collection, we see Miller carving his own path of manliness through a series of hilarious NFL themed commercials. Check out my favourite below:

Click here to find the other ad in the series.

The Energizer Bunny Gets a Makeover

D: The mascot the majority of people know and love is getting a makeover after 27 years. The brand is looking to give the bunny a more “2016 look”, meaning more realistic movements and features. It’s practically impossible for anyone over 40 to have never seen this bunny before, but the brand has mentioned that they would like to have that same connection with a younger audience. A little change never hurts right? The new mascot premiered during New York Fashion Week, and for all of us that didn’t get the invite, we’ll be able to see the bunny in upcoming ads on YouTube and Spotify.

energizer-bunny

Roli Seaboard Rise 49

M: We talk a lot about innovation in advertising, and I think this is an exceptional example of that. The Roli Seaboard Rise 49 is a keyboard that allows users to physically manipulate the types of sounds that come out of it. With 49 keys, the keyboard allows you to manipulate the sounds depending on how you physically touch it. By striking, swiping vertically or horizontally, and pressing lightly for example, you can bend the soundwaves, causing a bend in pitch, vibrato, or even slide notes. Music and technology are meant to coexist, and I think this is an amazing example of that statement. At a price of a mere $1200, the Roli Seaboard Rise 49 can be yours.

roli

YouTube Gets Social

D: YouTube is stepping into the social network space by offering a feature calYouTube communityled “Community”. Essentially this will enable certain channels to be able to communicate more effectively and directly with their subscribers. Rather than creating videos to provide announcements, these YouTubers can have a direct line of communication with their fans on the platform itself, rather than on other social networks such as Twitter or Facebook. Subscribers will get notifications when creators submit a post, which of course they can opt-out of if they want to. YouTube has always just been about video, but this is a fantastic opportunity to bring a more community feel to it. One thing is for sure, the comments will always be terrible.

 

Virgin: Rock The Vote

M: If you know me, you know I think it’s important for people to get out there and get involved in politics somehow. In this ad, Virgin communicates to millenials the importance of voting and what we stand for in line with their in-flight wifi service. Virgin America is encouraging millenials to utilize their free in-flight wifi by registering to vote in the next US election. Its simple, but anything to get young people to vote is a good cause in my books.

 

DJ Khaled Goes Undercover for Lyft

D: Lyft, the popular ride-share company has enlisted Dj Khaled as a part of their undercover series “Undercover Lyft”. Lyft has used popular celebrities such as Shaq, Demi Lovato, and now DJ Khaled as undercover drivers picking up unsuspecting passengers and filming the funny experience. DJ Khaled does what he does best and drops all his famous Snapchat famous catchphrases and references, which is expected. My personal favourite is when a passenger asks him what he does for a living, to which he replies, “I’m a locksmith…I got all the keys”. Classic Khaled. Check out the hilarious video below!

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap (September 3 – September 9)

September 9, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Kijiji Goes on a Campus Tour

In an effort to reach millenials, Kijiji has set out to bring an experiential event to 5 college/university campuses in Toronto, Canada. What’s the experiential event you ask? A giant ball-pit filled with 65,000 balls and packed with prizes to go home with. Four students at a time can dive into the pit, and they are given 30 seconds to find whatever they can. This is basically a dream come true and a great way to kick off the school year. One thing to ask is, what does this have to do with Kijiji? Through the research, Kijiji found that for millenials, “finding a good deal for them can be a source of pride and empowerment,”. Having them literally find prizes through an unexpected ball-pit is a cool way to execute that message. However, I don’t think this message is clear at first glance.

 

Does Equis Reveals the New “Most Interesting Man in the World”

Earlier this year, the brand announced the departure of their iconic “Most Interesting Man in the World” for a decade, Jonathan Goldsmith. On Wednesday, through a 30 second YouTube spot, the brand revealed the new face of the brand, Augustin Legrand. At the end of the video, we see Augustin looking at Jonathan on TV, in which the bartender asks him, “Think anyone will ever be as interesting as him?”. Check out the video below for his response. Great teaser spot, and I’m sure there will lots more to come

 

Apple Recaps their Launch in “Don’t Blink”

Let me start off by just saying, “Wow”. Apple has done it yet again. After holding their iPhone 7 Launch Event, they decided to sum up all the details of the new phone, as well as the new Apple Watch in a fun and engaging 107 second video. Now what’s so special about the video? Well you’ll have to see for yourself but I found it to be a truly pleasing video that makes you want to learn more about the iPhone 7. Although the jokes and the memes took over the internet at lightning speed, regarding the removal of the headphone jack, I think the way they introduced this removal was fascinating. In the video it mentions that they wanted to “reinvent something that had not been touched in 100 years”. Nicely done.Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap (August 27 – September 2)

September 2, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

 

Tim Hortons Expands to the U.K.

Just last week, the QSR that is synonymous with Canadian culture announced plans to open locations in the U.K, as well Scotland and Wales. With Tim Hortons being so heavily attached to what it is to “be Canadian”, it will be very interesting to see they brand themselves in Europe. The question will be whether or not Tim HortoTim Hortons U.K. Expansionns tries to bring a taste of Canada to Europe, or if they attempt to fit in with the other dominating QSR’s. A representative of the brand backed up their decision by saying: “Great Britain is an attractive QSR market with a strong and growing coffee culture so it is a natural fit for the brand.”. One thing that is for sure, it will probably take quite some time for anyone in Europe to realize that Tim Hortons is actually named after a Canadian hockey player.

 

 

Instagram Adds Zoom Feature to Photos and Videos

Now is this news? You be the judge, but it seems pretty outrageous it took Instagram 6 years to add a feature that is so basic in its nature. Now you can creep just a little bit better by zooming into whatever image you would like. With the introduction of this new feature, it opens up creative opportunities for brands. Check out a few examples of brands already utilizing the zoom feature in their posts. it goes without saying that these will be much more interesting if you’re on mobile.

A cheesecake so nice, we put it here twice! Zoom in and find which cheesecake appears twice in our picture. Can you name it? 🔎

A post shared by The Cheesecake Factory (@cheesecakefactory) on

 

Graffiti Alley Plays with VR

Graffiti Alley, the popular Toronto tourist attraction has pimped out their Instagram account to give people the experience of visiting the downtown location from the comfort of their phones. 800 images stitched together, and 1,300 Instagram posts has created a masterpiece. It’s a creative way to show off the visually stunning area, and entice people to visit the real thing. Check out their Instagram page here on mobile to get the full experience.

Graffiti Alley

 

Graffiti Alley

 

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap (August 20 – August 26)

August 26, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Written by Malick and Dakarai

 

Sears Canada Gets a Makeover

D: Sears, the once dominant retailer in Canada…now not so much, is currently going through a rebranding process. The company has recently revealed their new corporate logo, which is the first significant change to the previous logo in 32 years. The Vice President of Corporate Communications, Vince Power, stated that the logo is “intended to be clean, approachable and, most importantly, timeless”. Sears is clearly looking to reach a younger and more modern age demographic. However, with doing this, it is important that they do not turn the cold-shoulder to their older and loyal customers.

Sears Logo

Domino’s Pizza Drone Delivery

M: Domino’s Pizza is changing the pizza delivery service game in innovative fashion. Just this week, Domino’s began testing delivering pizza through their new drone delivery system in New Zealand. The video below shows a successful attempt at one of the first airborne pizza deliveries ever. Personally I think the entire concept of this could effectively change how we consume, and what we consume. Outside of pizza, I can see drone deliveries being an innovative force in how delivery companies get their product from point A to point B. Domino’s just seems to be one step ahead of the game. While the drone delivery system has been successful in tests, we still have a ways before we see pizza’s hitting the sky. Unfortunately, the drone delivery system is only being tested in Australia, Belgium, France, The Netherlands, Japan and Germany, but I don’t deny that North America would fall far behind in terms of timing.

New Sponsor Forgives Ryan Lochte

D: After everything that has happened with Ryan Lochte, perfectly summed up in Tuesday’s article, I might add, there may be a glimpse of hope in his future. Pine Bros, a brand of cough drops has recently inked a sponsorship deal with the Olympic swimmer. Details have yet to be released. However, their slogan “Pine Brothers Softish Throat Drops: Forgiving On Your Throat”, is sure to open the floor for some creative opportunities to not only put this brand that you’ve probably never heard of in your head, but also to be used as platform for a possible apology from Ryan himself.

Facebook Live Stream

fb live

M: Since Wednesday, Facebook users will now notice a “Go Live” button that allows them to live stream videos from their mobile devices. Live streaming is becoming more and more accessible by combining with people’s regular social media habits. I’ve always been on the fence about live streaming – what purpose does it serve other than letting people know what you’re up to on a second by second basis? I feel as though live streaming on FB could be a great opportunity for brands and celebrities (or both) to get a new level of engagement or connection with their target audiences. I feel as though brands and celebrities are just getting used to how Snapchat works, so it will be interesting to see how live streaming (which I see to be Snapchat on crack) is adapted into social marketing strategies in coming years.

Fb live 2

Charity Brands Partner Together To Create A Messenger Bot

D: We recently released an article about the walk-with-yeshi-hed-2016use of Messenger Bots, and discussed a bit about brands using it well, and its future in terms of advertising and marketing implications. As predicted, we will continuously see brands using these bots in innovative ways. A jewelry brand (Lokai) and non-profit charity (Charity: Water) have paired together to provide you with a view into the world of a young girl in Ethiopia, and the daily struggles in which she faces, which includes finding clean drinking water. Try it out yourself by simply sending “hello” to the “Live Lokai” Facebook account.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap (August 13 – August 19)

August 19, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Written by Malick and Dakarai

 

McDonald’s Promotes “Step-It Toys”

D: Through a series of online videos and a TV spot, McDonald’s is promoting their latest Happy Meal toy that is a step counter for kids. For some, perhaps on the older side you’ll be wondering since when McDonald’s has been promoting a healthy lifestyle. The answer to that is for quite some time. McDonald’s has been working endlessly to shed away this image that eating their food will automatically turn you fat. What I see here is a strong play at a younger audience, as well as the parents to reposition McDonald’s in peoples minds. For people such as myself, McDonald’s will always carry that “Supersize Me” stigma. However, for a younger audience, that film doesn’t even exist in their minds. Although as of today, the toys are being pulled for allegedly causing skin rashes, it was a good idea while it lasted.

McDonald's step-it toy

 

SiriusXM-Dick’s Pizza

M: Well known ad agency Taxi (Toronto) really did it with this one. They created an advertisement for SiriusXM about a fake pizza place titled “Dick’s Pizza”. The purpose however was not to promote pizza, but rather to promote a comedy festival. Which seems appropriate as the word “dick” is mentioned about a million times. I get if you aren’t into this kind of humour, but I think the innuendos are perfect for this type of audience. The video below highlights everything hilarious about the concept. Am I immature for laughing at this? Don’t answer that.

 
Usain Bolt Becomes a Meme

D: If you have been following the Olympic Games even slightly, you know how special it was watching Usain Bolt compete in the 100m dash once again. As predicted, he came first. What truly made this special was the photo of Usain Bolt creating distance between his competitors and looking back with a grin. The memes began instantly! Check out a few of my favourites below.

 
Kanye West Pop-Up Shop

M: When I got into work this morning about 3 or 4 people starting asking me about the Kanye West pop up shops downtown. Obviously being a huge Kanye fan I was intrigued. Hundreds of people have lined up along Ossington from Queen St W all the way to Argyle St this morning to check out a pop up shop by none other than Yeezus himself. The pop up shops contained merchandise that any die hard Kanye fan would love.20160819-pablostorepopup590-16

With his concert just a few weeks away, I think this is a great way to not only promote yourself, but get people in #TeamYeezy gear before the big show. Something tells me that the price tag wouldn’t be nice on the wallet though. Check out this cool exclusive Toronto Kanye gear below:

20160819-pablostorepopup590-09

Aldo Launches a Digital Concept Store

D: The Canadian shoe and accessory retailer has launched a digital concept store in New York City that aims to improve customer experience. Upon entering the store, visitors will receive notifications to download the Aldo app. This is where they can look up product availability by store, create a wishlist, and look up other information about the product. Looking for a sales rep is so 2015, right? it will be cool to see how this is developed when brought to their other stores across North America.

Aldo digital store

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap (August 6 – August 12)

August 12, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Written by Malick and Dakarai

 

Star Wars: 

M: Does this count as an ad? Well technically it counts as a promotion. As a big Star Wars fan, I love that they are already getting the ball rolling by releasing tidbits of information about the new film that’s set to come out next year. There’s no surprise that the success of all the promotions, advertisements, and experiential marketing efforts behind the first instalment of the latest Star Wars serious would come around again this time. By releasing trailers this early, it gets the fans engaged and more importantly, building anticipation for the film’s release. This trailer in particular does a great job at hinting at some possible plot lines. Because Star Wars is already a massive series, it’s easy for fans to piece together bits of information released from the trailers and try and figure out the entire plot line. Check out the links here and here for some interesting ideas about what we’ve learned so far from the movie.

 

 

Nike: Unlimited Together

M: How good is Nike at making athletic commercials? This commercial is all about the unification of the U.S men’s and women’s Olympic basketball teams (both powerhouses by the way) in Rio. This commercial features a “theme” resembling a national anthem type feel from one of my favourite artists Chance the Rapper. The ad features this theme over inspiring black and white shots with some of the biggest stars in USA basketball. Some of the big names include Kyrie Irving, Draymond Green, and Elena Delle Donne. Unlimited Together is an inspiring advertisement with the sole purpose of not only uniting these two teams together in their pursuit for gold during the Olympics but gathering support from back home as well. Pretty cool. Now excuse me while I throw the song on my iPod.

 

 Temptations-Treat Them Too

M:I don’t care how old you are, or where you’re from-everyone loves a good cat video. Temptations, an established kitty treat company, has released a hilarious advertisement based off of the keyboard cat video from years ago that went viral. This 80’s style ad is geared towards cat owners with the sole purpose of reminding them that cats need love too! The video features cats playing instruments (lol) to a theme talking about just that. I think this is a hilarious commercial mainly because its straight up cats doing things  that cats don’t normally do. I have a very basic sense of humor when it comes to these things. Cats need love too-and Temptations did a great job outlining this in this cheesy commercial. Check out the video below.

 

U.S. Mall Joins the Pokémon Go Craze

D: At this point there seems to be daily news coming out Pokémon Go, from businesses hoping on the bandwaggon, to outrageous meet ups. Colonie Center, a mall in Albany, NY decided to take advantage of their Pokégym status by staging re-decorating their lobby into a battle arena. Not only this bus there are two small phone kiosks appropriately positioned in the lobby, just in cause you were looking to get a battery pack or phone case. It seems as though many businesses have tried to capitalize on the somewhat zombie like symptoms of some Pokémon Go players by bringing products as close to them as possible. Check out a picture of the lobby below.

mall-pokemon-go-poke-gym

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap (July 20 – August 5)

August 5, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our weekly recap.

Written by Malick, and Dakarai.

 

Instagram Introduces “Instagram Stories”

D: Earlier this week, the social media giant Instagram revealed their newest feature, Instagram Stories. You know the whole idea of Snapchat stories right? Pictures/Videos that last only 24 hours, with the ability to put text over over them, and add filters. Yeah, that is basically Instagram Stories. Moments after announcing this new feature, the memes began to roll in, as expected. Either Instagram thought people wouldn’t make such a big deal out of it being the same as Snapchat, or they are playing for the long-run, hoping they can evolve their Stories feature in a better way. Regardless, I wanted to share with you some of my favourite memes that have surfaced these past couple of days.

 IKEA Releases “Let’s Relax”

IKEA’s latest campaign is intended to remind us of the simple things in life, sharing time with one another cooking, eating, and being together. The brand released a short video that pokes fun at the “Photo First” foodies out there. In 2016, practically everyone knows someone that can’t eat a meal without taking a picture of it and sharing it first. IKEA decided to show just how ridiculous that idea is, using an 18th century setting. This is the first video to start the campaign, as there will surely be more that follows. Although the video is shot well, and is rather funny, is there really anything wrong with taking a picture of your food before you eat? Check out the video below.

 
Suicide Squad Opens Up Shop in Toronto

D: With the blockbuster movie arriving in theatres today (August 5th), a pop up fan experience came to Toronto to get the public in the super villain mood. Warner Bros. Pictures brought the fictional prison from the movie to the Downtown streets of Toronto, where fans could walk through a recreation of the jail cell of one of the movies characters played by Will Smith, named Deadshoot. They are also able to view props from the movie, and smash vases and bottles in a recreation of Harley Quinn’s “Smash Cell”. Basically a dream come true for any Suicide Squad fan. Check out Malick’s article about the promotion behind the movie here.

The Revenge: Pokemon Go-Basel Tourismus

M: Tired of Pokemon yet? Sorry. This one is too good not to share. Basel Tourismus (a Swiss Travel Agency) put together a Pokemon Go inspired video that went completely viral. While we all know that Pokemon are meant to be captured, what happens when they try and catch you? This viral video shows a bunch of people dressed up in Pikachu outfits running around Basel throwing giant pokeballs at tourists.  Personally I think this is not only a funny video, but a great way to combine a popular trend with your business. The video has obtained around 49 million views in the last few days…talk about viral…

Vroom VR Showroom

M: Virtual reality is soooo cool. Vroom-an online used car dealership-has adapted VR technology to bring a new perspective of buying cars. What they’ve done is basically eliminated the difficulties of moving from lot to lot trying to find the perfect car for you. They’ve adapted VR technology in a way in which users can step into a virtual show room in which they can view different models and costs at an almost video game like simulation. I think this is just the beginning of the way consumers can interact with different products of services. It’s crazy to think that this is just the tip of the iceberg for VR technology. It will be interesting to see how Vroom continues to further this technology. Anyone else feel like playing Need for Speed Underground 2?

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know! Check out last week’s special edition 2016 Olympic commercial recap , and be sure to like us on Facebook here.

Weekly Recap

Weekly Recap: Rio 2016 Olympics Edition

July 29, 2016
Weekly Recap - The MAD MIx

With the 2016 Summer Olympics right around the corner, it was only right that we shine a light on the amazing ads that have been released these last few months promoting the big event. For this week’s Weekly Recap, we combine our favourite Olympic ads so far to make The Mad Mix top five list.

Without further ado, check out some of our favourites below!

 

Gatorade Presents: The Boy Who Learned to Fly

D: Gatorade put together a short film (5 minutes), that essentially tells the story of the fastest man in the world, Usain Bolt. The animated story is so well produced, with visuals alone that keep you entertained. The story begins with a young Usain Bolt being told he’s going to be late for school, and it takes you through him running as fast as he can in order to prove her wrong and get there on time. The story follows Usain Bolt through the 2002 Olympics where he shocked the world, and ends with him running another race, with the voice over “will Usain Bolt strike again?”. Followed by the Gatorade logo of course. I think what this ad does so well is showing the trails and tribulations of Olympic athletes, and how much pressure there truly is to actually win. Check out the short film below.

 

Samsung: The Anthem

D: There was no better time for this Samsung ad to come out then now, in a time when the world seems rather divided and scary to say the least. Samsung shines light on the unity of the Summer Games, and how it brings the world together. The ad starts with a young girl holding the new Galaxy s7, and singing the national anthem of Boswana, with the text on the screen saying “One world, one anthem. Throughout the ad there are several national anthems being sung to the same music, and by different nations. For example, the anthem of the UK is being sung by children in South Korea, and this theme is carried on throughout the ad. it’s a great spot because it promotes the unity of the olympics, as well as the Samsung brand for being “A proud sponsor of a world without barriers.

 

Visa: Carpool

D: Visa has been a proud sponsor of the summer games for 30 years, and what better way to celebrate than with a series of ads that demonstrate the many ways in which you can now pay with Visa. The ad follows 15 athletes from around the world performing the sports they are known for in a journey to get to Rio. In the midst of all this, Visa has managed to show off their payment methods in an incredible way that doesn’t take away from what’s going on itself. From simply buying gas, to buying a handful of items at the store with the Visa mobile payment option. The accessibility for Visa at the Summer Games just further enforces the slogan, “Everywhere you want to be”. It also doesn’t hurt that the commercial is narrated by God himself, Morgan Freeman.

 

P&G: Thank You, Mom-Strong

M: This one is definitely pulling at the heart strings for me. Behind every great athlete is a supporting cast. Someone who will support you, guide you, and be the person who will always believe in your abilities. This advertisement focuses on just that. P&G released this ad to emphasise that mother’s are a huge part of the support that goes into athletics. While this isn’t their first series of ads appreciating all the mommas out there, this one definitely hits home for any athlete who’s got their #1 fan supporting them in their journey. Check this one out, and bring some tissue.

 

Nike: Tomorrow Starts Now

M: When I think of Nike, I think of a certain type of swag that’s hard to replicate. While this ad is very minimalistic, the soundscapes are what make it unique. No music. Just the sounds of athelticism captured in a one minute time frame. This ad doesn’t focus on anything flashy, rather, it focuses on every part of what the olympics mean to people: strength, training, athletics, determination, and the work it takes to achieve greatness. With cameos from international athletes (I see you Anderson Varejao), quick shots, and the variance from loud cheering crowds to sudden silence, this ad captures what Nike is all about. They never disappoint in my books.

These are some of our favourite Olympic spots of the year that we wanted to share just in time for the Summer Games. If there are any that you truly loved and wanted to share, feel free to leave us a comment below. Also, be sure to check out our last Weekly Recap, the Canada Day edition, and like us on Facebook here.

Weekly Recap

Weekly Recap: Canada Day Edition

July 1, 2016

True North Strong and Free. Let us start this off by wishing all our readers a happy Canada Day! What better way to celebrate Canada than to showcase some of the best advertisements over the last year for this week’s special weekly recap.

Written by Malick, and Dakarai.

 

Interact: Pets With Credit

M:This interact commercial teaches us a lesson in the effects of credit card debt (and to use their product) but in a way that keeps people engaged: dogs.  “Pets With Credit” features a dog who has access to a credit card and seeks to buy all the things a dog would want,  but soon realizes that credit card debt is real. This mini dogumentary  (hah) was created by Toronto based creative agency Zulu Alpha Kilo a few months ago and definitely has to be one of my favourite Canadian advertisements this year.

The Canadian Safe School Network: Kids Read Mean Tweets

D:  This ad starts out as a “haha” video piggy backing off the famous Jimmy Kimmel series “___ read mean tweets”. However,  it quickly takes a turn on the dark side when you realize there is nothing to be laughing about. The ad does a great job with gradually getting more and more serious, as the audience begins to laugh less and less. What we’re witnessing is the cyber bullying that millions of kids in Canada and around the world have to face on a day-to-day basic, and that is the message of the video. The call to action at the end is for people to visit canadiansafeschools.com to learn more. Well done!

Canadian Marketing Association: I Am A Story Teller

M: This one I think all my advertising and marketing people can relate to.  This ad delivered by Saatchi & Saatchi Canada for the Canadian Marketing Association features a man in a creative agency working on something we’ve all done extensively: LinkedIn titles. The purpose behind the commercial is that it doesn’t really matter what you’re called, what your status is, what you want to be known as…it’s about knowing what you know and how you can show that. Sometimes you don’t have to be overly fancy with a title, as long as you know what you’re doing that’s all that matters. Very well put together Canadian advertising that I think everyone should see.

Always: #LikeAGirl

D: Feminine hygiene brand Always and Leo Burnett Toronto paired together for this masterpiece. I think what made this campaign so special was that it truly opened people’s eyes to the meaning behind the dialogue that most of us say. The video shows real people being asked to do things such as running like a girl, or fighting like a girl. Everyone essentially positions themselves as weaker and clumsier when told to do something “like a girl”. The difference was that when they asked young girls to do the same actions, they ran and fought like their life depended on it. The video asks the audience the question, “When did doing something ‘like a girl’, become an insult? This video was so well done that P&G bought a spot in the Superbowl for it, which is the first time they’ve done so for a feminine brand.

KFC: New Kid

M: Everyone knows that hockey and Canada are synonymous. This touching commercial brought to you by KFC showcases the story of a new  immigrant family moving into a new home. Moving isn’t easy, but adapting to new environments, cultures, and sports is definitely one of the hardest things to do. The beginning of the commercial features the child looking at kids across the street playing hockey, and while he seemingly does not understand it-he wishes to participate and join in on Canada’s most popular sport. Eventually the kid becomes integrated with the sport, and the community as a result.  Touching.

 

Ministry of Transportation: #putdownthephone

D: One thing that I learned throughout studying advertising in college was that good ads simply make you think, while a great ad makes you feel. This is exactly what the Ministry of Transportation and john st. put together for the #putdownthephone campaign. The ad features a :15 second spot, as well as a more detailed :60 second spot that acts as a continuation. I would like for everyone reading this to take the 15 seconds to watch the video, because it is very impactful. There are consequences for driving while distracted, and this campaign does a great job in detailing what could happen in a split-second.

 

 

These are some of our favourite Canadian ads of the year that we wanted to share for Canada Day! If there are any that you truly loved and wanted to share, feel free to leave us a comment below. Also, be sure to check out last week’s weekly recap, like us on Facebook here.

Weekly Recap

Weekly Recap (June 18 – June 24)

June 24, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

Bentley uses NASA technology to take a 53-billion-pixel image

D: The luxury car brand took a seemingly normal photo of the Golden Gate Bridge for their site, encouraging users to zoom in. Once you zoom, you go from the once panoramic image of the bridge, all the way to the imprint of the Bentley logo on the seat of the new Bentley Mulsanne. Bentley used this image to show their “attention to detail”. The image uses 53 billion pixels which is 53,000 megapixels (the iPhone 6 takes 12 megapixel images). If printed out, a picture this big would be the same size as a football field, for comparison.

Panoramic image of the Golden State Bridge

Panoramic image of the Golden State Bridge

 

After zooming at 50%, you being to see the Bentley Mulsanne

After zooming at 50%, you being to see the Bentley Mulsanne

 

At 100% Zoom you hit the stitching on the passenger seat

At 100% Zoom you hit the stitching on the passenger seat

Instagram Reaches 500 Million Monthly Users

M: Instagram has easily become my favourite social media platform since I got it last year-and clearly I’m not the only one who thinks so. It’s been confirmed that Instagram has gained over 100 million users in the last 9 months alone to bring the total above 500 million! To scale, it has gained about 200 million users in the last year and a half. This is amongst the various changes made to the platform this year, including a new logo, change in interface, and general algorithm. Keep the selfies and food pics coming!Bottle With Popping Cork on Apple

 

Screen Shot 2016-06-24 at 1.53.05 PM

 

Independence Day Uses Google Maps to Simulate an Alien Invasion

D: Now I’m not usually one to go too crazy over film promotion, but this really caught my eye. My friend shared a website with me that is an interactive tool to promote the new Independence Day 2 movie that releases in theatres today (June 24)! The website prompts you to enter your address in the given field, and after doing so it will show a simulation of an alien invasion in your neighbourhood. Personally, I didn’t even know there was an Independence Day 2 movie coming out, so this was a great way to put it on people’s radar in an exciting way. Check out the site here.

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Screengrab of the Home Page

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Screengrab using the White House

2016 NBA Finals is the Most Watched Finals of the Century

GTY_Curry_James_jrl_160602_4x3_992

M: Back with the 2016 NBA finals. I can say that it was one of the best finals I’ve ever seen, but that has been solidified through the fact that according to Ad Week, it was one of the most watched games in NBA finals history SINCE the Michael Jordan era, surpassing the 30 million viewer mark. That’s huge. In this epic match up, it’s only appropriate that the man who was a part of this viewership spike, is also the same man who made a promise to bring the championship back to Cleveland: LeBron James. Just another comparison between him and MJ I guess…

Rhapsody Rebrands Itself as Napster

D: Rhapsody and Napster, two names you probably haven’t heard since grade school are making a comeback..sort of. In this world music streaming giants such as Spotify, Apple Music, and TIDAL, it looks as though Rhapsody wants a piece of the pie. The company recently announced that it will now take on the name of Napster, since they acquired Napster itself in 2011. The change of the name is clearly to appeal to those that once loved the platform..#Throwback. The question is, is it too late to be doing this? Check out a teaser of the change below.
Nap_Spin

 

Nike Salute’s the Cavaliers in “Worth the Wait”

M: This is the ad that I was waiting for. There’s no doubt that the NBA Finals was absolutely unreal, as mentioned earlier with the Finals hitting over 30 million viewers for the first time since the 90’s. In light of the celebration, Nike released a 60-second spot online that aired directly after the grand finale. The ad, “Worth the Wait” shows the deep emotion for new and longtime Cavs fans that finally get to witness their city winning the big championship. The ad features everything from a security guard watching the game while at work, a girl watching while riding the bus, and families watching together. Nike captures the nerves that the game brought to fans around the world (especially in Ohio) as it came right down to the final seconds. The Cleveland Cavaliers finally did it. Check it out below.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know! Check out our recap of last week’s best, and be sure to like us on Facebook here.

Weekly Recap

Weekly Recap (June 11 – June 17)

June 17, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

Microsoft Acquires LinkedIn

Earlier this week it was announced that Microsoft has acquired the professional network LinkedIn for a staggering $26.2 Billion. If you’re like me you had to read that number over, because it definitely doesn’t seem like LinkedIn is worth that much. Actually, with the deal being $196 per share, Microsoft is paying a 50% premium. They must have something truly special planned to integrate LinkedIn with their existing office platform. Let’s hope this erases the memory of  Microsoft buying Skype in 2011 for $8.5 Billion. Still waiting for that one to take off! Both Microsoft’s CEO and LinkedIn’s CEO discuss the deal in the video below, check it out.

 

Apple demo’s new features at WWDC

If you haven’t read my article about WWDC, I’ll give you sometime to do so and come back. Apple uses WWDC (Worldwide Developers Conference) every year to announce new changes to existing and completely new platforms/devices. Last year they announced Apple Music, and this year they announced 3x larger emoji’s. I’m sure you can tell what my feelings were towards this years event, but nonetheless a lot of new things will be touching Apple devices this fall. If you want to check out the full list of announcements, check out this article.

wwdc-large_trans++IbTDq2tM-BCxND-etb_WlK5aS0a8yGD2ZYerHXFmKFM

 

This Company Will Give You a Free Bike If You Turn into an Ad

A London company by the name of Buzzbike is giving people free bikes, in exchange for them essentially being a cycling billboard for brands. They are trying to create a buzz for the brands they work with, with bikes..hence the name. There are a few restrictions to be able to have this free bike. One of them being that the user must commit to cycling a minimum of 12 days a month, and park their bike on the street for maximum exposure. It is still in its early stages, but if it ever comes to Toronto, there will definitely be a MAD Mix one!

 

McDonald’s Brings the Peace with Anti-Violence Ad

It’s no secret that an event such as the Euro Cup inspires a lot of passion in people and pride. With this comes aggression in some cases, and things have been getting quite ugly between fans. The most recent example being the clash between England and Russian fans. McDonald’s France saw the opportunity to promote non-violence, and getting along with the other nations in the Euro Cup. The ads pair together two countries into one to show unity and “Come As You Are”. Check out a few examples below!

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Anti-Racism Campaign Hits Toronto

The Ontario Council of Agencies Serving Immigrants (OCASI) and the City of Toronto partnered together to create an anti-racism campaign. This campaign comes as a response and in the wake of the backlash that Syrian refugees are still facing, since arriving in December. As well as the number of crimes against the Muslim community, earlier in the year. The campaign is intended to shine light on the ignorance behind various stereotypes. Check out an example of a bus shelter ad below.

Gatorade Releases New Olympic Spot

If you didn’t already know, the Olympics are amongst us, and they are kind of a big deal. Gatorade enlisted Usain Bolt, Serena Williams, and Paul George in their new ad “Never Lose the Love”. The ad shows a younger version of each athlete pushing and motivating them to reach their true potential. Whether it’s Serena not wanting to get out of bed for practice, or Paul George needing the motivation to hit his last set when working out. It’s a great spot that shows what Gatorade is all about. Check it out below.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (June 4 – June 10)

June 10, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

David Ortiz Takes a Swing in JetBlue’s Farewell Ad

M: To all our baseball fans out there, its no news that super-star slugger David Ortiz of the Boston Red Sox is retiring this year. Sponsor JetBlue stars Ortiz in this commercial that showcases his talents in a different territory: kids birthday parties. The ad features Big Papi literally ruining some Pinatas with a baseball bat while the kids watch on and enjoy all the candy spilling out. Happy Retirement David Ortiz! Check out the video below.

 

Budweiser Sets to Launch Non-Alcoholic Beer in Canada First

D: Maybe you checked out our Weekly Recap two weeks ago where we spoke about Budweiser erntering the non-alcoholic beer market, or maybe you didn’t (won’t hold it against you). Anyway, it’s official, “America’s” beer will launch “Prohibition”, the non-alcoholic Budweiser in Canada first. “There’s a great opportunity for us to learn in Canada,” said Kyle Norrington, vice-president, marketing for Labatt (which markets the Budweiser beer brand in Canada). The campaign to promote the beer will be fully integrated, starting with an experiential component, and then being followed by print, TV, out-of-home as well as social and digital components. Stay tuned!

 

Cristiano Ronaldo and a Teenager Switch Places in a New Nike Ad

M: This ad is Nike doing what Nike does best-humor with pizazz and flash. The ad features global football (soccer) superstar Cristiano Ronaldo, but doesn’t stop at that. The nearly 6 minute commercial features a bunch of awesome cameos that I won’t spoil. The concept of the commercial is all about Ronaldo “switching” bodies with a 16 year old until he achieves greatness (much like Ronaldo has himself). Nike never disappoints. Check out the 6 minute video below.

 

Google Is Now the World’s Most Valuable Company

D: This just in, Apple has been dethroned! Millward Brown and WPP release a list of the 100 top global brands, and I’m pretty sure it comes to no surprise that Google is capable, and has topped the list this year. Google’s value is listed at $229 billion, while Apple is a mere BILLION short at just $228 billion (don’t you hate when that happens?). Google controls $60 Billion in ad spend in the U.S. alone, so it only makes sense.

google logo

MTV’s Elect This Campaign

M: Its no surprise that the upcoming US election seems to be quite the fandango. Will Trump *link trump article* be the next President? Will American feel the Bern (doubtful)? Even as Canadians, we’re living in a pivotal time, and MTV is getting involved. In their recent campaign titled Elect This, MTV is encouraging millennials to get out there and vote. Having a strong connection to youth culture, I think this campaign is a great way to get the younger generation out there to actually make a difference in this critical election.  MTV does a great job of connecting to young people to politics and issues that will affect them the most. Who knows? Youth voting could have a huge impact on the outcome later this year.

 

Snapchat Gets a Makeover

D: As you all probably know by now, Snapchat recently updated, adding a few changes and slightly new look. If you’re like most people, you probably never even noticed the “Discover” ads on Snapchat. Now, they’re made pretty hard to ignore with this new update. When users now open their app, instead of seeing a small Buzzfeed logo in the “Discover” section, they will see a much bigger image that shows a preview of content Buzzfeed and the other Discover Brands have to offer. Does this mean you are going to click them now? Probably not, but are you more inclined to? Absolutely.

 

snapchat discover

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (May 27th – June 3rd)

June 3, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

Shaq Goes Undercover for Lyft

M: Realistically, who wouldn’t love to get a Lyft from Shaq? Ride-sharing mobile app Lyft teams up with the big Artistotle to surprise riders in Atlanta. While he was disguised, I think it’s pretty obvious that riders knew right away that they were getting picked up by the ex-Laker superstar. Production company Alldayeveryday posted the sequence of videos on Youtube on Wednesday and already has over 1.6M views. Check it out below.

 

Instagram Announces More New Features

D: Instagram has been going through quite the amount of changes recently, and it’s pretty interesting to watch the once simply photo sharing platform turn into a whole other beast. Instagram anInstagram analyticsnounced that in the next few months they will be providing detailed analytics and promotional tools, that will aid businesses that use Instagram. As of now, essentially every account is the same, and that’s bound to change. Business profiles will be able to see further information than just how many likes, and comments their posts have received. Instagram starting to sound a little like Facebook now? Stay tuned.

 

 

Coors Light Uses 360 Degree Videos in a New Series of Ads

D: Virtual Reality..all the craze right now. Coors Light released a series of ads that put you in the outdoor sport action! From surfing, to Kayaking, to Mountain Biking, you can experience the thrill from home through the 360 degree videos on YouTube. The campaign lives off of providing an experience for the user, and it does a fantastic job tying it in with the brand in the end. After hitting a tough wave, there’s a cold beer waiting for you and your friends onshore. Check out one of the videos below:

 

Bud Light Partners with Ellen For New Spot Supporting Pride Month

M: First and foremost: Happy Pride month! In this ad, Budweiser teams up with talk-show superstar Ellen in a new ad in support of gay marriage. The ad features Seth Rogen and Amy Schumer, both of which who have been apart of the Bud Light Party campaign earlier this year. Starring two of the most relevant comedians, its hard not to see this advertisement do well-but having Ellen on board just takes it to another level. With over 60 million followers on Twitter, this is definitely a hit. Great cause, great celebrities, great marketing…what’s not to like? Check out the video below:

European Airline Seeking to Change the Way You Travel

D: In interesting tech news, we have the EasyJet #SneakAirs. If you’ve ever arrived in a new country, and got lost (everyone), this product is for you. European airline EasyJet is currently developing shoes that help you arrive to a chosen destination in a new city. Simply by buzzing twice for a wrong turn, buzzing on the left foot to turn left, the right foot to turn right and so on. The trainers work in connection with Google Maps. This is definitely a product to continue watching, and we will post any updates we find. Check out a video of the shoes below:

 

Snapchat Passes Twitter in Daily Users

M: Remember my article on how Twitter was getting phased out?Well maybe I was onto something. Snapchat has reportedly surpassed Twitter daily users reaching over 150 million. In an age of instant media transferring, I could see this coming. With all of the changes that Snapchat *link “how snapchat snapped back”* has gone through within the last year mixed with the combination of mobile application usage, its not hard to believe that Snapchat has become one of the largest social media platforms.

Screen Shot 2016-06-03 at 4.42.02 PM

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (May 21st – May 27th)

May 27, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

Budweiser’s Venture Into the Non-Alcoholic Beer Market

M: Canadians will now be presented with the opportunity to try Budweiser’s “Prohibition Brew”-a non-alcoholic beer that the king of beers has developed. While I personally would probably never buy this product, I just wanted to look over the actual budweisermarketing of this and focus more on the packaging and name. I’m not a drinker of non-alcoholic beer, but the packaging and ideas behind it are pretty cool. The can resembles their classic Budweiser design on it, but all in black with the words Prohibition Beer right on it. The all black design boasts restriction, or a black out of all of the alcohol that’s typically found in Bud beer. Referring to the North American prohibition periods in the early 20th century, Budweiser has adapted this idea of no alcohol permitted into their packaging design. I think if there’s any way to market non-alcoholic beer, this would be it.

McDonald’s Celebrates National Hamburger Day with Facebook Live Video

D: Earlier this week, in light of National Hamburger Day (now you know it exists), McDonald’s hosted an art show, via Facebook Live Video. This is the first time the brand has used the relatively new software, and was able to reach close to 900,000 viewers in 40 minutes. The whole purpose of the video was to provide something fun for the viewers, and needless to say they didn’t disappoint. Viewers were treated to watching three paintings being done before their eyes. Check out “The Beefy Gastronaut”, my personal favourite, pictured below. I highly doubt this is the last time that we’ll see McDonald’s, or other big brands begin to use Facebook Live Video. It’s a fantastic way to reach your audience direct, and in the moment.

beefygastronaut-01-2016

The Beefy Gastronaut

Chinese Detergent Brand Causes Ruckus with Racist Ad

M: Ahh racism. This classic comes from Chinese detergent brand titled “Qiaobi”. This commercial depicts a woman, her black boyfriend, and a washing machine. Uh Oh. The commercial shows the woman putting her black boyfriend into said washing machine for a spin cycle. What happens next? The black guy comes out into a “clean” Chinese man, implying that black people are dirty or unclean. Obviously this has caused a bit of a ruckus. Representatives from Ad Age, the company who reported on this commercial, reached out to a representative from Qiaobi, but they declined to speak on the subject. Ads like these make me seriously wonder how the screening process for commercials really goes down. Check out the video below.

“Sign Their Yearbook”- A Campaign Surrounding Gun Violence

D: I can’t say enough great things about this campaign. New Yorkers Against Gun Violence put together a campaign titled “Sign Their Yearbook”. It puts focus on the 30,000 young Americans that died before graduating highschool in just the last 15 years alone. The online “yearbook” went live on Wednesday, and acts as a platform and petition for people to sign in hopes to further improve gun laws. In 30 days, the online yearbook will be printed and sent to the U.S. senate, in hopes of tightening gun laws. Check out the emotional video below.

 

X-Men Takes Over Snapchat

xmen snapM: On Monday, to promote the new X-Men Apocalypse movie that’s supposed to debut today in Canada, they did an entire snapchat takeover. What does this mean? We’re all familiar with the ever-so-popular snapchat filters by now. Well on Monday, Snapchat replaced all of the filters that we know and love (shout outs to the dog one) with X-Men themed filters. Users could take to the likes of popular X-Men like Storm, or Cyclops for the day and play around with them. This is pretty cool, you could be a superhero for a day.  I’ve seen themed filters before, but I’ve never seen an entire take over before. The downside is that people who aren’t as involved with X-Men or super hero movies had some backlash about it-even if it was only for a day. #BringBackTheDog

Johnsonville Employees Dream Up Ads for the Company

D: Drogba5 NY, the advertising agency enlisted employees of Johnsonville to create their dream ads. Best part, is these ads actually got released. “Made the Johnson Way” takes on a whole new meaning, as the ads are actually created by the employees. One of my favourites is from Jeff, a Johnsonville employee of 20 years, that simply wanted to include talking animals in his 60 second spot, and that sparked the growth of “Jeff and his Forest Friends” (below). Johnsonville is getting lots of media attention over the creative direction they took to get their message out there. I’ll be the first to admit, I had no idea what Johnsonville was before all of this. I’m more of a Schneider’s guy.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

 

Weekly Recap

Weekly Recap (May 14th – May 20th)

May 20, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

The First NBA Jersey to Feature a Sponsored Ad is Released

On April 15th, the NBA Board of Governors ruled in favour of ad placement on NBA jerseys. It was only a matter of time until each jersey and its associated brand would be released. Earlier this week, the Philadelphia 76ers announced that they would partner with StubHub, a website that connects ticket buyers and sellers, and they released images of the jerseys in all the different colourways. Even with the 76ers having a record of 10-72 (the worst in the NBA this season), clearly StubHub still found the partnership to be a great opportunity.

“Their current spot in the standings is largely irrelevant to us because we’re in this for the long term,” Scott Cutler, StubHub’s CEO said.

IKEA Sets Up Shop Downtown Toronto

IKEA-pop-up-21In partnership with ad agency Leo Burnett, IKEA launched their new “It Starts with Food” campaign, with a pop-up shop Downtown Toronto. The shop challenges consumers to #StartFooding and make every meal their own. The first room is dessert inspired, with a graphic on the wall that states “Start with dessert, because life’s too short”. Having actually been to this pop-up shop, I have to say that I was pretty impressed with how it was all put together. Each room serves it’s own purpose, and free food is always a plus. The only negative thing I could say was that for a campaign centred around food, there wasn’t nearly enough of it!

 

Ky-Rispy Kreme

As you can probably tell, we love basketball…and shoes as well. This ad features Cleveland Cavaliers all-star point guard Kyrie Irving promoting his new set of Nike kicks whilst also crushing some Krispy Kreme donuts. What we love about this ad is its hilarious word-play, and it does a great job of promoting the shoes, but without actually really mentioning them at all. As a part of this entire campaign, limited quantities of the  Ky-Rispy Kreme’s (see what we mean about wordplay) are being distributed in select cities in the U.S in a Krispy Kreme donut truck. In the end, it’s definitely a unique way to approaching the sneaker-head market and I doubt they’d have a hard time selling-because they do look sweet.

Raptors Rolling in Ratings

Living in Toronto, its impossible not to talk about the incredible playoff run the Raptors are having. While the Raptors haven’t always been the most popular team (being the only pro-ball team North of the border), this year is a year to break records. In fact, the Raptors were able to gain an approximate 1.5 million viewers during their winner-take-all series against the Miami Heat earlier this week. Why is this significant? It was the most watched program on Canadian Television, let alone the most watched basketball game on Bell Media’s specialty channel. Will they continue to break Canadian TV records? I guess we’ll have to see if they can keep up with Lebron James and the Cleveland Cavaliers long enough to find out.

usa-today-9110145.0

 

Picture Perfect

Brazilian agency AlmapBBDO and Getty Images team up for one of the most visually unique advertisements we’ve seen yet. As a part of their “Endless Possibilities” campaign, Getty Images has created a way to put four images of four different people’s faces, and combine them to create a facial  image of famous icons around the world. Some of the big names that have been created in this campaign so far are Pope Francis, The Dali Lama, or even Prince Charles.  The technology, detail, and innovation that has gone into this advertisement is absolutely stunning. Check out the video below to see how they’ve put together some of the most iconic faces of our time.

The Salvation Army Uses An Open House To Communicate Their Message

If you want to feel something today, this one is for you. It’s very hard to get people to actually care about poverty enough to donate. However, The Salvation Army and Grey Canada used an “open house”, both online and a physical space where you could explore the home that represents that of a family living in poverty. The goal of the campaign is to change the perception that people have of those living in these conditions. From the outside it looks just like a regular house, and this shows that you may not be able to directly tell what someone may be going through. Check out the home digitally here. The campaign was also supported with a video that shows footage of unsuspecting people checking out the open house for themselves.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (April 30th – May 6th)

May 6, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

Saturday 

Microsoft released “The Edge”, and the U2 Comparisons Begin

If you’re one of the 3 loyal Internet Explorer users in 2016, you’ll be happy to hear that Microsoft has announced the name of their new browser, “Microsoft Edge”. Rumours of it’s release came last month, which went with the name “Project Spartan” at the time. Last week, at the Microsoft Build Conference, they announced “Microsoft Edge” to the public, and in typical public fashion, people took this opportunity to make funny comparisons to the new name with the guitarist for U2, also named “The Edge”. Sounds kind of ridiculous doesn’t it? Check out some of the tweets below, and just know that this is why we can’t have nice things.

 

Sunday

Apple Releases a New Ad Celebrating Mother’s Day

Seems like we have Apple in the mix (get it?) every week, but how could you not? On Sunday, they released a 30-second spot in support of the upcoming Mother’s Day. It’s a fun and cute way to not only provide a Mother’s Day spot, but display the clarity of the iPhone camera, in case we weren’t already aware. The spot features shots of mothers and their children all around the world, all shot from iPhone’s. Now don’t you want to just call your mom on your iPhone and tell her you love her right now? Check out the 30-second spot below, and keep tissues handy.

 

Monday

A NY Agency Uses Billboard Ads to Celebrate Mothers Day

mother-mothers-day-hed-a-2016Mother New York, a creative agency has launched an outdoor campaign around New York this week that reminds the public of the special day, in a quite funny way. “I didn’t go nine months without Chardonnay for you to hate your job. Love, Mother” appears on one of the billboards with an image of a mother, and this theme carries through for the other spots. Another sign appears in front of a pile of garbage bags with the tagline, “Don’t expect me to pick this up. Love, Mother”. It’s one of those heartwarming while still funny campaigns that will cause busy New Yorkers to just take a moment. Whether people know who the agency Mother is or not after this, this is something that they felt was right.

 

Tuesday

Sprint Gets Creative in Making a “Don’t Text and Drive Sculpture”

This past April was Distracted Driving Awareness Month, and in support of that, Sprint created a powerful sculpture using a wrecked car in Miami, Florida. “The Last Emoji” uses the parts from the wrecked car, and shapes it into an emoji with its tongue out, which fits the title perfectly, and is well executed. This could very well be someones last message before ultimately crashing their car, and is why the issues such as distracted driving need to be addressed. Currently, Florida does not list texting and driving as a primary offence, and this opportunity was used to make commuters aware. Floridians are encouraged to post a selfie with the emoji and post on social media, using the hashtag #SprintDriveSafe. Check out a picture of the sculpture below.

the-last-emoji-hed-2016

 

Wednesday

Hilary Clinton Releases Ad Against Donald Trump

Oh American politics…one of our best sources for entertainment (sad isn’t it?). With the election coming up in the fall, Democrat hopeful Hillary Clinton is doing her best to make sure American’s don’t vote for our favourite Republican opposition: Donald Trump. Her latest campaign advertisement features clips of republican party candidates blasting Donald Trump. This video cleverly captures uses members of the republican party’s own statements against themselves, which doesn’t help their case to win this election. Hillary Clinton is no saint herself, but this was a great way to expose the problems that the republicans are facing going into the election. Anything to get to the top right?

 

Thursday

Snapchat Partners with Taco Bell for Cinco De Mayo

Daaaammmnnn Snapchat. Back at again with the filters. On Thursday, Taco Bell and snapchat teamed up together to add a “taco” filter because of Cinco de Mayo. The filter literally turns your head into a taco whilst pouring hot sauce over you. Great effort by Taco Bell as the snapchat filters have seen immense success since their emergence, but I don’t know about this one. While yes, it is an excellent way to gain brand exposure, this doesn’t seem like something that will necessarily stick within the consumers mind. Good for a laugh, but that’s about it for me.

snapchat taco

 

Friday

Intel Uses Drones to Light Up the Sky

See? Drones aren’t always bad. As a result of the Federal Aviation Administration’s loosening of aviation laws regarding drones, Intel thought of a cool way to take advantage of that. This advertisement features over 100 drones controlled by a single operator displaying an incredible light show in the Palm Springs desert. In our opinion, this was a cool way to show the lighter side of drones, and their ultimate capabilities for entertainment and innovation. This could be a breach into an entirely new entertainment channel in years to come.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (April 24th – April 30th)

April 29, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

Monday 

Drake opens up a VIEWS Pop Up Shop in Toronto

D: Over the last two weeks, Drake has been opening up Pop-Up shops around the U.S. in promotion for his fourth studio album, VIEWS. All it takes is a simple tweet from the Toronto rapper, turned Icon to bring 1000 people to a location within the hour. It was only fitting that the last location would be in Drake’s hometown, and he let out a tweet on Monday, April 25th at 5pm for the opening of the pop up shop at 6pm. Now, I definitely considered checking it out, but due to the fact that there was hundreds of people lined up within minutes, I wasn’t liking my chances. Check out the tweet below:

 

Tuesday

The Toronto Silent Film Festival Creates an Escape Room out of Instagram

D: You have to love when a brand exposes a medium in an innovative way. This is exactly what was done with the Toronto Silent Film Festival. The @tsff2016 Instagram account uses the platform to challenge people to solve a mystery using just the account. Every time you click a video, it will open as a first-video clip that appears as if you are searching for a clue. Users have to continually do so until they find the necessary clues to escape the room. Check out the short video below, it gives you all the details of the innovative campaign.

 

Wednesday 

National Geographic’s Face Swap Campaign

M: This is a good example of a good idea in which the message just completely got lost. This print campaign developed by Y&R Sao Paulo was titled “Swap Prejudice for Knowledge”, in which the premise was to encourage empathy, equality, and fighting intolerance. The campaign features several images of a diverse group of individuals who have their faces swapped with each other. While the idea was kind of interesting, snapchat can expect the same sort of backlash received by the “Bob Marley 420” snapchat filter.

national geographic

 

Thursday 

Reebok introduces a new short film

M: Reebok introduced a minute-long film titled 25,915 Days as a part of their Be More Human platform. The film introduces a woman as the main character and shows her progress…but in reverse. The film shows the woman’s participation in a Spartan Race down until her birth. One of the things that I really liked about it was that it was a great way to tell a story. Brands are constantly looking for new ways to market themselves, and storytelling ads add an entirely different dimension of emotion in advertisements. Reebok did a good job on this one.

 

Friday

Speed Rapper

M: This one was my favourite of the week. Developed by SuperHeroes New York, this sequence of videos are titled Low Battery vs Speed Rapper. The concept revolves around speed rapper Mac Lethal in a supermarkets picking out items for dinner. The catch is that his phone is about to die and he’s trying to figure out what to pick up from the person on the other line. He does this by speed rapping in order to finish he conversation before his phone dies. This seems like it would be a lot of fun to shoot, so props to SuperHeroes for this one.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Make sure to check us out on Facebook for post updates.

Weekly Recap

Weekly Recap (April 18th – April 22nd)

April 22, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Monday

Apple Music release “Taylor Mic Drop”, a new 60-second spot featuring Taylor Swift

Taylor Swift is back at it again with another funny and quirky spot for Apple Music. In case you missed it the last time, we wrote a Weekly Recap article with the ad featured, check it out here. This time Taylor is singing along to “The Middle” by Jimmy Eat World, and will likely bring the song back on the billboard charts, which is exactly what happened when she sang Drake and Future’s “Jumpman”. Taylor Swift just has this great appeal that resonates with consumers. She’s just being herself, lip singing in front of a mirror as we all like to do (whether we admit it or not), with the tagline “Every Song for Every Moment. Apple Music.” Check out the video below.

 

Tuesday

AirBnB debuts their largest campaign to date, “Don’t Go There. Live There.”airbnb-print-2

AirBnB released a 60-second spot on YouTube for the launch of their new campaign, where they essentially ask consumers “Why Vacation Somewhere When You Can Live There?” AirBnB provides residential accommodations in 34,000 cities and 191 countries. The new spot is great because it shows the amount of opportunities that the service provides, and where you could end up all around the world. They also released a series of print ads with the tagline “Live There, Even If It’s Just for a Night”.

 

 

 

 

Wednesday
bob marley snapchat

Snapchat Under Fire

Snapchat was lit on Wednesday, but for the wrong ways. The “Bob Marley” snapchat filter was kind of funny, but also kind of racist. Users of the quick photo-sharing mobile app pointed were able to add a filter that transformed their face into Bob Marley, which features dreadlocks, the beanie, and a skin tone alteration. This caused a huge controversy. People said that it was a form of digital blackface, which obviously is a huge issue. While it was mainly used to promote and respect his music and lifestyle, it backfired heavily.

 

 

 

Thursday

Oberto Teams up with NFL stars Rob Gronkowski and Richard Sherman

Here’s a nice co-branding effort by Oberto, a beef jerkey manufacturing company. The video titled is literally titled “Rob Gronkowski and Richard Sherman talk about stuff while eating beef jerky in branded web series”. What more do you need to click this video? This campaign that Oberto is all about trying to change the perception of turning jerky from a snack food, into a protein snack. What better way to advertise this than through two of the most dominant players in the NFL? Oh, and they are wearing snuggies.

 

Friday

Brands paying tribute to Prince.

It’s no surprise that the world lost one of the most iconic musicians in the last 50 years on Thursday. Several prominent brands have hopped on this opportunity to pay their respects to the purple rain superstar. This presents a bit of an issue with ethics in our opinion. While yes, it is a way for brands to ultimately pay their respects and make them seem legitimately concerned but its also a way for them to hop on a bandwagon of free promotional efforts as a result of a trending topic. Brands like Hamburger Helper and Cheerios had a few posts deleted because of their over attachement of their brand versus actually presenting themselves as being legitimately concerned. Are these brands wrong? Are there ways to pay respects ethically? Or does it come off too much as a way to promote your brand? I guess Cheerios and Hamburger Helper are good examples of brands who have failed to do so.

cheerios prince

hamburger-helper-prince-2016

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (April 3th-April 9th)

April 8, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Sunday

Apple Launches New Campaign Starring an Austic Teenager Named Dillan

“Dillan’s Voice” a new campaign from Apple that follow a 16 year old non-verbal autistic child, that was launched over the weekend just in time for World Autism Day. The series of videos demonstrates a short glimpse into the life of Dillan and the struggles he faces communicating with his loved ones. The Apple iPad is Dillan’s way of letting you know how he feels. On it, he writes the following that is used as a voiceover:

All my life I wanted so badly to connect with people But they couldn’t understand because I had no way to communicate.

I get to experience the world in a very unique way. I could see the wind, hear the flowers. I can see incredible emotions flowing from those I love.

So many people can’t understand that I have a mind. All they can see is a person who is not in control. But now you can hear me. The iPad helps me to see not only my words but to hold onto my thoughts.

Having a voice has changed everything in my life. No more isolation. I can finally speak with the people that love me. I can say what I think and let them know I love them too.

Monday

Coca-Cola Remasters Iconic Hilltop Ad from 1971

If you love advertising and you haven’t seen the famous “Hilltop” ad, I don’t know what to tell you. It used Coca Cola to bring the world together for a brief moment. It didn’t matter what race you were, or gender. A bottle of coke was something that everyone could share and enjoy. Am I reaching a bit? Maybe, but nonetheless the “Hilltop” ad from 1971 is seen by many in the industry as iconic. Coca Cola released the remastered version of the ad Monday afternoon. Check it out below.

Tuesday

Gap Has Apologized for This GapKids Ad, but Did It Need To?

What is wrong with this picture? This one is tricky. This ad from GapKids blew up on Twitter that had claims of what is deemed passive racism from some viewers. What caused so much controversy is that the black girl was viewed as less superior because she was under the white girl. Some viewers saw that as the black girl being used as an arm rest for the white girl. While this has been a concern for some, was it appropriate for the Gap to apologize for the act?

gapkids-hed-2016

Tuesday

Taylor Swift Boosts Drake’s Sales in new Apple Music Ad

Last week on April Fool’s day, Apple Music released a 60-second hilarious ad on Instagram and Facebook. The 60-second spot features Taylor Swift listening to Drake and Future’s “Jumpman”, while running on a treadmill that she evidently falls off of. Picture that in your head and tell me that doesn’t already sound funny. Great thing about the ad is it shot up Drake’s iTune sales by 431% globally. Maybe it’s the fact that Taylor has 72.6 million followers on Instagram, maybe the song is just that good. You be the judge, and check out the ad below.

 

Wednesday

Domino’s Debuts Zero-Click Ordering in Latest Effort to Make Your Life Ridiculously Easy

Ridiculously Dangerous? Or Ridiculously convenient? Why not both? This week, the ever so popular Domino’s Pizza released their zero-click app. Basically how it works is that you download the app and link it to a specific Domino’s Pizza location where you have a pre-determined order saved. Once you open the app…boom, your order is in place. This poses a dangerous opportunity for someone to accidentally open the app and the next thing you know there is a delivery man at your door offering you a pizza you didn’t even know you ordered. However, Domino’s gives you a 10 second countdown in case you accidentally open it. If this isn’t the definition of selling convenience, I don’t know what is. Could this be the future of pizza delivery services? Time will tell.

Thursday

Uber Launches UberPitch, a Service That Connects Entrepreneurs with Investors for the First Time in Toronto.

The new Uber extension UberPitch arrived in Toronto on April 7th. The service allows entrepreneurs to share a free 15-minute Uber ride with one of Canada’s top investors. The ride will provide opportunities for entrepreneurs to get their big ideas out there in front of people that can take them to the next step. Dakarai wrote an article about UberPitch on Tuesday, that you can check out here.

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Friday

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He’s Revered

It’s no surprise that Kobe Bryant is a god amongst men in the Basketball community. Something that some may not know about the Los Angeles Laker’s superstar is that combined with Nike, he’s made a huge effort to reach out to Chinese fans over the past decade. With Kobe’s last few games coming up, Nike and Wieden + Kennedy Shanghai have created a heartfelt one minute tribute commercial titled: “Don’t Love Me. Hate Me.” The commercial features a provocative style (it’s Kobe, how could you not?), with a philosophy surrounding pushing yourself towards reaching super star status. It’s going to be an emotional period in the NBA when Kobe leaves and this commercial definitely captured what he’s all about. Check it out below:

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Weekly Recap

Weekly Recap (February 28th-March 4th)

March 5, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Sunday

oscars-2016-nominations-snubs-discussion

The 88th Annual Academy Awards

#OscarsSoWhite was the butt of the joke throughout the Oscars Sunday night. With all the controversy surrounding the Oscars, you would think that the viewers would increase, right? Wrong. Viewership decreased by 8 percent compared to the previous year. 34.4 million viewers tuned in, and the average cost for commercials ran at $2M.

It will be interesting to see what sort of changes the Oscars decides to make for next year. Even with #OscarsSoWhite taking over social media, the Academy Awards still hit its lowest reach amongst 18-49 year olds in 20 years. Needless to say, I caught the re-run online. Congrats, Leo.

Sunday

The business oriented social network giant LinkedIn released it’s first tv spot during Sunday night’s Academy Awards. The commercial runs with the idea of being prepared for jobs you didn’t know were available. We can’t all be qualified to be astronauts, but the ad does a great job proving a point. Check it out below!

Tuesday

Reebok does experiential marketing correctly with their digital ad that unlocks a free pair of sneakers if you run past it fast enough in Stockholm, Sweden. Just reading that sentence, you begin to create a visual of people looking strange in public sprinting past a digital board outside. This ad creates public interest and creates an interaction with the brand by challenging the public, at this point what more could you ask for? Check out a video of the stunt below

Wednesday

Apple finally joined Twitter (Not counting Apple Music)! In a world where not having a company Twitter account in 2016 seems insane, Apple was obviously able to pull it off. They recently started their Twitter account @AppleSupport which does just that, providing customer support and tips/tracks for Apple products. With just under 140k followers in under two days, it goes without saying that Apple will have no issue when it comes to a presence on Twitter. It will be interesting to see what Apple chooses to do with this new and direct voice in the future.

Thursday

A pizzeria in the U.K. used runners to deliver pizza. Great headline off the bat, now let me explain. Sodo, a U.K. pizzeria teamed up with a local running club to bring Pizzas to homes with nothing but their two feet. Customers could track their delivery runners through a live Periscope stream and even communicate messages. As a result of this one-day campaign, Sodo sold out of pizzas in just three hours, with the proceeds going to “Run Dsodo-runner-hed-2016em Crew”, a local running charity

A great one-day campaign like this would be enough for me to suddenly want to order a pizza I didn’t need, and I don’t usually cave in that easy. Do you think this is something that could work in North America with a larger pizza brand, or not? Check out a video of the stunt here.

 

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!