This past Saturday was the night everyone was waiting for, the one everyone wanted to talk about, the one people are still talking about. It was a night that had excitement, passion, a true underdog and an undefeated champion. What more can someone ask for in the world of sports? Lets just get right to it, the Mayweather Vs. McGregor was a surprisingly good fight for what it was. An past his prime undefeated at 49-0 Flyod Mayweather and a controversial, passionate and foolish enough MMA fighter Conor McGregor . The fight itself wasn’t a complete disappointment and had some rather competitive rounds but ultimately an excuse of a boxing match. Sure, take a look at the stats you’ll notice that McGregor landed more punches than several of Mayweather’s past opponents who were professional boxers were able too, but does that justify it as a good fight, was it a fair fight? Maybe, ultimately the fight was decent at best, it had entertainment value and it became the talk of the town.
Let’s take a step back and talk about what the best part of Mayweather Vs. McGregor really was. The fight was okay, but it was the hype, the worldwide promotional tour, the consistent haggling towards one another, it was what made everyone want to watch the fight. Why else would someone want to watch a UFC fighter fight a boxer? Did people really think that Mayweather would sacrifice losing his chance to be the first fighter ever to be 50-0 as professional boxer? McGregor had nothing to lose, it’s not his sport, he gave it his all, gained some respect in the boxing world and will now be able to demaned even more money in the UFC, Conor’s true playground. This was a calculated move for both fighters, for one it represented leaving as the greatest, for the other the money, exposure and their future because both won a lot more than the millions to hundreds of millions that they took home after the fight.
In the last year, great events have been promoted preaching the best of the best, similar to the Mayweather Vs. McGregor fight. The market is open and hungry for these events. Events that represent once in a lifetime opportunities, out of this world experiences because people are afraid of missing out on events that everyone attends or talk about, just like the fight was for many and event that could not be missed.
This was the Festival of all festivals, supposedly taking the best things, the best artist, models, celebrities and putting them all on an island to experience the best two weekends of you life. The festival was a complete failure and absolute mess to go along with all the lawsuits and wire fraud it wasn’t successful but before the failure and the wire fraud charges to their founder. It was one of the most talked about events, using influencers like Bella Hadid, Kendall Jenner, Victoria Secret Models, Kanye West and many others portraying this experience like no other. Nothing needed to really be said the power of the influencer speaks for its self in our ever connected world. The Fyre Festival was a bust but hype was real.
Phelps Vs Shark
Shark Week is a thing and very popular thing at that. So when Michael Phelps arguably the greatest Olympian of all-time with 28 medals (23 Gold, 3 Silver, 2 Bronze) was announced that he was going to race a Shark to see who was faster. People were excited and why wouldn’t you be, seeing Michael race a Shark sounds like the coolest thing ever. But like Fyre, it was a let down, the race happened but to a CGI Shark that actually beat Michael. The thing is Michael Phelps is an individual who people like to watch succeed and achieve. On the other hand watching him race a CGI Shark sucked, really sucked. The hype was there, the idea was fantastic, people were excited, they were hyped and well they got let down. You be the judge, watch the video.
The phrase “We are connected now more than ever” is one that is mentioned quite often and although sounds cliche is very true. We are always on our phone, looking at Snapchat, Instagram, Facebook, Youtube, and the list can go on and on. We are in constant need of media and within that a source of entertainment whether funny cat videos or Mayweather Vs. McGregor. People also want to connect and be a part of an experience which is why events like Fyre and Phelps Vs Shark were so disappointing even though the hype was there and the hype was real. The various types of Entertainment that people consume has grown from traditional options into some of the wackiest and craziest things you could probably imagine. The Mayweather Vs. McGregor fight continued to demonstrate that the entertainment value does not have to be the greatest in order to generate hundreds of millions of dollars world wide. All you need is energetic, exciting, vocal, confident and popular influencers to bring the hype, the end product can be lackluster and people will still watch.
Bledar is currently in his last semester at Humber College for Advertising and Marketing Communications. He loves all food and has the ability to cook but cannot figure out how to make something twice. Bledar has brief experience through volunteering for 2016’s CAMP conference and Awards show, and he is very excited to bring his journey in the advertising and marketing world. Bledar is just waiting for the opportunity to go to a championship parade in Toronto.