I couldn’t not talk about one of the biggest trends/fads/whatever you want to call it that seems to be taking over 2017. Fidget Spinners. Kids, teens, adults and more are going crazy over what seems to be the most ridiculous gadget ever. One day it seemed like out of no where we were seeing memes galore on Fidget Spinners, so what makes this one of the trendiest topics of the year? It’s almost impossible to understand trends amongst kids. Advertising to children is very complex so without any sort of official advertising behind these things, it’s nearly impossible to see how these are selling so well. Nearly every store I’ve seen that carries them are all out of stock. The catch is, it’s impossible to pinpoint exactly where these took off. Memes? That one kid on the playground that was always the trendsetter with new gadgets or toys? It’s tough to tell, but I’d like to try and explain why these are popular, how they came to be, and if they are here to stay.
So what’s the point of these things? The “purpose” of Fidget Spinners is to help aid anxious, or overly energetic kids by allowing them to fiddle with something with their fingers while they are idle. To me, this is nothing but a great idea and I don’t get how they can be taken as a bad thing. Sure they kind of look annoying, but who cares? As long as kids are having fun and not getting distracted, I don’t really see why they are a bad thing.
As an adult (ish), I have to be honest I don’t really get the point. It’s simply just a few pieces of metal and plastic that spins around your fingers. Why is that so cool? Why is this even a thing? Well I’m sure that our parents 15-20 years ago were saying the same thing about Pokemon Cards, or pogs, or even marbles. Pokemon Cards were maaaasive on the playground back in the day, but really what was the point? Or how about Beyblades? Those were just another playground fad that took over playground back in the day when I was in middle school. So is there an official way to determine why these are super popular: not really. Fidget Spinners are simply just another playground fad that’s sweeping North America, but they may have better credibility than just some pieces of tradeable cardboard in regards to their benefits to kids who can’t seem to sit still.
The point I’m trying to make here is that as insane as these things are taking over, they aren’t here to stay-just like any other playground toy. However as someone who grew up with Pokemon cards, Beyblades, Yu-gi-oh cards, etc, it’s nice to know that the classic playground trends never go away no matter how old you get.
Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.