Malick Ba

The MAD Mix: A Platform for Success

January 31, 2017

If you follow this platform, you’ve probably seen Dak and I talk about looking for people in regards to getting involved somehow or writing for us. Well, this article is going to be dedicated towards just that. As a previous student of an advertising and marketing program, I learned a lot of things. But something that I found was a lack of opportunity for me to get my name out there. Yes there are networking events that I could’ve attended, or places I could’ve volunteered at, but none of those options really gave me the opportunity to showcase my skills on paper. When we started this platform, I realized that getting my ideas out there and showcasing my skills online wasn’t as inaccessible as I thought. That being said, we boast about being the voice of youth marketers. So rather than me telling you why you should write for The MAD Mix, why don’t you hear from the voices of actual youth marketers about getting involved with the platform.

Guest Writer Brandon Sardelis


Internal or external, online or face-to-face. One of the most important aspects of this industry is communication. The way you present yourself from a communication standpoint can ultimately be a make-or-break a relationship in this industry. Critical thinking, logic, and writing are all skills that this platform can highlight in a professional environment. I asked guest writer Brandon Sardelis about how his experiences have enhanced his professional outlook:

“The Mad Mix gave me an opportunity to professionally show my support for an up coming app, Smokeshow, and create some well needed hype for it’s release date. Ultimately, it gave me a creative outlet to freely express my opinions on today’s dynamic marketing world.” Sardelis explains.



Showcase Yourself

Did you know that writing for The MAD Mix is something that you can put on your resume? Agencies and marketing firms are always looking for students and young marketers who have relevant experience And by writing, I’m not talking about a 5000 word essay. What I mean is that people are always looking to hire someone who has creativity, critical thinking skills, and passion towards this industry. Check out what two-time guest writer Jocelyn Tran had to say about her experiences working with The MAD Mix:

Guest Writer Jocelyn Tran

“As a last year Advertising student who is seeking an internship opportunity, I can’t stress enough how crucial it is to set your first footstep into the industry by volunteering at events, going to social networking nights and building your own brand, physically and virtually. Last year, I had a great chance to write a few articles for The MAD Mix, a great platform for young marketers and young advertisers who are passionate about the industry and what is happening in the advertising world. The experience was wonderful, I got to apply my writing skills, analytics and research skills to put together an articles. Engaging with people in the industry and setting your own stones to build your career is what you will gain from working or writing for The MAD Mix. It’s your turn to get out there and be presence!”



Guest Writer Matthew Nafe

It Gives You A Voice:

It’s our slogan, and our passion to be able to provide a platform that allows young people (like Dak and I!) to get their thoughts and opinions about advertising & marketing from all across the country. Just ask two-time guest writer and Ottawa native Matthew Nafe.

“Writing for The MAD Mix is such an exciting experience. Being a student wanting to break into the marketing world, the platform makes it accessible and easy for you to make your opinions heard. Writing about current issues in popular culture in a professional marketing setting puts The MAD mix in a class of its own.”

So there you have it. Experiences from not only myself, but other driven young professionals bound for success in the field. Starting from a passion, to an idea, to an award winning platform, The MAD Mix continues to allow for youth marketers to showcase their professional skills in more than one way. Simply put, we are just a canvas. What picture do you want to paint?


Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

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