By the looks of the featured image, I’m sure you have a rough idea of what this article is going to be about. Last week, Instagram unveiled their new logo and updated app design to the public, with immediate changes. It’s always an interesting feeling witnessing change. Going from using the app one minute and closing it, to opening it 5 minutes later, and being greeted with a completely new look and feel. Because we are in 2016 and everyone is a “savage” online, Twitter users had quite some fun ripping Instagram and its new changes apart. The memes began almost immediately after the new logo was released, and there was this feeling as if everyone was laughing at Instagram, while re-posting the memes on…you guessed it, Instagram. Let’s just hope that whoever the designer is, they have thick skin.
How the new Instagram icon was made. pic.twitter.com/GnivZv81pW
— Oliur (@UltraLinx) May 11, 2016
How I feel when I look at the new Instagram logo pic.twitter.com/CDNpAGsBVv
— Austin Swift (@austinswift7) May 16, 2016
super impressed with all the time & hard work that went into redesigning the Instagram logo pic.twitter.com/ccLXoiBA2i
— Female Pains (@FemalePains) May 12, 2016
Well, you get the point. Not only were people making fun of the logo, but actual designers were taking a crack at creating an alternative. (Pictured Right)
I feel like you came here to at least hear my opinion on the logo, and as a huge Instagram user, I like it. It’s simple, clean, and progressive. What I also understand, and know that the team at Instagram is fully aware of is the fact that you should play for the long-term. What will people be saying 5 years from now (assuming Instagram is still around)? Will they still be complaining about the logo and how much they liked the old layout? Let me answer that with another question: Do you still complain about Facebook switching to the “timeline” in 2012, and getting rid of the “wall”? Initial reactions don’t mean much nowadays, and that’s just the simple truth. It is almost standard to hate something new or slightly different, especially on the Internet. It doesn’t matter what people say after day one. Yes, we all want positive reactions, but wouldn’t you rather people love your new idea, hair style, or even logo during week 2, rather than only liking it initially?
This is important for brands to grasp. You need to understand that the public doesn’t know what they want for the most part, and you can’t dictate your decision based on a fear of how people online will react in the short-term. Obviously this is all relative, because some brands do make stupid decisions. But if what you’re doing isn’t offending anyone, and you truly believe in it, then go for it.
Let’s take it back to early this year when Uber redesigned their logo and app. In typical Twitter fashion, people expressed their discomfort, but what is the dialogue now? When bringing up Uber, no one is still talking about “how ugly the logo is”, or “how Uber should go back to its old design”. It almost just doesn’t matter. As long as the brand is still providing a great service, the short-term dialogue will simply fade into nothing.
What’s most important now is what people say in the long run. A musician shouldn’t focus on their first week sales. They should focus on the sales after the first year. Facebook shouldn’t focus on what the loudest people in the room initially think about the addition of the timeline. They should care about the fact that they have grown to 1.59 billion users in 2016, with an increase of 500 million users since the change.
So does this article change how you see Instagram’s new logo? Probably not, but if I did my job right, I will ask you again in 6 months, and we’ll see if you even remember hating it in the first place.
Dakarai Turner is an ambitious professional with a passion for advertising and marketing. Armed with strategic thinking, people skills, and a cheeky smile, he is ready to get his career started in client relations for an advertising agency in Toronto. In his free time he will most likely be eating, browsing AdWeek, or studying Donald Draper. Dakarai, but you can call him Dak. Follow him on Twitter, Instagram, and connect on LinkedIn to learn more about him.