Malick Ba

Millennials: The Generation With A Target On Their Backs

January 17, 2017

Millennials-this seems like it’s been the biggest trending topic over the last year so lets dive right in. This label causes quite a stir with a lot of different people for reasons good and bad. Why? The fact of the matter is that Millennials are a unique group of people under a lot of pressure to succeed in a changing world. We’re seeing the world evolve, and we’re being the one’s to change it in the process. While this article will have an editorial type approach to it, there are a few things that myself, a millennial, would like to bring up.


The pressure to succeed not only from a financial standpoint, but a social one as well is a challenge that millennials face everyday. In this changing world, we’re learning that maybe we don’t have to get married in our 20’s, or stay at the same workplace for more than a year. It’s just not that kind of world anymore. Why not embrace that? I can’t tell you how many times that I’ve heard the following phrases: “Millennials are lazy”, “Millennials are entitled”, or “Millennials always want things handed to them”. These sayings are just a few of the ways people of my generation are being described. Which is weird considering previous generations didn’t necessarily have to worry about massive amounts of student debt, finding work, or even the possibility of never owning a house, so they probably just don’t understand.


Why the Hate?

Pressure from baby boomers and other previous generations, will be something that millennials deal with on a constant basis. This seems to be a common cycle: things change and the previous generation thinks they “did things better”. That will never go away. But one of the things that I’ve noticed in my network is that a lot of millennials love to try and distance themselves from that of which they are. Countless times have I seen people my age reposting pretentious memes that say things like “I don’t want to be a part of this generation” or “I was born in the wrong time”-as if the people posting aren’t included in this massive generational shift. I’ve literally seen friends post things criticizing a millennial’s excessive social media usage…on Facebook…from a mobile device. Why the hate? We’re not getting any younger, we might as well accept that we’re different and work towards understanding how we can carve a strong future.

There were a lot of ideas bouncing around there, but how can people not see why being a millennial isn’t easy? We’re basically born with a target on our backs. We are a very different breed of people, but we should be embracing that rather than letting the pressure from previous generations get to us and posting memes bashing ourselves. As if being edgy or wanting to separate yourself is some sort of quality that makes you exempt from the technology driven reality that we live in. Are we that different than any other generation? Simply put, yes, we are different but that’s not always a bad thing.


Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.


You Might Also Like

No Comments

Let us know what you think!