Weekly Recap

Weekly Recap: November 11 – November 17

November 17, 2017

With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered.This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!

Lowe’s Escape Room

M: This is pretty cool. As DIY projects continue to skyrocket in trends, Home Improvement retailer Lowe’s took advantage in a unique way. Ever go to one of those Escape Rooms? Well Lowe’s challenged four DIY experts to build their way out of a custom room that the company had built. The four members involved an electrician, a contractor, and two YouTubers to collaborate on how they would get out. With several of the challenges surrounding home projects, like lighting, ventilation, and plumbing, Lowe’s put all this together in a fun an engaging way. See clips below:

Cards Against Humanity Saves America:

M: Cards Against Humanity is known to do some pretty outlandish type stuff. Remember when you could literally buy/gift someone a piece of bullshit? Well this year they are taking things to a different level…politically. In order to put a thorn in Donald Trump’s side, the CAH organization has actually purchased a slot of land where the president has intended to build the wall on the Mexican border. Titled “Cards Against Humanity Saves America”, people had the option to donate $15 to support the cause and in exchange, get a few different gifts. A member from their organization stated that:

“We’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built… Cards Against Humanity Saves America recipients will get an illustrated map of the land, a certificate of our promise to fight the wall, some new cards and a few other surprises.”

Known for their wild antics and social commentary, CAH is fighting a fight that they intend to win. I love this idea.

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

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