While I was semi-disappointed with the outcome of the actual game, the Super Bowl this year in terms of discussion is definitely one to remember. For both advertisers and sports fans alike, the super bowl is one of the most anticipating nights of the year. As advertising students, Dak and I had several discussions about what our favorite ads were probably more than the actual game itself. On average, companies spend approximately $5 million dollars for a precious 30 second ad slot for a commercial to be played if you can believe it. In this week’s article, Dak and I break down some of our favourite Super Bowl commercials:
Malick: The ad features Amazon’s latest product: the Amazon Echo. Just based off of the ad alone, the product looks very “siri”-ish (for our audience that uses iPhones) in the sense that it is a voice recognizing audio device. But if there is one thing you can expect in a multimillion dollar super bowl ad is a plethora of celebrity cameos. This ad features stars such as: Alec Baldwin, Dan Marino, and Missy Elliot (and even Rick Ross in the background) which you can assume makes the audience basically automatically be engaged. They even use the device to hint at a new Missy Elliot track which is a nice cross-promotion effort.
Dak: One thing about car ads, when they are done right they truly shine. This is especially the case with Audi’s Super Bowl ad advertising their new R8 model. No better way to demonstrate the thrilling experience of driving an Audi than to compare it with an astronaut flying a rocket. It truly gives you shivers. Don’t believe me? Watch for yourself.
2016 Hyundai Genesis
Malick: This one was probably my favourite. At the end of the day, who doesn’t find Kevin Hart hilarious? The ad features the “Car Finder” feature of the vehicle in the classic story of an overprotective dad on his daughter’s first date. Check it out.
Dak: If you’ve read some of my articles, you probably could’ve guessed that I am a fan of the 6 god himself. Drake fan or not, T-Mobile hits all the necessary areas for a Super Bowl ad. Funny, Trendy, and Buzz-Worthy.
So there you have it. With the amount of production, writing, and celebrity cameos, it’s easy to see why so much money has been spent on these ads. Big companies that are able to produce these ads are confident spending $5 million for such a short time because to be frank, they simply work. These were just a few of the plenty of ads that we saw over the course of the week, comment below if your favourite ad was left out!