Malick Ba

Super Bowl 52: Cool Things That Happened

February 6, 2018

Super Bowl 52 was full of action. From the high scoring between the New England Patriots and Philedelphia Eagles, to the half time show, to the advertisements, the Super Bowl this year was almost an endless stream of entertainment. Whether you’re a fan of football or not, there was something for everybody in there. Our guest article this year will dip into the specifics of one of the most stand out ads we witnessed. But for this article, I’m going to focus on a few things that stood out across the board in this year’s Superbowl, let’s get into it.

Kid with Phone During Half time

Memes > ads. It surprises me every single time on how the most random things can become memes. In case you missed it, some kid was caught doing something on his phone while half-time performer Justin Timberlake performed beside him. This split second moment instantly became a meme. Meme pages then sent out the question “what is this kid looking at on his phone”, and instantly content was generated. There are some pretty jokes ones that came out, check some out below:

What I found so striking about this is that brands spend millions and millions of dollars trying to get their product/service noticed during the Superbowl, but something like this happening caused a more memorable reaction to those maybe not tuned in.

Unconventional ad formatting:

Without getting into too much detail on specific ads, the one’s that stood out the most to me were the ones that were a bit creative in terms of flighting or cross promotion during the event. For example, the ones that stood out to me the most were ones like Tide, and the NFL ad with Eli Manning and Odell Beckham Jr. While they were extremely creative and entertaining, what stood out the most was their ability to change the game in terms of conventionality. We’ve all see the Tide ad and how it was broken out in stages throughout the game. For example, it seemed like almost every quarter there was a different version of the ad that played off of the last. While it was an expensive execution, we’re still talking about it today.

There were numerous things that happened during the Super Bowl that triggered massive responses across those tuned in (or not). Be sure to tune into our guest article on Friday that speaks about a favourite ad or two during the Super Bowl and how an unconventional approach to advertising may be the most effective.

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

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