HQ – You’ve probably heard about it in classrooms, at work, while in line at the coffee shop, or anywhere else that you’ll find people. The app is taking the world by storm. If you’re unaware, HQ Trivia is a live in-app game show where you answer questions for real money twice a day. What’s the catch? It’s streamed worldwide and is averaging 1M+ viewers per game. This means that if you’ve made it to the final question in the running for $15,000, you’ll likely be splitting it with 1000 people. $15 for 15 minutes of your time? Not bad. But then again here I am never passing question 7.
So why is it a big deal? Well as you can imagine, the chance to win money for a free app is quite the attractive offer. The game is fun, the host is great, and at the moment there are no ads. It’s easy to join and even easier to play. On top of this, the fact that the games are live at a set time everyday creates more of an urgency to tune in. Show up to the stream too late and you miss out on the chance to play. The FOMO is real! Personally, more than anything I like what the idea represents and where it can go. It’s consumer interaction done right that can hopefully be sustained if HQ continues to make the right moves.
I was having a conversation with a friend regarding the future of the “free” nature of HQ. Will it eventually enter the $0.99 app range? I’m almost certain that it won’t. The strategy now seems to be to build up the audience off of the free model, and then eventually the perfect way to monetize would be offering in-app purchases such as extended lives. These allow you to jump back in the game after being eliminated. I could also see sponsored questions being adopted. For example, to promote the new Black Panther movie, what if there was a question about the Marvel franchise? The opportunities are endless to say the least.
One thing we do know is that the app is growing in audience and its buzz is increasing. The host Scott Rogowsky has already turned into a celebrity and the company is currently valued at over $100M. They came a long way from a couple hundred live users.
What do you guys think? Does HQ Trivia open the gates for other opportunities with live content or is the game simply a fad that will be gone by the end of the year?
Dakarai is an ambitious professional with a passion for advertising and marketing, and is currently employed in account services for an ad agency in Toronto. When he’s not at the office, he’s most likely trying out a new restaurant, browsing AdWeek, or binge watching something on Netflix. Dakarai, but you can call him Dak. Follow him on Twitter, Instagram, and connect with him on LinkedIn.