With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered. This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!
Written by Malick, Dakarai, and Nick
Apple gets in the holiday spirit with “Sway”.
D: The brand recently debuted their 90 second holiday commercial, “Sway”. It tells the classic story of boy meets girl, love at first sight, and all that jazz while also shedding light on a product benefit. The story follows a woman walking the cold and snowy streets. She stops to play the music on her phone and we see that she is sporting the Apple AirPods (wireless earbuds). While dancing to the tunes like she’s in her own world she bumps into a man that catches her eye. The woman takes one of her earbuds out and places it in his ear, and they begin dancing together like they’ve known each other for an eternity. It’s a great feel good spot in time for the holiday’s which does a great job demonstrating the AirPods. I mean, you never know when you’ll need to lend your soulmate an earbud, right?
M: At the end of the day, this ad is supposed to sell headphones, but makes a strong case for effective storytelling in advertising. I get certain brands try to be as tactical as possible and drive hard hitting messages, but this kind of emotional advertising breaks through so much clutter that exists this time of year. The importance of emotional advertising is underrated. It’s easy to always want to push sales especially considering this time of year when the goal is to make as much moola as possible. Honestly, this is one of my favourite Holiday spots of the year. Check it out below:
Sports Experts puts Montréal residents to the test
D: Did you know that 85% of people in Montréal choose the escalator over the stairs in their Metro transit? Okay, maybe that’s not surprising at all. However, Canadian sports retailer, Sports Experts capitalized on this problem by installing a digital activation in the steepest Metro subway station. The activation scans your body heat and is able to detect if you walked up the 200 stairs or if you simply took the escalator to the top. “The Thermal Discount” gave those brave enough to take the stairs discounts to Sports Experts based on the amount they sweat. This of course prompted many people to run up and down the stairs in hopes that they could increase their discount. At the end of the day, it’s a fun interactive idea that gets people in your store. I can confidently say that I would have tried this way too many times.
Amazon Gets Physical on Black Friday
N: Retail behemoth Amazon made its mark pioneering online retail. They disrupted the idea that stores need an actual storefront. And they’re disrupting the storefront again – pulling a 180 at the same time.
Their ‘Home of Black Friday’ pop-up in London could be the next step in the evolution of a store. Because it’s less a store than it is an experience – admittedly an overused marketing trope, but it rings true. And Amazon takes that idea into hyperdrive with their “store”.
The big one is QR codes, allowing consumers to scan and visit the product page while simultaneously inspecting the actual product – a true integration of the physical and digital shopping experiences. Orders can then be delivered at home or in-store (within two hours). Amazon also offers master classes, tastings, small business workshops, and product tutorials. Designed to feel like a house, people can browse thematically while engaging with products in a natural setting – an idea borrowed from the likes of Ikea.
This may just feel like a pop-up, but don’t be surprised if this starts a trend for physical stores.
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.