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Weekly Recap

Weekly Recap (October 7 – October 13)

October 13, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick & Kathleen

 

Burger King Beefs with Wendy’s

D: 2017 is going to be quite the year to explain. The current U.S. president, the social media challenges popping up every month, the natural disasters, and now amongst the list…Burger King is throwing shade at Wendy’s. After Wendy’s removed their popular spicy nuggets earlier this year, fans were outraged to say the least. They showed their frustration through tweets, and even an online petition to bring the nuggets back. Now that Burger King is introducing their own spicy nuggets, they are actually turning those negative Wendy’s tweets into promoted posts. They are essentially creating ads using people’s frustration with Wendy’s, and people are loving it. Due to the hilarious brand voice that Wendy possesses on Twitter, I don’t think it will be long until we have a response. Check out some of the promoted tweets below:

 

 

Volkswagen: Rain

M: Ever want to ride in one of those old school Volkswagen hippie vans? So do I. In their latest spot, Volkswagen takes a trip down memory lane.With the focus of the ad being their latest People First Warranty, Dutch executive creative director Todd Riddle explains that the spot is about putting people first, and it does just that. He explains that the goal of the commercial was to celebrate the emotional connection that people have to Volkswagen. He goes on to explain that this connection is the soul of the brand, it’s drivers, uniqueness, optimism, and kindness. And what better way to do that then with a throwback featuring their classic van, a trip to Woodstock (or what seems to be Woodstock), and a very 60’s vibe. Advertising is all about drawing emotion, and I think they knocked it out of the park with this one. Check out the spot below:

Quaker Offers Canadians a #WarmWelcome

D: In an effort to take the Quaker brand beyond food and into a more emotional realm, the brand will be donating $0.05 of every quaker oatmeal and granola bar purchased (specially marked) towards the purchase of a winter coat for new Canadians. Upon first glance, $0.05 doesn’t seem like much until you account for the billions in revenue each year and the fact that this deal will last up to $350,000. A number that they are sure to hit. The great part about this initiative is that it’s two-fold. Firstly it looks great on the Quaker brand from the perspective of Canadian citizens. It’s great to see a brand help others in need in any way. Secondly, what a way to create new loyal customers in the Canadian immigrants. Check out the 30 second spot below.

Pedigree Adoptable Mask

K: I’m sure most of us like using a Snapchat filter, even if it’s just once in a while. Since Snapchat became very popular other social media apps needed to improve too. We now have Instagram and Facebook stories and face filters, or like Facebook likes to call them “masks”. Pedigree decided to use Facebook’s masks feature to help shelter dogs find a home. It’s providing a fun user experience and using the latest technology. Users will go through different cartoon like filters of dog breeds that are usually found in U.S shelters. Check out the video below to see how it works.

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Malick Ba

Revisiting Canada 150

July 4, 2017

A couple of weeks ago I wrote a relatively salty article about advertising and Canada 150. My main complaint is that I really just felt that because of the size and scale of the event, advertisers should focus less on a simple tactical event sale and more on you know…anything else. Canada 150 was a big deal and will only happen in the life time of few, so why not do it big or make something bigger out of it? So after the event, I’ve revisited the topic to see if I had any favourite Canada 150 ads, or if I even had any.

Roots: “Celebrating 150 years of being nice”

This ad had a nice sentiment to it. The Canadian stereotype revolves around people just being nice and inclusive and this ad reflects that. While I do think that this is severely exaggerated, this was a decent spot. Essentially, Roots Canada created an ad that focused on Canadians being nice throughout moments of Canadian history. The spot highlights historic moments and footage of history Canadians such as Terry Fox’s run for cancer. I have a big problem with Canadians relishing in the stereotype of just being “nice” when that may not exactly be as true as people thing…that’s why this ad is great. It has a call to action that serves the purpose of raising over $150,000 in support of WE Indigenous Youth Empowerment Programming. This is what being nice is all about. The MAD Mix gives this the official stamp of approval.

Presidents Choice: “Eat Together”

Another great example of advertising that says more than just selling a product. President’s Choice “Eat Together” tells Canadians that rather than being on your phone, or eating by yourself, why not engage with the people around you by simply eating together? So many of our problems as Canadians revolve around being scared or nervous of people who are different than us. People who are from different places and share different experiences than what we know. President’s Choice has done a fantastic job of telling Canadians that most of these problems in our day to day can be resolved if we just sat down and shared a meal together-and I completely agree.

Chevrolet Canada: The Canadian Dream

While I do like the notion of “The Canadian Dream” as it relates to our neighbours from the South, I think Chevrolet did a great job with making sure we as Canadians knew the difference. Chevrolet’s ad focuses less on material goods, and focuses on how personal experience and togetherness is much more valuable to Canadians. At just over 2 minutes highlights what Canada is all about: everyone being welcome and equal. Whether or not that is actually true, it’s a good sentiment that a brand has done to highlight positivity in advertising rather than just selling a product. Good job Chevvy-ya done good.

So there you have it, some ACTUALLY good Canada 150 ads. This is the difference between good brands, and lazy ones. Good brands take the time to produce stories through advertising. It sounds crazy, but advertisers should focus more on storytelling and less on selling products during big events like Canada 150. It makes the difference.

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Malick Ba

Canada 150 & Advertising

June 20, 2017

With Canada’s 150th birthday coming up, we had to talk about it. Over the last 6-7 months, Canadian advertisers have been trying to find elaborate, yet unique ways to express their Canadian pride. During this timeline, I knew that brands would be working furiously to try and find innovative ways to showcase themselves and truly Canadian. There have been some really cool campaigns that have come out, like Roots’ “Be Nice” campaign, or PC’s “Eat Together”. So as you can see, to not do anything would be a huge miss to some bigger brands! However, with creative minds scrambling and running quickly, this unfortunately can lead to some pretty bland or unoriginal ideas.

What do I mean by bland? Well, I mean to some Canada 150 is a pretty big deal. 150 years of being acountry is definitely something to celebrate to a lot of proud Canadians. So why sell yourself short? For example, I came across an article yesterday from The Brick. I mean, a sale is great. Saving time and money is a huge convenience, but does 60% off select brands of furniture really scream “Oh Canada”? Not to me.

Here’s another one by a Honda dealership. This one has absolutely nothing to do with being Canadian.“Celebrate 150 years of Canada by test driving a made-in-Canada Civic or CR-V”? It’s not like suddenly these are limited edition Canadian cars-it’s literally the same car, any year. This is a prime example of a company using Canada’s birthday as a means to push their product. This isn’t even slightly creative.

 

 

 

Me reading that ad—>

 

 

 

 

 

So as you can see, these are two pretty good examples of some pretty unoriginal examples or how brands are masking their own tactical sales events by using Canada’s 150th. Judging from this, I feel like Canadian brands or companies in Canada are really more into the idea of being Canadian than they actually are. As the week unfolds, I’m sure we’ll see way more tactical sales events options that are Canada 150-esque versus more ads that show country appreciation. Seriously, take a look at some of the advertisements that are coming out until July 1st. Yes. There are some really good campaigns out there that really embody what it means to be Canadian through an advertising lens. Let’s not forget that good advertising is all about storytelling. Ultimately, stamping Canada’s 150th birthday onto a sales event doesn’t nearly do the country justice.

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Guest

And Now We’re Moving to Las Vegas? NHL Marketing in the United States

April 14, 2017

Advertising hockey to Canadians is an easy task. Look at CBC’s opening montage for the 2017 NHL playoffs. Whenever you turn on a television in a Canadian household, you are most likely going to see NHL superstars Connor McDavid, Sidney Crosby or Carey Price in a commercial. Even class NHL superstars like Wayne Gretzky or Mark Messier appear in commercials regularly. This is exaggeration but these marketing tactics have a tendency to stick with Canadians.

How about the United States? Are they as into hockey as us Canadians?  Definitely not. This might have something to do with having teams in Carolina, Arizona, and Sunrise. In addition, the NHL is expanding its product to Las Vegas! Yes, Las Vegas – a city notorious for gambling, partying and tourist activity will now have its own hockey team. Why Gary Bettman (the NHL commissioner) and his advisors decided this is a good idea is beyond the scope of any rational hockey fan.

Furthermore, for those who are unaware, the NHL is banning players from going to the 2018 Winter Olympics in South Korea. Players like Erik Karlsson and Alex Ovechkin were disappointed at the decision. This is detrimental because it refuses to spread the game worldwide. If you want the world to see your product, you have to send your best players to dress up for their countries.

For hockey, in the warmer climates, the Florida Panthers had the actor Kevin Spacey, a fantastic actor support them with their Spacey Masks. The Panthers were still 24th in attendance last year and 26th this year. They have an active 40 year old veteran that won’t retire playing some of his best hockey in Jaromir Jagr, young studs in Aleksandor Barkov, Aaron Ekblad and Jonathan Hubrdeau. The team still does not fare well.

The Carolina Hurricanes and Arizona Coyotes have also been abysmal with attendance figures ranking 30th and 29th respectively. This article written by Justin Grilliand on the Hurricanes blog illustrates the poor job of how the NHL and Carolina have advertised their product. It does not seem that the NHL cares about the fans of these small market teams. In Glendale, you have the threat of the team relocating, taxpayers becoming infuriated to keep them there and the whole organization aside from general manger and direction, is a mess. If you want more insight into this, I highly suggest taking a look at this article written by Neil DeMausse. Let’s compare how the NBA markets themselves to American fans.

Basketball gets the figures, the attendance and the viewership even when the team is poor. For example, the Los Angeles Lakers are having a historically poor run in the last three years, yet they sell out Staples Center on almost every night. Commercials for the NBA market themselves absolutely brilliantly. Joel Embiid, ‘The Process’ plays for the lowly Philadephia 76ers yet he’s featured in basketballs in his hands for a jolly rancher commercial. Expanding the conversation even further, we can see how smaller markets cater to fans and individuals interested in the sport.

The Utah Jazz and Oklahoma City Thunder come to mind. The Utah Jazz had a commercial with Gordon Hayward – the Jazz superstar did with his wife and kid. The commercial promoted feminism, family and the NBA product. Another example is Oklahoma City Thunder. Their team saw Kevin Durant – arguably a top 5 player in the NBA, depart to ball with Steph Curry and the gang in Oakland. Yet, the fans still care about the team. This is because Russell Westbrook is promoted regularly and his jersey sales are extremely high. The NBA actively advertises products which interests the smaller markets and fans.

The NHL should take a page out of their books. If you are expanding teams to sunshine and tourist states, you have to allow for fans to be engaged within the community. In case you were unaware, Quebec City and Seattle are desperate for hockey. They are prepared. If you want money and fans, go there. If you want success in cities, let the fans know you are willing to compromise. Speaking of which, does anyone remember the Atlanta Trashers? Hey Bettman, how’d that go? Nice one, mate.

 

Boyan Antonov is a recent Carleton University graduate currently trying to figure out what to with his life. He has a heavy interest in sports specifically football (soccer), hockey and basketball. With interest comes opinions, and he wants them to be heard. For all things sports, swag, and more, follow him on instagram.

Dakarai Turner

#Canada150 – A Time for Celebration and a Lot of Ads

January 10, 2017

#Canada150 – A hashtag that you will begin seeing quite often if not already this year. Brands, citizens, and the Government of Canada will all be using this hashtag alongside others to show their pride as we approach Canada’s 150th anniversary on July 1st, 2017. This creates a great opportunity for some brands to get in the conversation and ride on the “Canadian pride train” and be a part of something truly special.

Canadians are going to feel more patriotic than ever this year, and quite surprisingly in a study published on strategy online, “two-thirds of Canadians were open to receiving advertising from brands about the anniversary”. It will be a crowded space for brands to say the least! One thing to remember when it comes to brands hopping into a conversation is “are they being authentic?”.  Does the brand belong there? Do we want to hear how Taco-Bell is celebrating #Canada150? Probably not. In the same strategy online article, they published the top 10 brands that Canadians expect to do the best job in celebrating the anniversary, based on an IMT report. Check them out below:

  1. Tim Hortons (18%)
  2. Canadian Tire (12%)
  3. Hudson’s Bay Co. (12%)
  4. Coca-Cola (8%)
  5. Molson (6%)
  6. Roots (5%)
  7. Bell (5%)
  8. CBC (4%)
  9. McDonald’s (4%)
  10. Nike (4%)

We will likely start seeing more ads come out as July 1st approaches. However, brands such as President’s Choice and RBC have already gotten started.

PC launched #EatTogether on January 1st. A 90 second TV spot that promotes the diversity and unity behind being a Canadian. It’s emotionally driven and it provides an introduction for their campaign that we are sure to see more of throughout the year. The challenge is to not only define what it “means to be Canadian”, but to do it in a unique and different way than the dozens of other major brands trying to find a seat at the table. My prediction is that there will be a few stand-out campaigns and a large amount of forgettable spots that were created for the sole purpose of riding on #Canada150’s coat-tails.

The official logo for Canada 150

With all of these brands sure to get involved, it begs the question whether or not we will become tired of all the anniversary promotion. With each brand coming up with a new snazzy hashtag, anniversary fatigue might just become a reality. Of course, this is all speculation since the biggest brands have yet to unveil their campaigns. However, it’s something to think about for now.

What are some of the brands that you expect to celebrate #Canada150 the best? Leave a comment below or drop a comment on our FB post!

Dakarai is an ambitious professional with a passion for advertising and marketing, and is currently employed as an account coordinator for an ad agency in Toronto. When he’s not at the office, he’s most likely trying out a new restaurant, browsing AdWeek, or binge watching something on Netflix. Dakarai, but you can call him Dak. Follow him on TwitterInstagram, and connect with him on LinkedIn.

Weekly Recap

Weekly Recap (September 24 – September 29)

September 30, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Snapchat Unveils ‘Spectacles’

D: A few days ago, Snapchat (now Snap Inc.) unveiled a video for ‘Spectacles’. Spectacles is the brands take on wearable tech. We all know how Google Glass didn’t take off, evidently since you probably don’t know anyone with them..but I think there might be something here for Snapchat. The glasses will be able to record videos or take pictures and upload them directly to your Snapchat Memories. This is all done without even taking out your phone, and basically just makes taking creepy pictures even easier. The glasses will be out for a limited time and will cost $130 a pair. We’ll revisit this article after their released and banned from schools! Check out the :30sec video for Spectacles.

Tim Hortons Celebrates “National Coffee Day”

D: In case you didn’t know, today (September 29th) is National Coffee Day. Tim Hortons of course celebrated in the most Canadian way possible. The brand started a “pay-it forward chain”. They gave away 100 special edition Tim Cards to random locations across Canada and are valid for one free small coffee. After using it once it is reloaded, and you are encouraged to pass it on to someone else and “pay-it forward”. The chain will keep going until 10,000 coffees have been given away or 10 days have passed. This is a pretty creative way to execute the phrase “pay-it forward”, and fits in extremely well with the Tim Hortons brand. The brand is encouraging people to share their pay-it stories at http://www.everycup.ca/.

David Beckham and Kevin Hart Star in  H&M’s ‘The Road Trip’

Two two completely different personalities starred in yet another funny ad for the clothing brand. The Road Trip is a 5 minute long video that follows Kevin Hart and David Beckham wearing H&M’s new modern essentials collection. The great part about the ad is that the two stars are constantly wearing something new in almost every scene, and they are wearing the same exact outfit. It shows the diversity of the looks that H&M carries, because if you haven’t noticed the two men look completely different. I don’t want to spoil the video for you but the tagline “All you need is the essentials” is communicated perfectly. Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Weekly Recap

Weekly Recap (August 20 – August 26)

August 26, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Written by Malick and Dakarai

 

Sears Canada Gets a Makeover

D: Sears, the once dominant retailer in Canada…now not so much, is currently going through a rebranding process. The company has recently revealed their new corporate logo, which is the first significant change to the previous logo in 32 years. The Vice President of Corporate Communications, Vince Power, stated that the logo is “intended to be clean, approachable and, most importantly, timeless”. Sears is clearly looking to reach a younger and more modern age demographic. However, with doing this, it is important that they do not turn the cold-shoulder to their older and loyal customers.

Sears Logo

Domino’s Pizza Drone Delivery

M: Domino’s Pizza is changing the pizza delivery service game in innovative fashion. Just this week, Domino’s began testing delivering pizza through their new drone delivery system in New Zealand. The video below shows a successful attempt at one of the first airborne pizza deliveries ever. Personally I think the entire concept of this could effectively change how we consume, and what we consume. Outside of pizza, I can see drone deliveries being an innovative force in how delivery companies get their product from point A to point B. Domino’s just seems to be one step ahead of the game. While the drone delivery system has been successful in tests, we still have a ways before we see pizza’s hitting the sky. Unfortunately, the drone delivery system is only being tested in Australia, Belgium, France, The Netherlands, Japan and Germany, but I don’t deny that North America would fall far behind in terms of timing.

New Sponsor Forgives Ryan Lochte

D: After everything that has happened with Ryan Lochte, perfectly summed up in Tuesday’s article, I might add, there may be a glimpse of hope in his future. Pine Bros, a brand of cough drops has recently inked a sponsorship deal with the Olympic swimmer. Details have yet to be released. However, their slogan “Pine Brothers Softish Throat Drops: Forgiving On Your Throat”, is sure to open the floor for some creative opportunities to not only put this brand that you’ve probably never heard of in your head, but also to be used as platform for a possible apology from Ryan himself.

Facebook Live Stream

fb live

M: Since Wednesday, Facebook users will now notice a “Go Live” button that allows them to live stream videos from their mobile devices. Live streaming is becoming more and more accessible by combining with people’s regular social media habits. I’ve always been on the fence about live streaming – what purpose does it serve other than letting people know what you’re up to on a second by second basis? I feel as though live streaming on FB could be a great opportunity for brands and celebrities (or both) to get a new level of engagement or connection with their target audiences. I feel as though brands and celebrities are just getting used to how Snapchat works, so it will be interesting to see how live streaming (which I see to be Snapchat on crack) is adapted into social marketing strategies in coming years.

Fb live 2

Charity Brands Partner Together To Create A Messenger Bot

D: We recently released an article about the walk-with-yeshi-hed-2016use of Messenger Bots, and discussed a bit about brands using it well, and its future in terms of advertising and marketing implications. As predicted, we will continuously see brands using these bots in innovative ways. A jewelry brand (Lokai) and non-profit charity (Charity: Water) have paired together to provide you with a view into the world of a young girl in Ethiopia, and the daily struggles in which she faces, which includes finding clean drinking water. Try it out yourself by simply sending “hello” to the “Live Lokai” Facebook account.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. Think we missed one? Let us know! Be sure to follow us on Facebook here

Weekly Recap

Weekly Recap: Canada Day Edition

July 1, 2016

True North Strong and Free. Let us start this off by wishing all our readers a happy Canada Day! What better way to celebrate Canada than to showcase some of the best advertisements over the last year for this week’s special weekly recap.

Written by Malick, and Dakarai.

 

Interact: Pets With Credit

M:This interact commercial teaches us a lesson in the effects of credit card debt (and to use their product) but in a way that keeps people engaged: dogs.  “Pets With Credit” features a dog who has access to a credit card and seeks to buy all the things a dog would want,  but soon realizes that credit card debt is real. This mini dogumentary  (hah) was created by Toronto based creative agency Zulu Alpha Kilo a few months ago and definitely has to be one of my favourite Canadian advertisements this year.

The Canadian Safe School Network: Kids Read Mean Tweets

D:  This ad starts out as a “haha” video piggy backing off the famous Jimmy Kimmel series “___ read mean tweets”. However,  it quickly takes a turn on the dark side when you realize there is nothing to be laughing about. The ad does a great job with gradually getting more and more serious, as the audience begins to laugh less and less. What we’re witnessing is the cyber bullying that millions of kids in Canada and around the world have to face on a day-to-day basic, and that is the message of the video. The call to action at the end is for people to visit canadiansafeschools.com to learn more. Well done!

Canadian Marketing Association: I Am A Story Teller

M: This one I think all my advertising and marketing people can relate to.  This ad delivered by Saatchi & Saatchi Canada for the Canadian Marketing Association features a man in a creative agency working on something we’ve all done extensively: LinkedIn titles. The purpose behind the commercial is that it doesn’t really matter what you’re called, what your status is, what you want to be known as…it’s about knowing what you know and how you can show that. Sometimes you don’t have to be overly fancy with a title, as long as you know what you’re doing that’s all that matters. Very well put together Canadian advertising that I think everyone should see.

Always: #LikeAGirl

D: Feminine hygiene brand Always and Leo Burnett Toronto paired together for this masterpiece. I think what made this campaign so special was that it truly opened people’s eyes to the meaning behind the dialogue that most of us say. The video shows real people being asked to do things such as running like a girl, or fighting like a girl. Everyone essentially positions themselves as weaker and clumsier when told to do something “like a girl”. The difference was that when they asked young girls to do the same actions, they ran and fought like their life depended on it. The video asks the audience the question, “When did doing something ‘like a girl’, become an insult? This video was so well done that P&G bought a spot in the Superbowl for it, which is the first time they’ve done so for a feminine brand.

KFC: New Kid

M: Everyone knows that hockey and Canada are synonymous. This touching commercial brought to you by KFC showcases the story of a new  immigrant family moving into a new home. Moving isn’t easy, but adapting to new environments, cultures, and sports is definitely one of the hardest things to do. The beginning of the commercial features the child looking at kids across the street playing hockey, and while he seemingly does not understand it-he wishes to participate and join in on Canada’s most popular sport. Eventually the kid becomes integrated with the sport, and the community as a result.  Touching.

 

Ministry of Transportation: #putdownthephone

D: One thing that I learned throughout studying advertising in college was that good ads simply make you think, while a great ad makes you feel. This is exactly what the Ministry of Transportation and john st. put together for the #putdownthephone campaign. The ad features a :15 second spot, as well as a more detailed :60 second spot that acts as a continuation. I would like for everyone reading this to take the 15 seconds to watch the video, because it is very impactful. There are consequences for driving while distracted, and this campaign does a great job in detailing what could happen in a split-second.

 

 

These are some of our favourite Canadian ads of the year that we wanted to share for Canada Day! If there are any that you truly loved and wanted to share, feel free to leave us a comment below. Also, be sure to check out last week’s weekly recap, like us on Facebook here.

Dakarai Turner

UberPitch – A Million Dollar Ride

April 5, 2016

If you’ve been following the articles we write, you have probably learned a few things about the guys at The M.A.D. Mix.

  1. We love making Drake references
  2. We love Snapchat
  3. We’re pretty handsome (had to throw that in there)
  4. We love Uber.

Ever since my first Uber experience (can be found here), I have become nothing short of an advocate for the transportation network, taking the world by storm, just ask my friends.Screen Shot 2016-04-04 at 10.10.45 PM

Yesterday, I received an e-mail from Uber notifying me about yet another extension that they are implementing…UberPitch. UberPitch is a dragons-den style interaction that takes place in an Uber ride, and lasts for 15 minutes. Crazy right?

Entrepreneurs will have the chance to share a 15-minute Uber ride with some of Canada’s top investors, and get this…the ride is 100% free. If you’re like me, you’re probably thinking that people can just get a free ride and share a conversation with someone for 15 minutes. However, the Uber will essentially kill time driving for 15 minutes, only to bring you back to your original destination. UberPitch is literally bringing the investors to you.

The service will run from April 7th, from 11am-3pm in start-up communities using the self-respected promo codes, such as Toronto (PITCHTO), Montréal (PITCHMTL), and Ottawa (PITCHOTT). Entrepreneurs will have 15 minutes to pitch their big idea to investors with the capacity to make dreams come true. Whether your idea is ready for production, or still in the beginning stages, a free 15-minute session with a multi millionaire couldn’t hurt, right?

uber pitch ride tampa

UberPitch ride in Tampa

 

Want to find out who some of the investors are? Check out this page to learn more about each one of them.

It will be quite fascinating to hear some of the feedback from both the investors and entrepreneurs involved with UberPitch. If successful, this could attract quite a few investors that are searching for the next big start-up. Of course for this to take off, there would need to be an incentive for the investors. Perhaps in the form of a screening and selection process in which they can handpick the people that they would like to share a ride with. Entrepreneurs could create profiles that briefly explain their idea, and the investors could essentially select the ones that they are most interested in. Think of Tinder for investors…but I digress.

UberPitch is a fascinating idea that provides a collaborative opportunity, as well as a foot in the door for entrepreneurs to connect with investors. All while making Uber look amazing for facilitating the relationship.

At this point, you’re probably thinking, “Wow Dakarai, you should definitely pitch The M.A.D. Mix to an investor”. I’m three steps ahead of you, and I’ll give you on update after my million-dollar meeting on Thursday.

What do you think of UberPitch? I’d love to know!

 

Dakarai Turner is an ambitious professional with a passion for advertising and marketing. Armed with strategic thinking, people skills, and a cheeky smile, he is ready to get his career started in client relations for an advertising agency in Toronto. In his free time he will most likely be eating, browsing AdWeek, or studying Donald Draper. Dakarai, but you can call him Dak. Follow him on TwitterInstagram, and connect on LinkedIn to learn more about him.

Malick Ba

Tim Hortons Is Way Too Canadian For It’s Own Good(will).

January 27, 2016

In the last month, we’ve seen some pretty big changes with everyone’s favourite thrift shop Goodwill. According to The Toronto Star , in the last few weeks the second hand clothing store has seen 16 stores and 10 donation centers in Ontario shut down without much communication from upper management. What I mean by that is Goodwill employees had shown up for their respective shifts only to find a note on the door saying that the store has been closed.  On top of that, one of the biggest issues with this that I have is that Goodwill is known to hire a plethora of individuals with disabilities. With a combination of horrible communication and laying off 430 employees (many with disabilities) from a public relations perspective, this looks really really bad. To flip the script a little bit, there is one organization in Canada that truly embodies what it means to be inclusive, helpful, and truly Canadian: Tim Hortons.

A note posted on the front of one of the 16 Goodwill stores closed.

A note posted on the front of one of the 16 Goodwill stores closed.

It has been reported by The Toronto Star that Mark Wafer, a Tim Hortons franchise owner of 6 has reached out on social media to (former) Goodwill employees  (disabled or nondisabled) and has been offering them a place to work. Wafer himself identifies as being deaf, only being able to listen with 20% hearing.

Mark Wafer and Employee

Mark Wafer and one of his employees.

This is not some sort of elaborate PR stunt. This is not a marketing tactic to get people to buy more coffee. This is a story of someone who is truly able to embody what it means to be a loving, helping Canadian. Whether he knows this or not, Wafer carries the characteristics of the type of person that Tim Hortons’ brand should want to employ in their organization in management positions. Canadian businesses should look to Wafer as to how they can improve employee relations, business practices, and public image.

This situation reminds us about the difference between good management, and bad management. Goodwill ownership has fumbled pretty hard with public image because of their colossal lack of effective communication. The Tim Hortons brand has a gem in Mark Wafer. This is a prime example of a person who can improve business and perpetuate the positive Tim Hortons’ culture of what a true, inclusive Canadian leader would do in a situation like this.

Somehow, Wafer made Tim Hortons even more Canadian eh?

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Malick Ba is currently an aspiring marketing professional living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick is a senior at Humber College and is looking forward to what he can provide to the marketing world upon graduation. Follow him onTwitterInstagram, and connect with him on LinkedIn.

Guest

The Negative Effects Of Social Media In Sports

January 16, 2016

Guest Article By: Peter Roumeliotis

So Canada had an unmemorable 2016 World Junior Hockey Championship (WJC) in Finland, but I will not be talking about what happened on the ice. Instead, I will discuss how the players’ decision to avoid Social Media(SM) use during the tournament, was actually quite smart and ideal. Having academically studied SM as a tool for fan engagement in sports, I have observed that there is a lot of focus on why athletes are not very active on SM in terms of tweeting out fun and engaging content or interacting with fans.2016_WJC_logo_672x412

One factor that often gets ignored, is all the content and news articles that these athletes are consuming from SM. Just because the players aren’t actively tweeting or re-tweeting or liking your tweet, does not exactly mean they did not see or read the article you wrote or shared.Team Canada’s unsuccessful tournament in Finland led to an infatuated amount of criticism and smack talk. Sporting spectacles to begin with are some of the most emotional events out there. With social media added to the mix, one could make the argument sporting events become potentially explosive. Social media adds another layer of participation to the fray. Now the fan has an equal footing with the athlete.  The fan can build his own network, engage with others and as we saw at WJC, engage directly with athletes.

Team Canada waves to the crowed after being defeated by Team USA during third period semi-final IIHF World Junior Championships hockey action in Ufa, Russia on Thursday, Jan. 3, 2013. THE CANADIAN PRESS/Nathan Denette

The worst part about this is that it started immediately after the Boxing Day loss to Team USA. I’ve said on twitter and I will say it here: THEY ARE KIDS! These players are under 20 years old and appropriately decided not to have access to the harshness and negativity that developed on SM. Hopefully this makes us all a little bit more aware about the “receiving” of the message rather than “sending” it.

 

 

Peter (@Peteybeats on Twitter) is a social media and content marketing expert who currently writes for Sports Illustrated as an NHL section contributor and does social media for the QMJHL. Peter completed his MA in Communications Studies at Carleton University in 2015. One of Peter’s main focuses right now is his podcast Popternative where he invites guests every week and has topical discussions from the worlds of social media, sports and pop culture.