Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.
Written by Malick, and Dakarai.
Budweiser’s Venture Into the Non-Alcoholic Beer Market
M: Canadians will now be presented with the opportunity to try Budweiser’s “Prohibition Brew”-a non-alcoholic beer that the king of beers has developed. While I personally would probably never buy this product, I just wanted to look over the actual marketing of this and focus more on the packaging and name. I’m not a drinker of non-alcoholic beer, but the packaging and ideas behind it are pretty cool. The can resembles their classic Budweiser design on it, but all in black with the words Prohibition Beer right on it. The all black design boasts restriction, or a black out of all of the alcohol that’s typically found in Bud beer. Referring to the North American prohibition periods in the early 20th century, Budweiser has adapted this idea of no alcohol permitted into their packaging design. I think if there’s any way to market non-alcoholic beer, this would be it.
McDonald’s Celebrates National Hamburger Day with Facebook Live Video
D: Earlier this week, in light of National Hamburger Day (now you know it exists), McDonald’s hosted an art show, via Facebook Live Video. This is the first time the brand has used the relatively new software, and was able to reach close to 900,000 viewers in 40 minutes. The whole purpose of the video was to provide something fun for the viewers, and needless to say they didn’t disappoint. Viewers were treated to watching three paintings being done before their eyes. Check out “The Beefy Gastronaut”, my personal favourite, pictured below. I highly doubt this is the last time that we’ll see McDonald’s, or other big brands begin to use Facebook Live Video. It’s a fantastic way to reach your audience direct, and in the moment.
The Beefy Gastronaut
Chinese Detergent Brand Causes Ruckus with Racist Ad
M: Ahh racism. This classic comes from Chinese detergent brand titled “Qiaobi”. This commercial depicts a woman, her black boyfriend, and a washing machine. Uh Oh. The commercial shows the woman putting her black boyfriend into said washing machine for a spin cycle. What happens next? The black guy comes out into a “clean” Chinese man, implying that black people are dirty or unclean. Obviously this has caused a bit of a ruckus. Representatives from Ad Age, the company who reported on this commercial, reached out to a representative from Qiaobi, but they declined to speak on the subject. Ads like these make me seriously wonder how the screening process for commercials really goes down. Check out the video below.
“Sign Their Yearbook”- A Campaign Surrounding Gun Violence
D: I can’t say enough great things about this campaign. New Yorkers Against Gun Violence put together a campaign titled “Sign Their Yearbook”. It puts focus on the 30,000 young Americans that died before graduating highschool in just the last 15 years alone. The online “yearbook” went live on Wednesday, and acts as a platform and petition for people to sign in hopes to further improve gun laws. In 30 days, the online yearbook will be printed and sent to the U.S. senate, in hopes of tightening gun laws. Check out the emotional video below.
X-Men Takes Over Snapchat
M: On Monday, to promote the new X-Men Apocalypse movie that’s supposed to debut today in Canada, they did an entire snapchat takeover. What does this mean? We’re all familiar with the ever-so-popular snapchat filters by now. Well on Monday, Snapchat replaced all of the filters that we know and love (shout outs to the dog one) with X-Men themed filters. Users could take to the likes of popular X-Men like Storm, or Cyclops for the day and play around with them. This is pretty cool, you could be a superhero for a day. I’ve seen themed filters before, but I’ve never seen an entire take over before. The downside is that people who aren’t as involved with X-Men or super hero movies had some backlash about it-even if it was only for a day. #BringBackTheDog
Johnsonville Employees Dream Up Ads for the Company
D: Drogba5 NY, the advertising agency enlisted employees of Johnsonville to create their dream ads. Best part, is these ads actually got released. “Made the Johnson Way” takes on a whole new meaning, as the ads are actually created by the employees. One of my favourites is from Jeff, a Johnsonville employee of 20 years, that simply wanted to include talking animals in his 60 second spot, and that sparked the growth of “Jeff and his Forest Friends” (below). Johnsonville is getting lots of media attention over the creative direction they took to get their message out there. I’ll be the first to admit, I had no idea what Johnsonville was before all of this. I’m more of a Schneider’s guy.
These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!