Browsing Tag

equality

Malick Ba

Me Too

October 17, 2017

First and foremost, I’m obviously not a woman. My experiences and outlook on life are completely different than that of a woman’s. But over the past few days or so, I noticed an interesting trend on social media. Countless women I know on my Facebook feed are writing their status as “Me Too”. Confused as to what they are reacting to, I did a quick google search and realized that it was a pretty big deal. #MeToo is going viral as it’s purpose is to spread awareness of women who have been sexually harassed. It goes without saying that seeing so many women on my Facebook post this status is not only alarming but honestly pretty upsetting.

Some men I know (and honestly my initial thoughts are included in this), one of my first reactions was that this kind of assault that happens to women I know, definitely happens to men as well. Why aren’t people spreading awareness about that? Then I quickly caught myself-that’s almost an entirely separate issue in its own with specific exception. By thinking saying that, it’s basically saying “all lives matter” which is used as a silencing tool for people who can’t actually accept that there is an actual issue going on. Realizing this, I understand the importance of a campaign like this. It’s hard to believe that this wouldn’t have stemmed from the Harvey Weinstein case that’s arisen in the last few weeks.

This doesn’t stem from any large budget marketing campaign, or creative advertisement, but the #MeToo trend effectively captures the essence of what the campaign is about-personal experience. Like I said, I’m not a woman. I don’t experience the world the same way a woman would, but seeing women I know, my friends, post this as their status shows that assault and harassment happens a lot more close to home than you’d think. But what men can do to respond to this is to accept that this is a massive issue. It’s an issue that affects people we know and love so it’s how we respond to a campaign like this is what will determine the outcome.

The campaign has reached notable like Alyssa Milano, Lady Gaga, Sophie Bush and more. From my perspective, the goal of the campaign should be to shift people’s perception of cases like this. We often speak of cases that say how many women were assaulted, not how many men did the assaulting. The power and magnitude of a campaign like this can change how we speak about issues like this. For all my boys out there, let’s not react to this negatively. Let’s listen to our female friends and understand where they are coming from and what our role is in the solution.

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Weekly Recap

Weekly Recap (April 22 – April 28)

April 28, 2017

Written by Dakarai, Malick, and Bledar

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Heineken – #OpenYourWorld

D: To put it simply, this new short film from Heineken represents the kind of ads we need to be seeing. The beer brand took 6 people and broke them out in pairs with each person’s counterpart being someone with a completely opposing view. For example, a transgender woman was paired with a man that is strongly against transgender people, or an environmentalist was paired with someone who doesn’t believe in climate change. These pairs do not know any information about each other and are given tasks to complete as a duo. How does the brand tie in you ask? At the end, they get to watch a video of their assigned partner that reveals their true views, and I hate to make this click-baity, but you’ll just have to watch to see what happens next. In a world where we associate alcohol brands with partying and having the time of your life, it’s refreshing to see Heineken lead a discussion on equality with this video.

Doritos partners with Guardian of the Galaxy

D: I’m just going to go ahead and guarantee you haven’t seen this before. In conjunction with Marvel, Doritos is promoting the new Guardian of the Galaxy Vol 2 movie, they have integrated the soundtrack into the actual chop back. This is not a joke.

You are really able to put a headphone in an audio jack on the bag and listen to the 14 song soundtrack. Now here’s the thing, you will not find these in a grocery store or vending machine. The bags will be available in limited quantities through Amazon only. It’ll be interesting to see how consumers respond.

Ogilvy & Mather Chicago: The Bulletproof Poster

M: Constantly advertisers are attempting to address social issues in advertising but a lot of them lack how to properly execute (yes, I’m talking about Pepsi). This one is different. In order to make a statement against gun violence, Ogilvy & Mather Chicago made bullet proof ads with statements attesting to the unfortunately common issue in the U.S. Chicago is known for for its excessive gun violence, so I feel this is super appropriate. What makes this ad even more powerful is that this is the week that President Trump will be addressing the annual NRA convention in Atlanta. While this advertisement is powerful, I highly doubt that gun laws will change with this disaster of a government in Congress. Check out what they created below:

Burger King & PlayStation: #BurgerClan

B: Burger King and PlayStation recently teamed up to offer a new way to order Burger King in Spain. Customers who are PlayStation fans sign up and play against Professional Gamers who are taking their orders simultaneously. Burger King has done some very unique advertising in the last few years. Campaigns like bringing back the Subservient Chicken in 2014 and last year for Halloween doing the McDonald’s Ghost Costume. Burger King continues to advertise in different ways and what better than playing your favourite game against professionals while also ordering a Whopper (maybe 2). Also who knew that Burger King delivers? And Burger King, can you deliver in Canada too. Please and Thank You!

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

 

Weekly Recap

Weekly Recap (February 11 – February 17)

February 17, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Ad Council brings equality to the Kiss Cam

D: At this years NFL Pro Bowl, the ad council (an American non-profit organization) took over the ever so popular jumbotron kiss-cam. If you’ve ever attend a sporting event, you’re familiar with this time. A camera will go around the stands finding couples and showing them on the jumbotron encouraging them to kiss. The Ad Council used this moment to show that “love has no labels” and featured all forms of love different relationships. This is powerful because it creates a truly uplifting message by featuring relationships and friendships across race, religion, age, and more. During a time when the world is appearing very divided, this video couldn’t have better timing. Check it out below.

Ikea’s Practical Advertising

M: Picture those delicious Tasty videos and apply them to home furnishing. Ikea has recently released a set of instructional videos of how to teach millennials and young families to furnish their houses/condos despite smaller spaces. What I find cool about this is that even though that young people like myself typically live in smaller apartments, we can still find our own ways to customize them like a big house.  I feel like this series is a great example of practical advertising. While they aren’t necessarily advertising a specific product, they are demonstrating innovative ways to use a their wide selection. Check out one of my favourite videos out of the series below:

Facebook does their best LinkedIn impression

D: Facebook is going to start allowing pages to post job ads and for applicants to apply all while never leaving the Facebook app itself. After seeing the job posting, job seekers can like, comment, or choose to apply for the position through Messenger. This will likely roll out for free in the beginning stages, but this is an excellent revenue opportunity for Facebook and an excellent all around idea. It will be interesting to see the effect this has on LinkedIn. At the moment, these job postings provide a large amount of revenue for the social network. To all the people saying that Facebook is dying…how exactly?

Nike: Equality

M: Ok…if you follow this platform regularly, you know that we love Nike. That being said, their latest campaign stands out for different reasons. Usually they are known for their smooth, but fast paced action style in their advertisements, but this one has a deeper meaning. Nike’s new “Equality” campaign encourages everyone to transcend the fairness and respect they see in sports, into real life. Featuring the narration of Michael B. Jordan, and atheletes like LeBron James, Serena Williams, Kevin Durant and more, this ad speaks to more than just sports. It stands for equality. Check out the spot below:

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our top Super Bowl ad picks. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.