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frank and oak

Weekly Recap

Weekly Recap: December 2 – December 8

December 8, 2017

With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered. This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!

Written by Dakarai and Malick

Frank And Oak Celebrates Diversity

D: The clothing brand has recently released their “And” collection supported by a 90 second online video. The And collection offers t-shirts, sweaters, and other materials in a unisex fashion, meant to support diversity and the differences we all have. This is certainly a switch in messaging for the brand who will usually have product and utility focused messaging, while this campaign focuses on people and emotions. With the retailer recently jumping in the female clothing space, a unisex campaign like this goes a long way in showing that they don’t just offer men’s clothes and that they are truly a brand for everyone. The 90 second spot itself is a work of art. It features groups of diverse people and the voiceover is a poem from hip-hop artist Cadence Weapon. Be sure to check it out below.

 

ESPN Millennial Ratings Boost

M: Who says that cable cutting is a bad thing? ESPN has reported that their millennial ratings have gone up 33%. This is a result of transitioning to Nielsen’s total live audience member metric which combines streaming and out-of-home viewing along with traditional channels. This is huge. Why? It shows that young people are still watching sports and tuning into their favourite networks – just in a non-traditional way. Myself included, I can’t remember the last time I watched a game on TV without streaming it. What could this mean in the future? More accessibility on mobile devices to live sports, or in other non-traditional out of home environments. I think this is pretty legit considering it furthers the case of avoiding purchasing traditional TV packages for the sake of a few channels. In the future, I’d like to see more streaming services on mobile/out-of-home methods provided by larger networks, rather than illegal streaming sites. Only time will tell.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.