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Weekly Recap

Weekly Recap: November 25 – December 1

December 1, 2017

With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered. This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!

Written by Dakarai

Uber and MADD get together for emotional campaign

D: I think in today’s age it’s a reality that we’ve grown a bit desensitized to drunk driving commercials. We’ve all seen the messaging. They are intended to shock the audience into never even thinking of taking the wheels while under the influence. However, drunk driving is still a huge problem. MADD has launched “Motherhood”, a 60 second video that is actually aimed at those Canadians that are desensitized. The question is, what will it take for people to stop drinking and driving? Are these campaigns reaching them? Is the target their friends? There are a lot of questions to be asked but “Motherhood” is taking a step in the right direction with their PSA.

Spotify taps into their consumer data for a brilliant campaign

D: You might have remembered Spotify’s campaign last year, “Thank’s 2016” written by yours truly. Well this year they’re using the same approach in leveraging all of that hilarious consumer data and turning it into funny billboards. They’ve tapped into the amount of times embarrassing song has been streamed, or a weird playlist and more and have turned them into funny copy lines, such as “2018 Goals. Take a page from the 3,445 people who streamed the “Boozy Brunch” playlist on a Wednesday this year.”. It’s a fun play from the brand that also shows just how many active users they have. I mean all I know is if they referenced my playlist or a song I’m guilty of streaming a million times, they’ve just turned me into a lifetime member. Where do I sign up? See below for a few of my favourites.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (December 17 – December 23)

December 23, 2016

With this being the week before Christmas, the world of advertising has been absolutely flooded. Not to worry, as usual The MAD Mix has you covered on some of the best ads and trends that have happened over the last week. Check some of our favourites below in our weekly recap!

Written by Malick and Dakarai.

Krazy Glue Christmas Tree

M: Talk about the product. Liberty Plaza in downtown New York featured a rather interesting and unique Christmas tree-The Krazy Kristmas Tree. This 25 ft tall tree (artificial) doesn’t have your typical ornaments, but rather you can find the tree to have a drum kit, a TV, and even a foosball table hanging from the branches. What purpose does this serve? Well agency partners Cohn & Wolfe came up with this creative idea to showcase what Krazy Glue can hold together. Typically we think of Krazy Glue being able to hold together pieces of wood, or things around our household. I think this is a great way to not only get into the Christmas spirit, but also demonstrate the strength of the product, but also showcase it in a unique way. Now how will they break this apart…? Check out the video below:

AT&T brings Santa to Facebook Live

D: Apparently less and less children believe in Santa each year, and AT&T wants to change that by showing children the magic of Santa right through their computer screens. The telecommunications company has launched “Santa Live” on Facebook today starting at noon. The live video will show Santa’s elves in the workshop, as well as Santa reading the names and stories of 200 lucky children that made the ‘nice list’. Parents were encouraged weeks before to sign their children up and provide other details. What’s great about this is that it ties AT&T with Santa and /christmas. Parents will remember the effect the brand had on their children for years to come. Check out “Santa Live” here.

Salvation Army Touchdown:

M: Sometimes unintentional brand endorsement and advertising can see some pretty large success. For those who watch the NFL, last weekend in their win over the Tampa Bay Buccaneers, The Dallas Cowboys gave the Salvation Army a huge promo via a touchdown celebration. Cowboys’ Ezekiel Elliot scored and immediately jumped into a Salvation Army kettle featured in the TD zone. Immediately, Salvation Army USA posted a video of Zeke in the kettle with a link where people could contribute to the organization. Unintentional PR is the best kind of PR.  Check out the video below:

 

 

The Skittles Pawn Shop Returns

D: Last year, Wriggley Canada opened up the Skittles Pawn Shop on Queen St in Toronto. This year, it’s back by popular demand with a few changes. Canadians are able to visit the pawn shop with their unwanted Christmas gifts and exchange them for none other than packages of Skittles. Does it get any better? The amount of Skittles you receive will be determined based on the value of the unwanted gift. For those that can’t make it in person, you are able to upload a photo to http://www.skittlespawn.ca of your unwanted gift and receive in real-time an estimate of its value in Skittles. Needless to say if I’m in the area I will have to give this pawn shop a visit. I had to test out the site myself, see what my watch is worth below!

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Holidays!