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Weekly Recap

Weekly Recap: September 17 – September 23

September 23, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

#voteIRL

M: Politics, politics, politics. As everyone knows, the United States of America is going through possibly one of the most critical elections of all time. Clinton or Trump? The choice is pretty obvious to me. A vote against Trump isn’t wasted. To address the youth voting issue, Google launched its #voteIRL campaign in hopes of bumping those numbers up. The video below shows big YouTube players like Hannah Hart, Kingsley, and Hank Green with a message to try and get people out to the polls. I realize that I’ve made a number of political posts on here, but I think this is great. No matter who you vote for, everyone should exercise their right to vote, and Google is doing its part. Check it out:

Apple Releases a Pair of iPhone 7 Commercials

D: During the Emmy’s on Sunday, Apple released two visually stunning spots promoting features of the iPhone 7. The first one is a 60 second spot titled “Midnight” and it focuses on the water proof features of the new phone, as well as the low lit camera. It goes without saying that it was shot at night, and just overall the imagery is visually stunning. The second spot, “Morning Ride” focuses solely on the water resistant capabilities following a cyclist on his morning ride in the rain. With the soaking wet conditions it really makes you wonder just how water proof the phone actually is. Prediction, the next ad will feature someone singing in the shower while holding their phone. Check out both ads below.

 
Virtual Reality Technology-A Study

mainstream-vr-hed-2016

M: Virtual reality is becoming a thing, and we’re on board. A recent Nielson of approximately 8000 consumers shows that over 24% over those consumers have expressed serious interest in using or purchasing a VR product within the next year. 20% however showed that while they weren’t necessarily interested in buying it, they’ve expressed interest just after learning a little bit about it. Coming from someone who loves the newest technology (even if I’m too broke to get it), I can’t see how someone wouldn’t want to at least try a VR product. In my opinion, we’re just hitting the tip of the iceberg with VR technologies, and as they become more mainstream, it’ll be interesting to see how bigger brands can adopt it into their marketing strategies in the next decade or so.

Twitter is Going to Live-stream the Presidential Debates

D: Earlier this summer I mentioned that Twitter is going to start focusing on live-streaming, as it’s something that is perfect for the platform, and provides them with an opportunity to escape their stalled growth. Twitter has seen success with the live-steaming of sports, and by stepping in to the political debate, it will ensure that they cover just about as many people as possible. Between sports and politics, you have a pretty great reach in terms of people interested. Are they the only one’s doing it? Obviously not since Facebook will also be streaming the debates. However, Twitter is making the streams available for even non users, so this can be a great way to attract new people.

twitter live stream

Facebook Messenger Gets an Upgrade

D: I’m sure we all knot the feeling of large Facebook group chats where it’s basically impossible to come up with a decision. Whether it’s which restaurant to go to or which club you’re hitting up that night, there’s usually an issue getting everyone on board, or maybe that’s just my friends. Messenger will be testing out an update shortly in the U.S. that brings voting polls to your group chats. You simply type in a question with some possible responses, and members of the group chat can vote on which ones they want.

Facebook Messenger Update

 

On top of this, another feature they are adding is a tool that uses machine learning to remind your friends to pay you back! Just type “Malick, you owe me $50”, and if they click “Pay Now” it will allow them to type their banking info to proceed with the payment. Needless to say I will be avoiding this if it comes to Canada

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Malick Ba

Innovation, Apple, and the iPhone 7

September 13, 2016

With the iPhone 7 set to debut in-market in a few days, I thought it would be appropriate to not only talk about the release of the phone but more importantly how its been talked about. I’ve seen the specs, I’ve seen the cameras, and I’ve seen the lack of a headphone jack (which doesn’t really bother me to be quite honest). Even with these new upgrades and gadgets the new phone comes with, I feel like its lacking the one true component that Apple has basically been founded on: Innovation.

business-innovation-hero

Now I know that there is no replacement for Steve Jobs. He combined his passion for technology with an innovative mind which led Apple to become one of the most successful global brands of all time. When he unfortunately passed away, Apple picked Tim Cook to be their front man-their new Steve Jobs. I know it is an unfair expectation for anyone to fill those shoes, but since Jobs’ passing Apple’s lack of innovation hasn’t really been surprising. But it hasn’t been terrible.

stevejobscloseup

The iPhone 5 was the first Apple phone to come out in the Tim Cook era, and it definitely didn’t disappoint. With new features added and a sleek design, it was notable that this version wasn’t a failure. Ultimately, it was a good start. Disappointment arose with the release of the iPhone 6. Yes it’s an unreal phone with a bigger screen and a better camera, but what was it more than that? The 6+ was basically just a bigger version of that if I’m not mistaken. What can we expect from the iPhone 7? More of the same kind of upgrades.

I read an article today titled iPhone 7 Analysis: Apple’s Cocky Vision of the Future that made me think a little bit. Cocky? Apple is supposed to be known for being innovative, futuristic, inclusive, and friendly. Was the word “cocky” ever used to describe Apple products in the Jobs era? Maybe that’s unfair of me to ask. Regardless, the article breaks down the iPhone 7’s features with headings like “The Same Design On The Outside”, and “Where’s The Home Key”, which aren’t necessarily showing any sort of positives in this situation.

sad-apple-ceo-tim-cook

I don’t want to subject Cook’s ability to be a good CEO, and I also don’t want to subject his success to the release of iPhones and iPhones only. But there’s a statement to be made here. Steve Job was Apple. The way he envisioned the company and brought ideas to life was fantastic. I think with the release of the iPhone 7 and the comments made thus far about it don’t necessarily indicate the same ideologies that would have been communicated in the Jobs era. However, I think we (and by we I mean I) need to realize that Apple is in a new era. One for the better? Time will have to tell, but I think Tim Cook will have his own legacy to carve.

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick works at an advertising agency and is looking forward to how he can leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

 

Weekly Recap

Weekly Recap (September 3 – September 9)

September 9, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Kijiji Goes on a Campus Tour

In an effort to reach millenials, Kijiji has set out to bring an experiential event to 5 college/university campuses in Toronto, Canada. What’s the experiential event you ask? A giant ball-pit filled with 65,000 balls and packed with prizes to go home with. Four students at a time can dive into the pit, and they are given 30 seconds to find whatever they can. This is basically a dream come true and a great way to kick off the school year. One thing to ask is, what does this have to do with Kijiji? Through the research, Kijiji found that for millenials, “finding a good deal for them can be a source of pride and empowerment,”. Having them literally find prizes through an unexpected ball-pit is a cool way to execute that message. However, I don’t think this message is clear at first glance.

 

Does Equis Reveals the New “Most Interesting Man in the World”

Earlier this year, the brand announced the departure of their iconic “Most Interesting Man in the World” for a decade, Jonathan Goldsmith. On Wednesday, through a 30 second YouTube spot, the brand revealed the new face of the brand, Augustin Legrand. At the end of the video, we see Augustin looking at Jonathan on TV, in which the bartender asks him, “Think anyone will ever be as interesting as him?”. Check out the video below for his response. Great teaser spot, and I’m sure there will lots more to come

 

Apple Recaps their Launch in “Don’t Blink”

Let me start off by just saying, “Wow”. Apple has done it yet again. After holding their iPhone 7 Launch Event, they decided to sum up all the details of the new phone, as well as the new Apple Watch in a fun and engaging 107 second video. Now what’s so special about the video? Well you’ll have to see for yourself but I found it to be a truly pleasing video that makes you want to learn more about the iPhone 7. Although the jokes and the memes took over the internet at lightning speed, regarding the removal of the headphone jack, I think the way they introduced this removal was fascinating. In the video it mentions that they wanted to “reinvent something that had not been touched in 100 years”. Nicely done.Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here

Dakarai Turner

R.I.P. to the iPhone Headphone Jack

January 12, 2016

In an effort to make the iPhone 7 slimmer, Apple may say goodbye to the headphone jack.

 

With rumors surrounding the new iPhone 7, it’s being said by numerous sources that the phone will not feature a headphone port, in an effort to make the smartphone slimmer. Now, whether you’re #TeamSansung, #TeamiPhone, or #TeamBlackberry (didn’t leave you out), if true, this news is very important.

People aren’t very happy, Rightfully so?

With a 3.55mm headphone port, it prevents the phone from getting any slimmer than a certain point. Remove it, and we’ll all finally get a slimmer phone, we all want that…right?iphone7

So how will we listen to music? One of the rumors is that the iPhone 7 will use a lightning cable. Essentially the headphones will plug into the lightning port (the port you plug your charger into). This will create a digital connection rather than the standard analog connection for headphones. Yes you read that right. This will prevent users from charging their phones and listening to music at the same time, as well as draining the battery much faster. Not only that, but external headphone manufacturers would need to provide lightning cables with their headphones so that users could use them with their iPhone 7’s. This just seems like so much extra money being spent for something that you never needed in the first place. As funny as it is to joke about Apple being so expensive, they would probably make an adaptor so that you could plug regular external analog headphones into the iPhone 7. This would be an accessory for $50+ of course.

Another option would be Bluetooth wireless headphones, which seems like a better alternative since they are already being used. However, just from a personal standpoint, I have absolutely no problem with wired headphones and the way things are now, and I am sure I’m not in the minority with this opinion.

With over 200,000 people signing a petition for Apple to stop the removal of the headphone jack, it really makes you think if this will hurt the sales of the iPhone 7. Or is this just short-term anger that people will learn to love and simply forget about? I mean, we are talking about APPLE here: the powerhouse company that could sell phones with chargers sold separately if they wanted to.

Apple is taking huge steps in terms of advancing their smartphones. A move so big that if proven effective, Samsung would be sure to use in their new phones in order to compete.

From reading thiApple-logo-profit-554804s article you may have gathered that I strongly dislike Apple. However, it is the complete opposite. I am a happy MacBook and iPhone 5 user. There are so many great things to say about a company like Apple; with a special way to go about marketing, they have convinced us that we need every single one of their products, and the accessories they come with.

One thing to remember is that Apple has yet to officially make a statement on these rumors. For all we know, they could be 100% false. Apple is exactly the type of company that would ignore the poor public perception, and give us (the public) something we didn’t want, but now need.

 

Dakarai Turner (Dak) is an ambitious professional approaching his final year of the Advertising & Marketing Communications program at Humber College. Over the course of the summer, Dakarai spent his time working as a Communications Intern for the digital and marketing agency thinkCOMPASS, as well as the Canadian Association of Marketing Professionals as a Marketing Coordinator. Follow him on TwitterInstagram, and connect on LinkedIn to learn more about him.