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pokemon go

Malick Ba

A Story of a Hot-Dog and Augmented Reality

July 18, 2017

If I had told you that a dancing hot-dog would be the biggest thing of summer 2017, you’d think I was completely out of my mind. Over the last few weeks, if you’ve paid any attention to your Instagram & Snapchat feeds you’ll have noticed that the dancing hot-dog is taking the internet by storm. For those who don’t know, Snapchat’s latest round of filters contains an augmented reality piece that allows you to place a dancing hot-dog onto any surface and increase/decrease it in size. To give a bit more detail, one would simply open snapchat, tap on the screen and scroll through the filters until you find the hot-dog. Once that’s done, you can drag it around your screen and resize it with your fingers. Pretty simple-yet pretty hilarious. As you can imagine, the internet has been going to town with the memes. Is it annoying? Is it hilarious? Who cares. What I think the most important part of this hot-dog is how the introduction of augmented reality (AR) on snapchat and other platforms can add another dimension of entertainment in a social setting.

 

For those who aren’t familiar, AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented by compuer-generated images, sound, video, or even GPS data. Remember Pokemon Go last year? Pokemon Go for me was the first time that users were able to experience AR in a completely accessible and fun way for users to engage.  While the hot-dog is much simpler than Pokemon Go, these two examples show how AR is and can become a huge way we interact online. Moving on from actually using it on Snapchat, the memes that came from this were insane. Here are some of my favourites.

Yes this is another viral craze that will die in a few weeks, but I think the implications from this, something so simple, can be effective not only in a social setting, but in advertising as well. It’s literally just a dancing hot-dog. Think of the potential from a marketing point of view. If brands can figure out how to effectively incorporate AR technology into advertising initiatives, the possibilities are endless. We’ve seen success with Pokemon Go. We’ve seen success with the hot-dog. We’ve ultimately figured it out. Now how do we bring this success into advertising? Only time will tell. Long story short, AR is the future. It’s fun yet scalable in complexity. Pokemon Go was a massive endeavour with plenty of moving parts. A dancing hot-dog is…well not that complicated. Do you see the difference? In the future, I’d really love to see how AR is integrated not only in our social spaces, but how successful advertisers will be able to use it to advance their brand.

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Dakarai Turner, Malick Ba, Weekly Recap

2016 Annual Recap – The Top 5 Highlights of the Year

December 30, 2016

It goes without saying that 2016 has been quite the year. We’ve witnessed a controversial new president become elected, a fairly high number of celebrity deaths, and of course a plethora of great memes. With all of this going on, we wanted to put together five key moments of the year in relation to advertising and marketing. Check out our recap of 2016 below.

Written by Malick and Dakarai.

 

Instagram’s Competitive Year

Instagram’s new logo introduced in 2016

M: Instagram made some serious competitive moves in 2016. As any frequent Instagram user would know, the ability to display a photo or video for a limited period of time on their profile (also known as a “Story”) was added into the photo sharing app this year. The addition of this allowed fun instances in time to be displayed to whoever is a part of your network. The significance of this more importantly shows competitive action to Snapchat (who basically invented the idea of the Story). From personal experience, a lot of people in my network use their Instagram Story to link off to their Snapchat handle which seems to be counter productive from Instagram’s standpoint, by adding this function in it allows for insight on Instagram’s development from a competitive point of view.

 

Recently, Instagram also added in the ability to “like” comments on someone’s photos which was not previously available. With the importance of staying competitive in the social media game, these additions have really allowed Instagram to develop into an all-purpose platform rather than strictly having the app used for photo sharing. That being said, it will be interesting to see how it develops further in 2017.

Pokémon GO Goes Global

D: If you had told me in 2015 that a year later I’d be walking around downtown staring at my phone and catching Pokémon, I probably would have laughed in your face. To the world’s surprise, this is exactly what happened this past summer. The augmented reality mobile game Pokémon Go was an instant success from the day it was released on the app store. It became quite normal to walk outside and see groups of tweens, teens, adults, and even your grand parents walking around with their phones stuck to their faces in hopes of catching that evasive Pikachu. Because of the games early success, we saw quite the phenomenon with large corporations and small businesses getting involved.

Over the summer, retailers began to offer incentives such as discounts, free WI-FI, and phone charging stations for Pokémon Go players. Fast-forward to the end of 2016 and the game is certainly not as popular as it was in the summer. However, the brand is still trying to figure out new ways to keep the game alive! It will be interesting to see what they do in the new year.

 
R.I.P. Vine

King Bach, Vine star

M: While we did talk about this in one of our previous recaps, Vine’s disappearance from the social media world was a hot topic in 2016. In 2013, Vine was the most innovative, interesting, and entertaining platforms that I’ve ever witnessed. Users could record short video loops of anything they wanted. This turned into what I like to call “YouTube on crack”. Internet personalities like King Bach (pictured right), Jerome Jarre, and Brittany Furlan figured out how to use Vine for entertainment and used those as extensions to their also popular YouTube channels. For me personally, Vine was a lot of fun but I didn’t get on it until years after it was popular. However, 2016 claimed the six-second social media innovation for its own. With a lack of staying current, the development of Snapchat, and the success of Instagram, there was simply no room for Vine. This is the first time that I was there for the development of a social media platform as well as its end, so for me it came down to one thing: Vine’s lack of progress in recent years goes to show that staying competitive in any sphere of advertising and marketing is a key for success.

 

The Meme Takeover

D: Every year we have our fair share of memes and viral hits, but for 2016 there were two that stood out. Although completely separate on the surface, The Mannequin Challenge and Harambe had similarities. For starters, they were “brand-proof”. Unlike, the “Damn Daniel” meme that was easily attached to Vans shoes, The Mannequin Challenge and Harambe were both created organically and didn’t carry a brand attachment.

The Mannequin Challenge started in November in a High School classroom, and quickly turned into a video fad where groups of people would pose in a typically funny way as if they were mannequins. Simple, funny, and cooperative were the driving factors for this meme’s success.

CHALLENGE ACCEPTED! #mannequinchallenge #GiantsPride

A post shared by New York Giants (@nygiants) on

 

The Harambe meme was one of those things that came as a surprise to everyone. Harambe, the Cincinnati Zoo Gorilla that was shot and killed after a child fell in its enclosure became idolized in 2016. All sorts of merchandise, songs, videos, and candlelight vigils were done in the honour of this Gorilla.

What’s important for brand’s to realize is that they don’t have to be involved in every single thing that happens in 2016. If you have nothing innovative or relevant to contribute when the next big meme comes out, it’s best to just not participate. Leave it for the people to enjoy!

The MAD Mix Won Big!

D: As many of you may know, we took home the “Student Marketer of the Year” award at the CAMP Marketing Awards in November. This was a tremendous accomplishment for us as we’ve done our best to grow The MAD Mix to new heights this past year. What started as a blog that Malick and myself wrote for, quickly extended to a platform that has welcomed over 30 different guest writers across North America. In 2017, we hope to continue to explore new opportunities with The MAD Mix through the addition of new features, team members, and hopefully another shiny award. Check out some of our photos of the event below!

 

That’s our recap of 2016’s best. You can check out all of our previous weekly recap’s here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy New Year!

Weekly Recap

Weekly Recap (August 6 – August 12)

August 12, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

Written by Malick and Dakarai

 

Star Wars: 

M: Does this count as an ad? Well technically it counts as a promotion. As a big Star Wars fan, I love that they are already getting the ball rolling by releasing tidbits of information about the new film that’s set to come out next year. There’s no surprise that the success of all the promotions, advertisements, and experiential marketing efforts behind the first instalment of the latest Star Wars serious would come around again this time. By releasing trailers this early, it gets the fans engaged and more importantly, building anticipation for the film’s release. This trailer in particular does a great job at hinting at some possible plot lines. Because Star Wars is already a massive series, it’s easy for fans to piece together bits of information released from the trailers and try and figure out the entire plot line. Check out the links here and here for some interesting ideas about what we’ve learned so far from the movie.

 

 

Nike: Unlimited Together

M: How good is Nike at making athletic commercials? This commercial is all about the unification of the U.S men’s and women’s Olympic basketball teams (both powerhouses by the way) in Rio. This commercial features a “theme” resembling a national anthem type feel from one of my favourite artists Chance the Rapper. The ad features this theme over inspiring black and white shots with some of the biggest stars in USA basketball. Some of the big names include Kyrie Irving, Draymond Green, and Elena Delle Donne. Unlimited Together is an inspiring advertisement with the sole purpose of not only uniting these two teams together in their pursuit for gold during the Olympics but gathering support from back home as well. Pretty cool. Now excuse me while I throw the song on my iPod.

 

 Temptations-Treat Them Too

M:I don’t care how old you are, or where you’re from-everyone loves a good cat video. Temptations, an established kitty treat company, has released a hilarious advertisement based off of the keyboard cat video from years ago that went viral. This 80’s style ad is geared towards cat owners with the sole purpose of reminding them that cats need love too! The video features cats playing instruments (lol) to a theme talking about just that. I think this is a hilarious commercial mainly because its straight up cats doing things  that cats don’t normally do. I have a very basic sense of humor when it comes to these things. Cats need love too-and Temptations did a great job outlining this in this cheesy commercial. Check out the video below.

 

U.S. Mall Joins the Pokémon Go Craze

D: At this point there seems to be daily news coming out Pokémon Go, from businesses hoping on the bandwaggon, to outrageous meet ups. Colonie Center, a mall in Albany, NY decided to take advantage of their Pokégym status by staging re-decorating their lobby into a battle arena. Not only this bus there are two small phone kiosks appropriately positioned in the lobby, just in cause you were looking to get a battery pack or phone case. It seems as though many businesses have tried to capitalize on the somewhat zombie like symptoms of some Pokémon Go players by bringing products as close to them as possible. Check out a picture of the lobby below.

mall-pokemon-go-poke-gym

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. Think we missed one? Let us know! Be sure to follow us on Facebook here

Dakarai Turner

From Pokémaster to Paying Customer – What the Early Success of Pokémon Go Means for Local Businesses

July 12, 2016

Whether you’re a fan of Pokémon or not, between last week (July 6th) and today, you’ve probably thought about, or already have downloaded the Pokémon Go app, for one of two reasons. You grew up playing Pokemon and love their games, or everyone around you is playing and you decided to give it a shot. Regardless of the reason, the augmented reality driven platform has taken the world by storm, and has already been a proven success for Nintendo. It was recently reported that Nintendo’s share price rose 24.52 percent in one day, adding $7.5 Billion to their market value. Phenomenal to say the least.

The object of the game, for the unaware, is to catch various monsters that pop up as you navigate the real worldMan playing Pokemon Go, as well as battle other players for territory. Just go outside in a well populated place and you will most likely see people walking around pointing their phones at the floor as if it were a metal detector. The app currently has more installations than Tinder, and is currently being used for 43 minutes a day on average in the U.S. For comparison, Snapchat’s daily usage is 22 minutes. To be fair, this is an app fresh out the oven that is living off of hype for right now, so time will tell if its success will last. Personally, I have never really been into Pokémon, but I am strongly considering downloading the app because of everyone around me talking about it…FOMO is real.

So what does this all mean for small businesses and marketers?

With Virtual and Augmented Reality reaching an all time high in terms of use, it opens a great world opportunities for brands to explore new media channels and create experiences for their consumers. Why does Pokémon Go appeal to so many people? It’s something different. There could have simply been a new Pokémon game that would definitely do well in terms of downloads from fanatics alone. However, what makes Pokémon Go special, is clearly the experience it provides. It forces you to gClothing store using Pokemon Goo outside and explore your city, all while interacting with the game.

It’s pretty early, but local businesses are already taking advantage of the popularity surrounding the app. “Pokéstops” and “Pokégyms” are real life locations that include various local businesses that are pre-determined. As you can imagine, with flocks of teenagers and young adults flocking around a local business, it’s on them to turn them into paying customers. Check out an example to the right of a local clothing store that is registered as a Pokéshop.

Users can make an in-app purchase for Lure Models. Essentially it creates a hot zone in the designated area that will attract Pokémon, and inevitably other players for 30 minutes. I mean, is it really that hard to imagine a local coffee shop using this feature to attract players near their store. Throw in an outdoor sign with a fantastic promotion aimed at Pokemon Go players and there you go! The Lure Model would only cost $1.29 per hour.

Pokemon Go store

It’s only been a week and Pokémon Go has taken complete control of the internet. It’s the subject of every water cooler conversation, and your mom is probably messaging you to tell her how it works. In the coming days we will definitely be seeing some creative ways that businesses are using the platform. The one question that arises when this much hype is involved, is will it last? Only time will tell.

Dakarai is an ambitious professional with a passion for advertising and marketing, who is currently completing an internship in account services for an ad agency in Toronto. When he’s not at the office, he’s most likely trying out a new restaurant, browsing AdWeek, or binge watching something on Netflix. Dakarai, but you can call him Dak. Follow him on TwitterInstagram, and connect on LinkedIn to learn more about him.