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PSA

Weekly Recap

Weekly Recap: November 25 – December 1

December 1, 2017

With the world of advertising and marketing moving so quickly, it can be hard to keep up with trends, ads, and more. Not to worry, we have you covered. This week, we recapped some of our favourite ads that happened throughout the week. Enjoy!

Written by Dakarai

Uber and MADD get together for emotional campaign

D: I think in today’s age it’s a reality that we’ve grown a bit desensitized to drunk driving commercials. We’ve all seen the messaging. They are intended to shock the audience into never even thinking of taking the wheels while under the influence. However, drunk driving is still a huge problem. MADD has launched “Motherhood”, a 60 second video that is actually aimed at those Canadians that are desensitized. The question is, what will it take for people to stop drinking and driving? Are these campaigns reaching them? Is the target their friends? There are a lot of questions to be asked but “Motherhood” is taking a step in the right direction with their PSA.

Spotify taps into their consumer data for a brilliant campaign

D: You might have remembered Spotify’s campaign last year, “Thank’s 2016” written by yours truly. Well this year they’re using the same approach in leveraging all of that hilarious consumer data and turning it into funny billboards. They’ve tapped into the amount of times embarrassing song has been streamed, or a weird playlist and more and have turned them into funny copy lines, such as “2018 Goals. Take a page from the 3,445 people who streamed the “Boozy Brunch” playlist on a Wednesday this year.”. It’s a fun play from the brand that also shows just how many active users they have. I mean all I know is if they referenced my playlist or a song I’m guilty of streaming a million times, they’ve just turned me into a lifetime member. Where do I sign up? See below for a few of my favourites.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap (July 15 – July 21)

July 21, 2017

It’s been a crazy week in the world of advertising and marketing. Not to worry, we got you covered. Check out our weekly recap that highlights some of the best, worst, and hottest in what’s going down in the industry for the week!

Written by Malick and Dakarai.

 

McDonald’s Apparel

M: To compete with Pizza Hut and KFC, McDonald’s has come out with their own line of apparel and goods that’s set to be released on July 26th. Titled The McDelivery Collection, the line will be available via UberEATS in only a certain number of countries. The line showcases a Big Mac onesie, along with flip-flops that read “World Famous”. Honestly, I get that they are trying to compete with with other fast food brands mentioned above, but why clothes? How did this conversation even start? Will people actually wear this stuff?  I get the novelty of it. I can definitely see some of my friends wearing a sweater with a big mac on it just for jokes, but personally I think McDons’ and other fast food companies should stick to what they do best.

Cophenhagen Bus Wrap: Amnesty International

M: This is a great example of creativity combined with proper media placement. To bring awareness to the war in Syria (specifically the city of Aleppo) Amnesty International used a bus wrap that depicts the artwork of a tank. Designed by agency Rober/Boisen & Like-minded, the purpose of the bus wrap was to show that this is what day-to-day life I for the citizens who live in Aleppo. I think it also sheds light on a refugees’ right to security and It allows people to feel a sense of empathy that they may not have direct experience to. Check out the video for it below:

 

BBDO Rolls Out a Food Truck Filled with Toxic Food

D: So how do you spread awareness for people with deadly food allergies exactly? You set up “Khil Mi” a food truck in New York City that serves poisonous food. “Could you EAT” is a PSA for a non profit company by the name of E.A.T (End Allergies Together) and does a great job conveying the message that for some people simply taking a bite out of certain foods could be their last. Make sure to check out the video below. E.A.T. has raised $1.4 Million to date and was founded by two parents of children deceased due to allergies.

 

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Weekly Recap (January 14 – January 20)

January 20, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Kyrie 3: Improv

M: Ok I’m back at it again with the Nike ads, but I couldn’t pass this one up. This spot promotes NBA champion Kyrie Irving’s new line of kicks, the Kyrie 3’s with a musical twist. The ad begins with a drum solo that provokes Irving to ball handle to the rhythm. Who’s on the kit? None other than Questlove from The Roots. The two square off in a drum solo/dribbling battle that highlights the agility and duration that the new shoes can give you. Not only is this wildly entertaining for both music and basketball fans, but it’s just a wicked idea. Nike never disappoints, check out the spot below.

A YouTuber Takes a New Approach to ‘Don’t Text and Drive’

D: We see them all the time. The emotionally driven PSA’s following the tragedy of a texting and driving incident. Some go for the shock factor, and some will go for the emotional side of things. The question is, do they really work at the end of the day? In my experience, the amount of people I still see text and drive is astonishing. The reason why a lot of these ads don’t seem to have a lasting effect is for the sole reason that they are simply ads. Ashley Waxman Bakshi, a popular beauty YouTube star worked with Or Yarok (the Association for Safer Driving in Israel), to set up a staged video that appeared as if it was live. Her viewers got to see her driving in her car, reach for her phone to text and collide with an incoming vehicle. How do you make the issue of texting and driving feel more real? This is exactly the sort of stuff we need to be seeing more. Check out the video below.

McDonald’s Bacon Big Mac Awareness

M: In the last week or so, I’ve seen McDonald’s ads pop up that question whether or not their famous Big Mac is considered a Big Mac if it has bacon on it. While this seems like a pretty strange proposition to me as to why a burger would be under a different title if it adds another layer of meat, this question has sparked a bit of debate on the internet. Does the name change? Or does it not? I love these kind of campaigns because while it seems so trivial, it tampers with people’s views on a cultural icon and sparks a discussion. Wait…did I just call a Big Mac a cultural icon? Anyways, if it’s not evident enough, the spot below had an open comment section earlier this week when it was posted, but now comments are disabled. Maybe too much negative backlash? Who knows. Check out the spot below and let us know if you think adding bacon to it changes the name.

KFC Gets in the All-Star Spirit

D: As NBA all-star weekend is only a few weeks away, brands are beginning to step into the conversation with their all-star themed campaigns. KFC, one of the NBA’s many partners has launched a new campaign centred around using the al-star game to bring families together. In the TV spots, people are encouraged to download the QSR’s “KFC All-Star” augmented reality app. This is also accompanied by a social video that can be found below. You simply scan the top of the KFC bucket, and you can then use it as a virtual basketball net. There is also an option for those that don’t have the bucket, but let’s just be honest…that’s not as fun. GO out there, buy your buckets, and enjoy! Check out a video below of one of the ads from early this month. Also be sure to check out this article where you can find the new ads.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here.