The Kanye West and Taylor Swift conundrum just got a bit crazier. If you haven’t heard Kanye’s song “Famous” off of his latest album The Life of Pablo, pause right now and listen below. *Caution-Nudity*
As you just heard, one of the opening verses in the songs has caused quite the conversation. “For all my south side n***as that know me best, I feel like me and Taylor might still have sex, why? I made that bitch famous.”
Obviously that’s a very bold statement by Mr. West-and a daring one at that. Kanye is always known for saying some outlandish stuff, but just this week alone that verse has caused quite the commotion. Taylor Swift had come back denying that Kanye had ever reached out to her about the verse previous to it being record and sold on one of the best hip-hop albums of the year. So why has this become so relevant? A few days ago, Kim Kardashian (Kanye’s beloved wife) had tweeted a video of a conversation between Kanye and Taylor concerning the verse. The video’s content was basically Kanye talking to Taylor about using her name in that song and the content around it. What was surprising was that Taylor Swift gave Kanye the ok to use her name in a verse-which ultimately goes against all of the claims that she had made when the song was first released. Check out the clip here.
Why is this a big deal? This whole situation just goes to show the power of influencers and public relations as a celebrity. This feud has been popping up all over the internet and has ultimately damaged Taylor Swift’s public image-she lied and got caught. I bet her PR team is working furiously to try and resolve the issue but at the end of the day, three of the biggest names in the industry are being talked about on a wildfire level once again. While this is a PR issue for Swift, something to me seems like this wasn’t planned out perfectly between the trifecta of Swift, and the West’s. Its just too easy.
While we’re still looking for answers about who’s right and who’s wrong in this situation-bottom line is that situations like these are reasons how celebrities stay relevant and always in the spot light. When people ask why Kim Kardashian is famous, you look at situations like this. She’s gotten herself involved with some of the biggest names in music. They’ve interconnected themselves using the internet to create a story that puts every single one of them in the spotlight.
Lets get serious. While Taylor and Kanye have had a history of feuding, adding Kim to the mix just amplifies the story even more. Kanye and Kim have their own relationship. Kanye and Taylor have their own relationship. Now, Kim and Taylor have their own relationship. Each one of those people has their own publics to manage and be involved in. I don’t pay much attention to stories like these, but its fascinating from a PR perspective to see the types of interconnectivity between not only the three, but what this means if you’re a fan of either one of those people. It’s a matter of picking sides, and the three of them influencing their publics and the media in a way that amplifies into a huge story. While I’m not really a fan of Taylor or Kim, I’m going to have to default and join #TeamKanye for this.
Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick works at an advertising agency and is looking forward to how he can leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.