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Weekly Recap

Weekly Recap (June 18 – June 24)

June 24, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

Bentley uses NASA technology to take a 53-billion-pixel image

D: The luxury car brand took a seemingly normal photo of the Golden Gate Bridge for their site, encouraging users to zoom in. Once you zoom, you go from the once panoramic image of the bridge, all the way to the imprint of the Bentley logo on the seat of the new Bentley Mulsanne. Bentley used this image to show their “attention to detail”. The image uses 53 billion pixels which is 53,000 megapixels (the iPhone 6 takes 12 megapixel images). If printed out, a picture this big would be the same size as a football field, for comparison.

Panoramic image of the Golden State Bridge

Panoramic image of the Golden State Bridge

 

After zooming at 50%, you being to see the Bentley Mulsanne

After zooming at 50%, you being to see the Bentley Mulsanne

 

At 100% Zoom you hit the stitching on the passenger seat

At 100% Zoom you hit the stitching on the passenger seat

Instagram Reaches 500 Million Monthly Users

M: Instagram has easily become my favourite social media platform since I got it last year-and clearly I’m not the only one who thinks so. It’s been confirmed that Instagram has gained over 100 million users in the last 9 months alone to bring the total above 500 million! To scale, it has gained about 200 million users in the last year and a half. This is amongst the various changes made to the platform this year, including a new logo, change in interface, and general algorithm. Keep the selfies and food pics coming!Bottle With Popping Cork on Apple

 

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Independence Day Uses Google Maps to Simulate an Alien Invasion

D: Now I’m not usually one to go too crazy over film promotion, but this really caught my eye. My friend shared a website with me that is an interactive tool to promote the new Independence Day 2 movie that releases in theatres today (June 24)! The website prompts you to enter your address in the given field, and after doing so it will show a simulation of an alien invasion in your neighbourhood. Personally, I didn’t even know there was an Independence Day 2 movie coming out, so this was a great way to put it on people’s radar in an exciting way. Check out the site here.

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Screengrab of the Home Page

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Screengrab using the White House

2016 NBA Finals is the Most Watched Finals of the Century

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M: Back with the 2016 NBA finals. I can say that it was one of the best finals I’ve ever seen, but that has been solidified through the fact that according to Ad Week, it was one of the most watched games in NBA finals history SINCE the Michael Jordan era, surpassing the 30 million viewer mark. That’s huge. In this epic match up, it’s only appropriate that the man who was a part of this viewership spike, is also the same man who made a promise to bring the championship back to Cleveland: LeBron James. Just another comparison between him and MJ I guess…

Rhapsody Rebrands Itself as Napster

D: Rhapsody and Napster, two names you probably haven’t heard since grade school are making a comeback..sort of. In this world music streaming giants such as Spotify, Apple Music, and TIDAL, it looks as though Rhapsody wants a piece of the pie. The company recently announced that it will now take on the name of Napster, since they acquired Napster itself in 2011. The change of the name is clearly to appeal to those that once loved the platform..#Throwback. The question is, is it too late to be doing this? Check out a teaser of the change below.
Nap_Spin

 

Nike Salute’s the Cavaliers in “Worth the Wait”

M: This is the ad that I was waiting for. There’s no doubt that the NBA Finals was absolutely unreal, as mentioned earlier with the Finals hitting over 30 million viewers for the first time since the 90’s. In light of the celebration, Nike released a 60-second spot online that aired directly after the grand finale. The ad, “Worth the Wait” shows the deep emotion for new and longtime Cavs fans that finally get to witness their city winning the big championship. The ad features everything from a security guard watching the game while at work, a girl watching while riding the bus, and families watching together. Nike captures the nerves that the game brought to fans around the world (especially in Ohio) as it came right down to the final seconds. The Cleveland Cavaliers finally did it. Check it out below.

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know! Check out our recap of last week’s best, and be sure to like us on Facebook here.

Malick Ba

Beyoncé and Lemonade

April 26, 2016

She’s the master of the surprise album. She’s powerful. She’s a master of marketing. To no surprise, this article is all about Beyoncé herself. With her sixth studio album titled “Lemonade” released out of nowhere last weekend, I felt it was appropriate to talk about the Queen herself.  The album is full of broken relationships and ultimately a testament to the strength and perseverance of black women. While although I think Beyoncé fans would love anything that she put out, Lemonade is just a testament to how well her marketing department knows how to operate.

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Lemonade originally became available on Tidal which is a music streaming service owned by her husband none other than Jay-Z. Conveniently, her album became available as soon as her HBO special ended on 10pm on Saturday. For those who are unfamiliar with Tidal, Jay-Z acquired the Swedish music streaming service Aspiro, and rebranded it as Tidal with several other dominant artists last year. One of their biggest marketing strategies is the exclusivity it provides. If it’s on Tidal, then that’s how you get it (cough cough, Kanye West). However, her album was uploaded to iTunes on April 25th.giphy (3)

According to Billboard.com, when her album was released on Saturday, google searches involving the words “tidal” and “music” rose above to over 150%. That is definitely indicative of the kind of power Beyoncé has. Projections for its sales are expected to sell approximately up to 600,000 units this week alone.

Back to the album, it has started a lot of controversy in many other ways. Beyoncé discusses cheating in relationships within the album that has broken the internet. Without mentioning his name, Jay-Z has been under fire recently. Lyrics hint at the fact that Jay-Z possibly cheated on the Queen with Rachel Roy, a fashion designer that has been rumoured to be involved with the Brooklyn super star over the years. But that may be one of the most magnetic traits about the album. The internet is full of conspiracy theories discusses the possibilities of their future. Is this some sort of PR stunt to promote the album? Who knows? Is it legitimate? No clue. But what I do know is that the media (most notably tabloid magazines) have been inadvertently promoting her album, her music, and herself exponentially over the last few days since Lemonade’s release.

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Beyoncé is arguably one of the most powerful women in the world, if not the most powerful women in the music industry. The timing of its release was unknown, but perfect. The lyrics behind her music imply, but don’t tell.  The amount of articles, theories, and bits of information that have been written about Beyoncé is just indicative of her control over us. All hail the queen.

 

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick is a senior at Humber College and is looking forward to how he can leave his mark upon the marketing world. Follow him on Instagram, and connect with him on LinkedIn.