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tim hortons

Weekly Recap

Weekly Recap (September 24 – September 29)

September 30, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Snapchat Unveils ‘Spectacles’

D: A few days ago, Snapchat (now Snap Inc.) unveiled a video for ‘Spectacles’. Spectacles is the brands take on wearable tech. We all know how Google Glass didn’t take off, evidently since you probably don’t know anyone with them..but I think there might be something here for Snapchat. The glasses will be able to record videos or take pictures and upload them directly to your Snapchat Memories. This is all done without even taking out your phone, and basically just makes taking creepy pictures even easier. The glasses will be out for a limited time and will cost $130 a pair. We’ll revisit this article after their released and banned from schools! Check out the :30sec video for Spectacles.

Tim Hortons Celebrates “National Coffee Day”

D: In case you didn’t know, today (September 29th) is National Coffee Day. Tim Hortons of course celebrated in the most Canadian way possible. The brand started a “pay-it forward chain”. They gave away 100 special edition Tim Cards to random locations across Canada and are valid for one free small coffee. After using it once it is reloaded, and you are encouraged to pass it on to someone else and “pay-it forward”. The chain will keep going until 10,000 coffees have been given away or 10 days have passed. This is a pretty creative way to execute the phrase “pay-it forward”, and fits in extremely well with the Tim Hortons brand. The brand is encouraging people to share their pay-it stories at http://www.everycup.ca/.

David Beckham and Kevin Hart Star in  H&M’s ‘The Road Trip’

Two two completely different personalities starred in yet another funny ad for the clothing brand. The Road Trip is a 5 minute long video that follows Kevin Hart and David Beckham wearing H&M’s new modern essentials collection. The great part about the ad is that the two stars are constantly wearing something new in almost every scene, and they are wearing the same exact outfit. It shows the diversity of the looks that H&M carries, because if you haven’t noticed the two men look completely different. I don’t want to spoil the video for you but the tagline “All you need is the essentials” is communicated perfectly. Check out the video below.

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Weekly Recap

Weekly Recap (August 27 – September 2)

September 2, 2016

With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.

 

Tim Hortons Expands to the U.K.

Just last week, the QSR that is synonymous with Canadian culture announced plans to open locations in the U.K, as well Scotland and Wales. With Tim Hortons being so heavily attached to what it is to “be Canadian”, it will be very interesting to see they brand themselves in Europe. The question will be whether or not Tim HortoTim Hortons U.K. Expansionns tries to bring a taste of Canada to Europe, or if they attempt to fit in with the other dominating QSR’s. A representative of the brand backed up their decision by saying: “Great Britain is an attractive QSR market with a strong and growing coffee culture so it is a natural fit for the brand.”. One thing that is for sure, it will probably take quite some time for anyone in Europe to realize that Tim Hortons is actually named after a Canadian hockey player.

 

 

Instagram Adds Zoom Feature to Photos and Videos

Now is this news? You be the judge, but it seems pretty outrageous it took Instagram 6 years to add a feature that is so basic in its nature. Now you can creep just a little bit better by zooming into whatever image you would like. With the introduction of this new feature, it opens up creative opportunities for brands. Check out a few examples of brands already utilizing the zoom feature in their posts. it goes without saying that these will be much more interesting if you’re on mobile.

 

Graffiti Alley Plays with VR

Graffiti Alley, the popular Toronto tourist attraction has pimped out their Instagram account to give people the experience of visiting the downtown location from the comfort of their phones. 800 images stitched together, and 1,300 Instagram posts has created a masterpiece. It’s a creative way to show off the visually stunning area, and entice people to visit the real thing. Check out their Instagram page here on mobile to get the full experience.

Graffiti Alley

 

Graffiti Alley

 

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here

Malick Ba

Tim Hortons Is Way Too Canadian For It’s Own Good(will).

January 27, 2016

In the last month, we’ve seen some pretty big changes with everyone’s favourite thrift shop Goodwill. According to The Toronto Star , in the last few weeks the second hand clothing store has seen 16 stores and 10 donation centers in Ontario shut down without much communication from upper management. What I mean by that is Goodwill employees had shown up for their respective shifts only to find a note on the door saying that the store has been closed.  On top of that, one of the biggest issues with this that I have is that Goodwill is known to hire a plethora of individuals with disabilities. With a combination of horrible communication and laying off 430 employees (many with disabilities) from a public relations perspective, this looks really really bad. To flip the script a little bit, there is one organization in Canada that truly embodies what it means to be inclusive, helpful, and truly Canadian: Tim Hortons.

A note posted on the front of one of the 16 Goodwill stores closed.

A note posted on the front of one of the 16 Goodwill stores closed.

It has been reported by The Toronto Star that Mark Wafer, a Tim Hortons franchise owner of 6 has reached out on social media to (former) Goodwill employees  (disabled or nondisabled) and has been offering them a place to work. Wafer himself identifies as being deaf, only being able to listen with 20% hearing.

Mark Wafer and Employee

Mark Wafer and one of his employees.

This is not some sort of elaborate PR stunt. This is not a marketing tactic to get people to buy more coffee. This is a story of someone who is truly able to embody what it means to be a loving, helping Canadian. Whether he knows this or not, Wafer carries the characteristics of the type of person that Tim Hortons’ brand should want to employ in their organization in management positions. Canadian businesses should look to Wafer as to how they can improve employee relations, business practices, and public image.

This situation reminds us about the difference between good management, and bad management. Goodwill ownership has fumbled pretty hard with public image because of their colossal lack of effective communication. The Tim Hortons brand has a gem in Mark Wafer. This is a prime example of a person who can improve business and perpetuate the positive Tim Hortons’ culture of what a true, inclusive Canadian leader would do in a situation like this.

Somehow, Wafer made Tim Hortons even more Canadian eh?

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Malick Ba is currently an aspiring marketing professional living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick is a senior at Humber College and is looking forward to what he can provide to the marketing world upon graduation. Follow him onTwitterInstagram, and connect with him on LinkedIn.