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Weekly Recap

Weekly Recap (October 7 – October 13)

October 13, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick & Kathleen

 

Burger King Beefs with Wendy’s

D: 2017 is going to be quite the year to explain. The current U.S. president, the social media challenges popping up every month, the natural disasters, and now amongst the list…Burger King is throwing shade at Wendy’s. After Wendy’s removed their popular spicy nuggets earlier this year, fans were outraged to say the least. They showed their frustration through tweets, and even an online petition to bring the nuggets back. Now that Burger King is introducing their own spicy nuggets, they are actually turning those negative Wendy’s tweets into promoted posts. They are essentially creating ads using people’s frustration with Wendy’s, and people are loving it. Due to the hilarious brand voice that Wendy possesses on Twitter, I don’t think it will be long until we have a response. Check out some of the promoted tweets below:

 

 

Volkswagen: Rain

M: Ever want to ride in one of those old school Volkswagen hippie vans? So do I. In their latest spot, Volkswagen takes a trip down memory lane.With the focus of the ad being their latest People First Warranty, Dutch executive creative director Todd Riddle explains that the spot is about putting people first, and it does just that. He explains that the goal of the commercial was to celebrate the emotional connection that people have to Volkswagen. He goes on to explain that this connection is the soul of the brand, it’s drivers, uniqueness, optimism, and kindness. And what better way to do that then with a throwback featuring their classic van, a trip to Woodstock (or what seems to be Woodstock), and a very 60’s vibe. Advertising is all about drawing emotion, and I think they knocked it out of the park with this one. Check out the spot below:

Quaker Offers Canadians a #WarmWelcome

D: In an effort to take the Quaker brand beyond food and into a more emotional realm, the brand will be donating $0.05 of every quaker oatmeal and granola bar purchased (specially marked) towards the purchase of a winter coat for new Canadians. Upon first glance, $0.05 doesn’t seem like much until you account for the billions in revenue each year and the fact that this deal will last up to $350,000. A number that they are sure to hit. The great part about this initiative is that it’s two-fold. Firstly it looks great on the Quaker brand from the perspective of Canadian citizens. It’s great to see a brand help others in need in any way. Secondly, what a way to create new loyal customers in the Canadian immigrants. Check out the 30 second spot below.

Pedigree Adoptable Mask

K: I’m sure most of us like using a Snapchat filter, even if it’s just once in a while. Since Snapchat became very popular other social media apps needed to improve too. We now have Instagram and Facebook stories and face filters, or like Facebook likes to call them “masks”. Pedigree decided to use Facebook’s masks feature to help shelter dogs find a home. It’s providing a fun user experience and using the latest technology. Users will go through different cartoon like filters of dog breeds that are usually found in U.S shelters. Check out the video below to see how it works.

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

Weekly Recap

Weekly Recap: August 5-11

August 11, 2017

It’s been a while since we’ve done one of these! As we all know, Advertising and Marketing is a business of speed, so there’s no doubt that sometimes it can be hard to keep up with the latest and greatest. Not to worry, as usual The MAD Mix has you covered. Check out our weekly recap that shows some of the best in the business!

Boston Pizza: Gather Round

In case you missed it, Canadian-based restaurant chain Boston Pizza  recently released it’s first commercial under it’s new brand positioning and tagline “Gather Round”. The new tagline was designed in an attempt to help capture the interests of millennials, young families, friends and more outside of the “sports fan” type crowd…and they did just that in their latest :60 ad which was released on August 4th, 2017. The spot “Sharing is Awesome” showcases the variety of food, people, and good times that can be had at your local Boston Pizza. I think the spot was successful in doing just that. Check out the spot below:

 

 

Brahma: Respect the Hangout

I should’ve saved this one for the GIF master himself: Dak. Argentinian beer brand Brahma came out with a spot that talks about taking a break from the endless routines and cycles that exist in our lives on a daily basis. It can also imply that we spends way too much time looking at dumb GIFs and memes all day. I think the spot is super clever. Sometimes it’s good to break free of your daily routine and just hang out. The spot begins with the main character and surrounding characters caught in loops, but ends with him hanging out with friends enjoying a nice cold one with the boys. Here’s the spot:

 

#HEYTWITTER

There’s nothing more that pisses me off than seeing social media giants like Twitter, Facebook and more allowing hate speech onto their platform. In order to counteract Twitter’s loose hate-speech policies, Israeli satirist Shahak Shapia took to Twitter’s German head office to give them a piece of his mind on the matter. According to Adweek, Shapia has reported over 300 tweets for containing threats of violence, homophobia, xenophobia, Holocaust denial and more. How many time has he heard back from Twitter? Only 9 times. In an attempt to counteract these loose policies, he said “If Twitter forces me to see those things, then they’ll have to see them too.” He did this by spray painting a number of the tweets he’s seen online on the ground in front of Twitter’s German head office. I loved this as this is something that I see on a constant basis online, and it ultimately puts the pressure on these companies to do something about it.

So that’s it! Some of the best that we’ve seen this week. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Malick Ba

Online Video Content Killed My Cell Phone Bill

March 14, 2017

 

Ever scroll through your Facebook timeline outside of a wifi zone and panic at the thought of those auto-play video functions? It drives me absolutely insane. As someone who is already going over their data on a regular basis, it’s brutal to constantly scroll through my timeline (which in hindsight I should be more conscious of) and see an influx of video axing at my cell phone bill. While my frustrations have decent reason (ok maybe not a whole lot of reason), something occurred to me the other day. In the last 3-4 years, the amount of online video content that’s constantly being produced by advertisers and users of social media has noticeably grown. Is it effective (aside from my mindless scrolling at bus stops)? Absolutely.

 

Online video has definitely been a focus for big advertisers over the last couple of years in terms of content creation. According to an article from Think With Google, spending on desktop online video alone is projected to grow 21% every year until 2019. That’s a lot of spending, excluding mobile. But with all of this money going into online video, is it really more effective than other forms of content? Definitely. Speaking from personal experience, I’m a visual learner. That means I learn more when something is presented in front of my eyes that I can engage with, rather than reading, or listening. Online video content provides excellent potential for 2-way content engagement versus an ad that you can see on TV. How? There are a few different reasons.

 

Lets assume you’re viewing a sponsored post on Facebook or Twitter. The ad is hilarious and actually inspires you to maybe actually buy the product, who knows. But more importantly, you can share that with everyone in your network. You can view it at different times. It can go viral. You can actually engage with the entertainment value that it’s supposed to supply! These are only a few qualities that online video content can provide for your brand.

Moving away from strictly advertising, social media platforms over the last two years has added new functions that allow you to live stream, post, and share videos with the click of a button. This allows online video content producers, or regular people, to add an entirely different dimension of communication that was lacking on the internet previously. Simply put, it gives more personality to a once text dominated era.

Online video facilitates better communication, advertisement or non-advertisement. It’s something that I’ve definitely grown to notice and appreciate the way people and brands communicate to me…even if it’s quickly chomping away at my cellphone bill…

 

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. As an alumni of both the University of Ottawa and Humber College, Malick specializes in communications, advertising, and marketing. Currently, Malick works at an advertising agency in downtown Toronto and is looking forward to how he can further leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Malick Ba

The 2016 Election vs The Internet

November 8, 2016

This is it. Today is the day we find out who will be the 45th President of the United States. I’ve been following this election for quite some time and have written a few pieces on it thus far-so what better time to wrap up the trilogy than the night of the election? At this point in the game, your mind is probably made up. Clinton? Or Trump? Rather than focusing on the candidates themselves, lets take deeper diver into how the coverage of this election on the internet has made waves. With the adaption of quicker technology, social media, and trends lets take a final look at how this has gotten a larger conversation going about the Presidential race.

 

#ElectionFinalThoughts

There’s no question that with the amount of posts, tweets, and memes (especially), social media has had an enormous impact on this election. While admittedly, Twitter isn’t my go to social media platform, I think its capabilities in reaching a mass audience have proven very effective in this election period. The hashtag #ElectionFinalThoughts trending on Twitter,eleciton-tweet users are able to give their final weigh in on both candidates, their goals, and more with less than 24 hours to go. Users across multiple social media platforms have engaged with this hashtag-some for comedic purposes, some not.

 

Memes:watchingthis

Attracting the young voter can be extremely difficult but I think that with the development of the internet and social media giants like Instagram has made it a lot easier for youth to engage in some kind of political messaging. If you’re on Instagram, memes have almost become a way of communication procmaxresdefault-2ess and are very effective in engaging users on any topic. With any huge event happening in pop culture, news, or sports, you can always expect a plethora of hilarious memes to follow. With an extensive amount of coverage online and offline about this election, memes have gotten social media users actually engaged with what’s going on in the U.S. While no, they aren’t novels or textbooks, but more importantly they allow some sort of shared commentary about the election among users on social media (most notably-young people).

 

Donald Trump’s Twitter Account:

Ohhhh boy. Now I don’t really want to focus too much on the candidates-rather the impact the internet has had over election coverage, but I could not leave this one off. Donald Trump’s twitter account (and public relations department) completely outside of politics is straight up just bad. Everything I’ve ever been taught about professionalism and presenting yourself accordingly goes against anything that Trump has ever tweeted. His tweets provide an almost comical commentary on really anything that might cross his mind. I think this election has really only solidified Trump’s irrationality and spontaneity online which in turn can be entertaining in the end.352f3d8800000578-3637755-image-m-30_1465752175782

There is no doubt that the internet and social media have developed exponentially since current President Barack Obama’s debut in 2008. There are good parts and bad parts to this. The bad being that it allows for misinterpretation of information. False information travels so quickly on the internet that simply doing a fact check could change your mind on any political candidate. The best part about the internet concerning this election is that it gives everyone a voice. The internet grants the average person to provide commentary and effective communication on this election through the use of blogging, memes, tweets, and more. For all of our American readers-you have a voice, let that be heard through an effective vote. Oh…and one more message before you hit the polls…

 

 

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick works at an advertising agency in Toronto and is looking forward to how he can leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Weekly Recap

Weekly Recap (October 22 – October 28)

October 28, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai

 

R.I.P Vine

rip-vine

M: Best known for its explosion onto the social media scene in 2013, Twitter officially announced vine as “extinct” this week. When the 6 second phenomena started out, Vine was one of the most innovative social media platforms out there. Now, if you can honestly point me in the direction of someone who still actively uses Vine I’d probably give you 20 bucks. Vine was an interesting concept, but remember a few years ago when Instagram announced that they would be featuring video content-similar to Vine? Well it finally caught up. Plus with the development of both Instagram and Snapchat, it was bound to happen. There was simply just no place for the content anymore. To honour Vine, here is a compilation of my favourite Viner: King Bach.

Taco Bell and Airbnb partner together

D: If you would have told me that Taco Bell and Airbnb would partner together, I would probably look at you like you’re crazy. When you read the headline it truly makes you wonder what could possibly come out of these two very different brands working together. The answer, “Steakcation”. Taco Bell Canada gave one lucky Canadian and their friends the chance to spend one night in a new Taco Bell location through a promotion with Airbnb. The lucky winner was treated to their own Taco Bell butler, branded robes, and other fun products courtesy of Taco Bell. The brand put together a fun video of the event with an amazing additional prize at the end, check it out below!

Steph Curry and Under Armour: Make That Old

D: If you couldn’t already tell, Malick and I are definitely basketball fans. “Make that Old” is a new spot from Under Armour that features the one and only Steph Curry to promote his new shoe, the Curry 3. The ad features young fans in their own locations celebrating the unanimous MVP’s various achievements, mentioning that they are now “old news”. The focus is the future, meaning the upcoming NBA season that began on Wednesday. The words “I Will.” appear at the end of the video as you see a close up of Steph sporting the new shoes. If this doesn’t get you pumped for the upcoming season, I don’t know what to tell you. The spot does a great job addressing what happened in the previous season, and showing the mindset that Steph and anyone who wears his shoes has: when you’re down, get up and try again.

Nike/LeBron James: Came Out of Nowhere

M: The NBA season is back in action as of this week and if you tuned in on Tuesday’s opener you probably saw a handful of awesome NBA themed ads. One that stood out to me features the greatest of all time: LeBron James. The ad tips its hat to James who was born and raised in Akron, Ohio showing that he wasn’t supposed to be the kind of player he has become. The best part about this ad is that it features a voice over of King James while showing ordinary players shooting hoops-those who “weren’t supposed to be there”. The thing I love about this ad is that it celebrates those who are defying all odds to perfect their craft-like James. With the concept created by Wieden + Kennedy, the Came Out of Nowhere campaign will run for the first two weeks of the season featuring other NBA superstars as well. The best part about this ad is that it pays homage to arguably one of the greatest blocks in NBA history, check it out at the end.

Apple Launches their New Macbook

D: If you were on the Internet yesterday, you’ve probably caught wind of the new Macbook Pro. Apple held an event where they revealed the new laptop, changes to Apple TV, and other updates to their product list. If you could already guess..the “wonderful” people of Twitter had something to say about it. To put it simply, the new Macbook Pro is now slimmer than ever before, it also now has a  digital “Touch Pad” that runs the length of the keyboard, and apparently the display is 67% brighter. Impressed? To check out a full list of improvements, check this article out. Now whether this new Macbook was the second coming of Jesus himself, the Twitterverse will always have something downright hilarious to say. Check out a few great tweets about the event below.

Clearly the problem with watching an event live

We’ll have to revisit this when it inevitably happens

But remember it’s also thinner..

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!

Weekly Recap

Weekly Recap: September 17 – September 23

September 23, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

#voteIRL

M: Politics, politics, politics. As everyone knows, the United States of America is going through possibly one of the most critical elections of all time. Clinton or Trump? The choice is pretty obvious to me. A vote against Trump isn’t wasted. To address the youth voting issue, Google launched its #voteIRL campaign in hopes of bumping those numbers up. The video below shows big YouTube players like Hannah Hart, Kingsley, and Hank Green with a message to try and get people out to the polls. I realize that I’ve made a number of political posts on here, but I think this is great. No matter who you vote for, everyone should exercise their right to vote, and Google is doing its part. Check it out:

Apple Releases a Pair of iPhone 7 Commercials

D: During the Emmy’s on Sunday, Apple released two visually stunning spots promoting features of the iPhone 7. The first one is a 60 second spot titled “Midnight” and it focuses on the water proof features of the new phone, as well as the low lit camera. It goes without saying that it was shot at night, and just overall the imagery is visually stunning. The second spot, “Morning Ride” focuses solely on the water resistant capabilities following a cyclist on his morning ride in the rain. With the soaking wet conditions it really makes you wonder just how water proof the phone actually is. Prediction, the next ad will feature someone singing in the shower while holding their phone. Check out both ads below.

 
Virtual Reality Technology-A Study

mainstream-vr-hed-2016

M: Virtual reality is becoming a thing, and we’re on board. A recent Nielson of approximately 8000 consumers shows that over 24% over those consumers have expressed serious interest in using or purchasing a VR product within the next year. 20% however showed that while they weren’t necessarily interested in buying it, they’ve expressed interest just after learning a little bit about it. Coming from someone who loves the newest technology (even if I’m too broke to get it), I can’t see how someone wouldn’t want to at least try a VR product. In my opinion, we’re just hitting the tip of the iceberg with VR technologies, and as they become more mainstream, it’ll be interesting to see how bigger brands can adopt it into their marketing strategies in the next decade or so.

Twitter is Going to Live-stream the Presidential Debates

D: Earlier this summer I mentioned that Twitter is going to start focusing on live-streaming, as it’s something that is perfect for the platform, and provides them with an opportunity to escape their stalled growth. Twitter has seen success with the live-steaming of sports, and by stepping in to the political debate, it will ensure that they cover just about as many people as possible. Between sports and politics, you have a pretty great reach in terms of people interested. Are they the only one’s doing it? Obviously not since Facebook will also be streaming the debates. However, Twitter is making the streams available for even non users, so this can be a great way to attract new people.

twitter live stream

Facebook Messenger Gets an Upgrade

D: I’m sure we all knot the feeling of large Facebook group chats where it’s basically impossible to come up with a decision. Whether it’s which restaurant to go to or which club you’re hitting up that night, there’s usually an issue getting everyone on board, or maybe that’s just my friends. Messenger will be testing out an update shortly in the U.S. that brings voting polls to your group chats. You simply type in a question with some possible responses, and members of the group chat can vote on which ones they want.

Facebook Messenger Update

 

On top of this, another feature they are adding is a tool that uses machine learning to remind your friends to pay you back! Just type “Malick, you owe me $50”, and if they click “Pay Now” it will allow them to type their banking info to proceed with the payment. Needless to say I will be avoiding this if it comes to Canada

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Dakarai Turner

Coming in Live – Why Livestreaming May Be Twitter’s Last Hope

July 26, 2016

Twitter, the social media giant that used to be in the “will replace Facebook” conversation, and now has reached a stand still to say the least. Early this year, Twitter released their fourth quarter figures, and they weren’t very impressive. Over the last few months there have been many changes to the social network, in an attempt to keep the ball rolling, and turn things around (don’t you just hate when your company only has 320 million active users?). We’ve seen changes such as: the removal of the 140 character limit, and the ability to re-tweet yourself, just in case your friends didn’t see it the first time.

Twitter Problems

All of these minimal changes are now about to be overshadowed by a line-up of high profile live streaming deals that Twitter has finessed their way into. Live streaming puts you right in the midst of the action, and the platform that is all about “at the moment coverage”, is now going to be a direct source of the entertainment. In April, Twitter paid $10 million for the rights to stream NFL games, starting next season. With 800 million users, and only 320 million active users, this is a great way to bring people back to the platform. Not only is this great for Twitter, but the NFL is able to reach the “cord cutting” audience more effectively.

Twitter has also just recently inked deals with the MLB and NHL to stream games on their platform as well. They will be streaming out-of-market games on their platform for users and non-users. On top of this, they will be debuting a new show called “The Rally“, that provides sports highlights, ranging from college to Olympic events. With Twitter stepping into the content creation space with “The Rally”, this can open opportunities for the brand to stream the premiere of a new show, or even a full music festival. Although their numbers (active users) have been stagnant this past year, the potential to reach 320 million users in some way shape or form will be attractive to any business.

Twitter Live Stream Political Convention

Aside from sports, earlier this month Twitter announced a deal with CBS to allow them to live-stream its coverage of the Republican and Democratic National Conventions, which will take place July 18-21 and July 25-28. People are already using the platform to talk about these events that are happening, so why not be one of the main sources providing the entertainment? The reality is that social platforms are becoming the new TV, if that wasn’t already apparent. When a story breaks, you’re probably going to hear about it on Twitter and Facebook before you can flick on the remote. Personally I see this as just the beginning. If the companies partnering with Twitter get the amount of views and engagement they are looking for, we are going to be seeing a lot more live streaming on the platform. And if not, well then I guess I was wrong. Back in 2011, I was one of those people that said Twitter would surpass Facebook. So needless to say, I want to see them succeed. Then again, I also said Blackberry would always be better than the iPhone so we’ll see.

 

Dakarai is an ambitious professional with a passion for advertising and marketing, who is currently completing an internship in account services for an ad agency in Toronto. When he’s not at the office, he’s most likely trying out a new restaurant, browsing AdWeek, or binge watching something on Netflix. Dakarai, but you can call him Dak. Follow him on TwitterInstagram, and connect on LinkedIn to learn more about him.

Malick Ba

The Secret To Going Viral

June 7, 2016

I’ve decided to finally tackle what seems to be the life long question in the advertising and marketing world: how do you get your product/campaign/content to go viral? As someone whose grown up with the internet, there is one simple answer for this: you can’t. Marketers invest so much money and time into trying to make their campaigns be the next ALS Ice Bucket Challenge, but at the end of the day, there is no formula for it. There’s a certain quality about viral campaigns, videos, or memes that simply just catch on because they do. Ultimately I think that the things that make content viral is a combination of either effectiveness, call to action, or humour, or all of the above.

I’m on Instagram a lot, and that place is basically a hub for viral content-mostly giphy (4)memes. Its interesting to see the types of things that go viral even if they aren’t promoted by a huge brand. At the top of my head, some of the biggest viral content on Instagram has been completely random. Think about it: Damn Daniel, the crying Jordan meme, and especially the sponge-gar meme that’s blown up as of late.This isn’t content that’s created with any intention of becoming something bigger than a joke, but that’s what makes it so interesting. Marketers focus on formulas, data, and algorithms when attempting to create campaigns that will be the next big thing, but really there is no way to effectively quantify why “Damn Daniel” was even a thing. If anything, it’s the outcomes that are the most important. The kids behind that entire joke got a life time supply of Vans for basically accidently promoting their product all over the internet.

To give a personal example, I was watching a hockey game at some point last year and had made a tweet about one of the players. About 10 minutes later I had gotten a notification on my phone that I had it had been retweeted a couple of times. I didn’t think anything of it. About an hour later, my phone would not stop buzzing. To my surprise, my harmless tweet had over 50 retweets and about 100 favourites (or “likes” now). Apparently a fan account of the player I commented on had retweeted me onto their network so all of their followers had seen it and then done the same. I was astonished, and actually kind of excited that something I said actually kind of had some substance to it (it really didn’t).

Thumbs-up-computer-kid-gif_348542

So really, there is no way to make your content, campaigns, or products go viral on purpose. Let’s be honest, if it were that easy to achieve, then everyone would do it. It takes a certain element, a certain quality to content that has to do with a combination of good timing, appropriation to specific context, and the effectiveness of whatever it is one is trying to promote. That being said, if you see The MAD Mix go viral, it wasn’t by accident-its simply because Dak and I have obviously mastered how its done. At least that’s what we want you to think…

jv7sGcME

Malick Ba is an advertising and marketing specialist currently living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick works at an advertising agency and is looking forward to how he can leave his mark upon the advertising and marketing world. Follow him on Instagram, and connect with him on LinkedIn.

Weekly Recap

Weekly Recap (May 27th – June 3rd)

June 3, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Written by Malick, and Dakarai.

 

Shaq Goes Undercover for Lyft

M: Realistically, who wouldn’t love to get a Lyft from Shaq? Ride-sharing mobile app Lyft teams up with the big Artistotle to surprise riders in Atlanta. While he was disguised, I think it’s pretty obvious that riders knew right away that they were getting picked up by the ex-Laker superstar. Production company Alldayeveryday posted the sequence of videos on Youtube on Wednesday and already has over 1.6M views. Check it out below.

 

Instagram Announces More New Features

D: Instagram has been going through quite the amount of changes recently, and it’s pretty interesting to watch the once simply photo sharing platform turn into a whole other beast. Instagram anInstagram analyticsnounced that in the next few months they will be providing detailed analytics and promotional tools, that will aid businesses that use Instagram. As of now, essentially every account is the same, and that’s bound to change. Business profiles will be able to see further information than just how many likes, and comments their posts have received. Instagram starting to sound a little like Facebook now? Stay tuned.

 

 

Coors Light Uses 360 Degree Videos in a New Series of Ads

D: Virtual Reality..all the craze right now. Coors Light released a series of ads that put you in the outdoor sport action! From surfing, to Kayaking, to Mountain Biking, you can experience the thrill from home through the 360 degree videos on YouTube. The campaign lives off of providing an experience for the user, and it does a fantastic job tying it in with the brand in the end. After hitting a tough wave, there’s a cold beer waiting for you and your friends onshore. Check out one of the videos below:

 

Bud Light Partners with Ellen For New Spot Supporting Pride Month

M: First and foremost: Happy Pride month! In this ad, Budweiser teams up with talk-show superstar Ellen in a new ad in support of gay marriage. The ad features Seth Rogen and Amy Schumer, both of which who have been apart of the Bud Light Party campaign earlier this year. Starring two of the most relevant comedians, its hard not to see this advertisement do well-but having Ellen on board just takes it to another level. With over 60 million followers on Twitter, this is definitely a hit. Great cause, great celebrities, great marketing…what’s not to like? Check out the video below:

European Airline Seeking to Change the Way You Travel

D: In interesting tech news, we have the EasyJet #SneakAirs. If you’ve ever arrived in a new country, and got lost (everyone), this product is for you. European airline EasyJet is currently developing shoes that help you arrive to a chosen destination in a new city. Simply by buzzing twice for a wrong turn, buzzing on the left foot to turn left, the right foot to turn right and so on. The trainers work in connection with Google Maps. This is definitely a product to continue watching, and we will post any updates we find. Check out a video of the shoes below:

 

Snapchat Passes Twitter in Daily Users

M: Remember my article on how Twitter was getting phased out?Well maybe I was onto something. Snapchat has reportedly surpassed Twitter daily users reaching over 150 million. In an age of instant media transferring, I could see this coming. With all of the changes that Snapchat *link “how snapchat snapped back”* has gone through within the last year mixed with the combination of mobile application usage, its not hard to believe that Snapchat has become one of the largest social media platforms.

Screen Shot 2016-06-03 at 4.42.02 PM

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Malick Ba

How Twitter Got Phased Out

March 9, 2016
Twitter

As a 90’s kid/millennial/20 something, a lot of my spare time is spent scrolling through social media on my phone (sue me).  Riding the up rise of smartphones within the last 5-7 years or so, it’s interesting to note some of the trends and changes that I’ve gone through with my mobile habits. In my experiences a few years ago, social media was concentrated into three platforms: Facebook, YouTube, and Twitter.  These were platforms that I relied on for entertainment, connecting with friends, building followers, and keeping up with current events. These platforms were the dominant players in the social media game back in the day, probably because of the lack of other platforms.  Flashing forward to 2016, the evolution of social media has changed so much and so quickly that one of these big platforms for me is quickly becoming harder to keep up with: Twitter.

Multiethnic Group of People Socail Networking at Cafe

Remember when Twitter was the most insane thing ever? I remember when I first heard about it and thought: “Wow, this is pretty stupid.” But after a year of peer pressure, I caved and immediately changed my opinion on it…drastically. I used Twitter for everything. Current events, world news, trends, social networks, you name it. But recently with the emergence and development of different social media platforms (Snapchat and Instagram most notably), I’ve had a harder time remembering that Twitter is still even a thing. Apparently I’m not the only one who thinks this way. According to Business Insider UK, since a peak in 2014 the number of tweets generated per day by Twitter users has fallen by more than half. With an active user base per month of 115 million people, Twitter has seen more than half of those people stop tweeting.Don’t get me wrong, I still know a lot of people who use Twitter on a daily basis. Its development over the years has seen some amazing success. But for me personally, I just don’t ever have the desire to tweet anymore, not like I had much interesting to say…for example:

A riveting tweet by me. No one responded.

A riveting tweet by me. No one responded.

I use Snapchat (malickba) and Instagram (@malickbba) probably just as much as I used Twitter a few years ago. This raises some questions: will we still be using these popular platforms with the same frequency a few years down the road? I think that with the emergence of so many fast paced, perspective based social media platforms (Periscope for example), will I phase out Snapchat and Instagram the same way that I phased out Twitter? I guess only time will tell. Until then, I’ll keep scrolling.

Malick Ba is a marketing professional living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick is a senior at Humber College and is looking forward to what he can provide to the marketing world upon graduation. Follow him on Instagram, and connect with him on LinkedIn.

Weekly Recap

Weekly Recap (February 28th-March 4th)

March 5, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Sunday

oscars-2016-nominations-snubs-discussion

The 88th Annual Academy Awards

#OscarsSoWhite was the butt of the joke throughout the Oscars Sunday night. With all the controversy surrounding the Oscars, you would think that the viewers would increase, right? Wrong. Viewership decreased by 8 percent compared to the previous year. 34.4 million viewers tuned in, and the average cost for commercials ran at $2M.

It will be interesting to see what sort of changes the Oscars decides to make for next year. Even with #OscarsSoWhite taking over social media, the Academy Awards still hit its lowest reach amongst 18-49 year olds in 20 years. Needless to say, I caught the re-run online. Congrats, Leo.

Sunday

The business oriented social network giant LinkedIn released it’s first tv spot during Sunday night’s Academy Awards. The commercial runs with the idea of being prepared for jobs you didn’t know were available. We can’t all be qualified to be astronauts, but the ad does a great job proving a point. Check it out below!

Tuesday

Reebok does experiential marketing correctly with their digital ad that unlocks a free pair of sneakers if you run past it fast enough in Stockholm, Sweden. Just reading that sentence, you begin to create a visual of people looking strange in public sprinting past a digital board outside. This ad creates public interest and creates an interaction with the brand by challenging the public, at this point what more could you ask for? Check out a video of the stunt below

Wednesday

Apple finally joined Twitter (Not counting Apple Music)! In a world where not having a company Twitter account in 2016 seems insane, Apple was obviously able to pull it off. They recently started their Twitter account @AppleSupport which does just that, providing customer support and tips/tracks for Apple products. With just under 140k followers in under two days, it goes without saying that Apple will have no issue when it comes to a presence on Twitter. It will be interesting to see what Apple chooses to do with this new and direct voice in the future.

Thursday

A pizzeria in the U.K. used runners to deliver pizza. Great headline off the bat, now let me explain. Sodo, a U.K. pizzeria teamed up with a local running club to bring Pizzas to homes with nothing but their two feet. Customers could track their delivery runners through a live Periscope stream and even communicate messages. As a result of this one-day campaign, Sodo sold out of pizzas in just three hours, with the proceeds going to “Run Dsodo-runner-hed-2016em Crew”, a local running charity

A great one-day campaign like this would be enough for me to suddenly want to order a pizza I didn’t need, and I don’t usually cave in that easy. Do you think this is something that could work in North America with a larger pizza brand, or not? Check out a video of the stunt here.

 

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

Guest

The New Facebook “Like” System: What does it offer to online consumers?

March 2, 2016

Over the last few years, it’s been safe to say that Twitter and Snapchat have not only climbed up the ‘social media ladder’ but have even jumped past Facebook in terms of consumer traffic and overall popularity. Why so? Those two social media platforms have differentiated themselves from the once-dominating Facebook platform, each having their own unique use of emojis, GIF keyboards (Twitter only), and personalized animations (Snapchat only), enabling online consumers to express their emotions and thoughts better than ever before on social media.

Finally, Facebook has discovered the competitive advantage created by Twitter and Snapchat in the social media market, and they came up with their own unique way to re-capture the attention and engagement of online consumers. Last Tuesday, Facebook officially launched their new “like” system. Now, you can not only “like” statuses and posts in the Facebook universe but you have the option to express your love, shock, anger, or sadness towards shared content on Facebook.

 

facebook likeA quick glance at Facebook’s new “like” system, which has been an immediate success since its launch on February 23, 2016. Before, you only had the option to “thumbs up” or “like” Facebook content.

 

 

This new “like” system enables Facebook consumers to be more (specifically) expressive about their opinions and thoughts on the ideas and content shared on Facebook timelines. It is a unique system that tells us two key goals in which the Facebook marketing team hopes to achieve in the near future:

  1. They want their brand loyalty back.
  2. They want to show the social media universe that they’re ready to keep up with the demands and trends of their fellow online consumers.

Well, from the first week since the launch of the new “like” system, it seems to be a huge success thus far for Facebook, as the majority of their users have picked up on the new platform tool with tons of “Wow”’s, “Angry”’s, and “Sad”’s being clicked on posts all across the Facebook universe. And how can it not be a success? Let’s be honest here, not every post on Facebook is a ‘happy’ one – some posts share devastating and/or controversial stories and trends going on around the world that people can now choose to click “Wow, ” “Angry,” and “Sad” on to express their ‘true’ reactions.

gif keyboard

A look at Twitter’s GIF Keyboard

snapchat animations

Snapchat’s personalized animations

 

 

This new feature (and, arguably, a benefit) that Facebook has to offer will surely make Twitter and Snapchat re-think their marketing plans and the developments of their upcoming “features” in the near future. Sure, with Twitter you now have a GIF keyboard to use memes to express your thoughts and emotions in the matter of a few clicks, and sure, with Snapchat’s personalized animations you can turn your face into basically the face of any fictional character ever created to express your current mood to your friends. However, Facebook’s new “like” system is a quicker and easier way to get your feelings and reactions out there.

That’s what makes a social media platform so successful (or not so successful): How fast and easy is it to communicate your message/voice your opinion? With the new “like” system, Facebook wins over Twitter and Snapchat in that regard – which is why it has become so popular so quickly. If this rapid increase in overall popularity and use of this new “like” system continues, Facebook will re-establish itself as ‘the’ social media platform for young, outgoing 20-year olds and re-gain that competitive advantage over Twitter and Snapchat in the social media market.

 

Anthony Pazzano is currently an Advertising and Marketing Communications student at Humber College. He is looking forward to expand his knowledge and experience in the Advertising/Marketing industry, and aspires to work client-side, agency-side, or for a PR firm. Follow him on TwitterInstagram, and Connect with him on LinkedIn.

Malick Ba

The Relevancy of Kanye West

February 24, 2016

Yesterday I was having a conversation with a friend over Facebook chat over a recent status that I had about Kanye West. He explained to me that he wasn’t a fan of Mr.West’s personality, arrogance, and general musical direction (I don’t necessarily blame him). However the most interesting reason why he decided to slide in my DMs versus actually commenting on the status I had made about the South side Chicago super star was because he didn’t want to start an argument about the topic publicly knowing that myself or others on my friends’ list might turn it into a lengthy discussion.

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Hate him or love him, Kanye West has been the definition of a trending topic since he came onto the scene with his debut album in 2004. Everyone seems to have an opinion on Kanye. With the recent release of his seventh studio album titled “The Life of Pablo”, Kanye has had the entire world talking, but it isn’t necessarily just about his music. What is it about him that gets everyone so worked up? Is it his attitude? Is it his Twitter rants? Is it his music? All of the above perhaps, but I’ve been a fan of his music since his first album (The College Dropout) and it’s interesting to see not only his development as a musician over the last 15 years, but as a prominent figure in the pop culture world.

In my personal opinion, there’s no doubt that Kanye is an amazing human being. Every one of his albums tells a unique story about his personal experiences in life, racism in America, capitalism, etc. His venture into the fashion industry is evident that he’s trying to further himself as an artist. While I am trying to stay objective on this topic, what is absolutely insane to me is that with the excess amount of negative publicity he gets on literally a daily basis, he still finds himself in a position of power in pop culture.

Kanye West performing on Saturday Night Live

Kanye West performing on Saturday Night Live

He understands marketing and personal branding in a way that keeps him relevant regardless of what he does. That being said, he always seems to say (or do) things at the absolute worst possible times. I.E the Taylor Swift VMA situation in 2009, or even his recent comments regarding Bill Cosby (I’m not ok with these by the way).

It’s evident that Kanye uses his negative (and I mean horrible) image in the public to keep his brand relevant and talked about. I know people who have never listened to even a 30 second clip of one of his songs, but could write an entire essay on why they dislike him. Is this marketing? Better yet, is this good marketing? I’d say so. Marketing does not necessarily have to be about sales, or how much money you’re making. It’s about trending behaviours, personal branding, and staying relevant or talked about over time. Kanye West hits all of those categories. The fact that I’m even writing this right now is proof that it’s working.

Kanye West Interrupts Taylor Swift at the VMAs in 2009

Kanye West Interrupts Taylor Swift at the VMAs in 2009

We’ve all got an opinion on Kanye West, and I definitely get why people don’t like him. He looks like a buffoon in the media, he always acts up at the worst times, and his Twitter situation is what looks like to be a chronicle of someone who is actually going crazy. But that’s exactly why he’s still extremely relevant a decade later. He keeps talking, and we keep talking about it.

“People talk so much shit about me at barbershops; they forget to get their hair cut”

–Kanye West 2007