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Dakarai Turner, Malick Ba, Weekly Recap

2016 Annual Recap – The Top 5 Highlights of the Year

December 30, 2016

It goes without saying that 2016 has been quite the year. We’ve witnessed a controversial new president become elected, a fairly high number of celebrity deaths, and of course a plethora of great memes. With all of this going on, we wanted to put together five key moments of the year in relation to advertising and marketing. Check out our recap of 2016 below.

Written by Malick and Dakarai.

 

Instagram’s Competitive Year

Instagram’s new logo introduced in 2016

M: Instagram made some serious competitive moves in 2016. As any frequent Instagram user would know, the ability to display a photo or video for a limited period of time on their profile (also known as a “Story”) was added into the photo sharing app this year. The addition of this allowed fun instances in time to be displayed to whoever is a part of your network. The significance of this more importantly shows competitive action to Snapchat (who basically invented the idea of the Story). From personal experience, a lot of people in my network use their Instagram Story to link off to their Snapchat handle which seems to be counter productive from Instagram’s standpoint, by adding this function in it allows for insight on Instagram’s development from a competitive point of view.

 

Recently, Instagram also added in the ability to “like” comments on someone’s photos which was not previously available. With the importance of staying competitive in the social media game, these additions have really allowed Instagram to develop into an all-purpose platform rather than strictly having the app used for photo sharing. That being said, it will be interesting to see how it develops further in 2017.

Pokémon GO Goes Global

D: If you had told me in 2015 that a year later I’d be walking around downtown staring at my phone and catching Pokémon, I probably would have laughed in your face. To the world’s surprise, this is exactly what happened this past summer. The augmented reality mobile game Pokémon Go was an instant success from the day it was released on the app store. It became quite normal to walk outside and see groups of tweens, teens, adults, and even your grand parents walking around with their phones stuck to their faces in hopes of catching that evasive Pikachu. Because of the games early success, we saw quite the phenomenon with large corporations and small businesses getting involved.

Over the summer, retailers began to offer incentives such as discounts, free WI-FI, and phone charging stations for Pokémon Go players. Fast-forward to the end of 2016 and the game is certainly not as popular as it was in the summer. However, the brand is still trying to figure out new ways to keep the game alive! It will be interesting to see what they do in the new year.

 
R.I.P. Vine

King Bach, Vine star

M: While we did talk about this in one of our previous recaps, Vine’s disappearance from the social media world was a hot topic in 2016. In 2013, Vine was the most innovative, interesting, and entertaining platforms that I’ve ever witnessed. Users could record short video loops of anything they wanted. This turned into what I like to call “YouTube on crack”. Internet personalities like King Bach (pictured right), Jerome Jarre, and Brittany Furlan figured out how to use Vine for entertainment and used those as extensions to their also popular YouTube channels. For me personally, Vine was a lot of fun but I didn’t get on it until years after it was popular. However, 2016 claimed the six-second social media innovation for its own. With a lack of staying current, the development of Snapchat, and the success of Instagram, there was simply no room for Vine. This is the first time that I was there for the development of a social media platform as well as its end, so for me it came down to one thing: Vine’s lack of progress in recent years goes to show that staying competitive in any sphere of advertising and marketing is a key for success.

 

The Meme Takeover

D: Every year we have our fair share of memes and viral hits, but for 2016 there were two that stood out. Although completely separate on the surface, The Mannequin Challenge and Harambe had similarities. For starters, they were “brand-proof”. Unlike, the “Damn Daniel” meme that was easily attached to Vans shoes, The Mannequin Challenge and Harambe were both created organically and didn’t carry a brand attachment.

The Mannequin Challenge started in November in a High School classroom, and quickly turned into a video fad where groups of people would pose in a typically funny way as if they were mannequins. Simple, funny, and cooperative were the driving factors for this meme’s success.

CHALLENGE ACCEPTED! #mannequinchallenge #GiantsPride

A post shared by New York Giants (@nygiants) on

 

The Harambe meme was one of those things that came as a surprise to everyone. Harambe, the Cincinnati Zoo Gorilla that was shot and killed after a child fell in its enclosure became idolized in 2016. All sorts of merchandise, songs, videos, and candlelight vigils were done in the honour of this Gorilla.

What’s important for brand’s to realize is that they don’t have to be involved in every single thing that happens in 2016. If you have nothing innovative or relevant to contribute when the next big meme comes out, it’s best to just not participate. Leave it for the people to enjoy!

The MAD Mix Won Big!

D: As many of you may know, we took home the “Student Marketer of the Year” award at the CAMP Marketing Awards in November. This was a tremendous accomplishment for us as we’ve done our best to grow The MAD Mix to new heights this past year. What started as a blog that Malick and myself wrote for, quickly extended to a platform that has welcomed over 30 different guest writers across North America. In 2017, we hope to continue to explore new opportunities with The MAD Mix through the addition of new features, team members, and hopefully another shiny award. Check out some of our photos of the event below!

 

That’s our recap of 2016’s best. You can check out all of our previous weekly recap’s here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy New Year!

Weekly Recap

Weekly Recap (October 22 – October 28)

October 28, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai

 

R.I.P Vine

rip-vine

M: Best known for its explosion onto the social media scene in 2013, Twitter officially announced vine as “extinct” this week. When the 6 second phenomena started out, Vine was one of the most innovative social media platforms out there. Now, if you can honestly point me in the direction of someone who still actively uses Vine I’d probably give you 20 bucks. Vine was an interesting concept, but remember a few years ago when Instagram announced that they would be featuring video content-similar to Vine? Well it finally caught up. Plus with the development of both Instagram and Snapchat, it was bound to happen. There was simply just no place for the content anymore. To honour Vine, here is a compilation of my favourite Viner: King Bach.

Taco Bell and Airbnb partner together

D: If you would have told me that Taco Bell and Airbnb would partner together, I would probably look at you like you’re crazy. When you read the headline it truly makes you wonder what could possibly come out of these two very different brands working together. The answer, “Steakcation”. Taco Bell Canada gave one lucky Canadian and their friends the chance to spend one night in a new Taco Bell location through a promotion with Airbnb. The lucky winner was treated to their own Taco Bell butler, branded robes, and other fun products courtesy of Taco Bell. The brand put together a fun video of the event with an amazing additional prize at the end, check it out below!

Steph Curry and Under Armour: Make That Old

D: If you couldn’t already tell, Malick and I are definitely basketball fans. “Make that Old” is a new spot from Under Armour that features the one and only Steph Curry to promote his new shoe, the Curry 3. The ad features young fans in their own locations celebrating the unanimous MVP’s various achievements, mentioning that they are now “old news”. The focus is the future, meaning the upcoming NBA season that began on Wednesday. The words “I Will.” appear at the end of the video as you see a close up of Steph sporting the new shoes. If this doesn’t get you pumped for the upcoming season, I don’t know what to tell you. The spot does a great job addressing what happened in the previous season, and showing the mindset that Steph and anyone who wears his shoes has: when you’re down, get up and try again.

Nike/LeBron James: Came Out of Nowhere

M: The NBA season is back in action as of this week and if you tuned in on Tuesday’s opener you probably saw a handful of awesome NBA themed ads. One that stood out to me features the greatest of all time: LeBron James. The ad tips its hat to James who was born and raised in Akron, Ohio showing that he wasn’t supposed to be the kind of player he has become. The best part about this ad is that it features a voice over of King James while showing ordinary players shooting hoops-those who “weren’t supposed to be there”. The thing I love about this ad is that it celebrates those who are defying all odds to perfect their craft-like James. With the concept created by Wieden + Kennedy, the Came Out of Nowhere campaign will run for the first two weeks of the season featuring other NBA superstars as well. The best part about this ad is that it pays homage to arguably one of the greatest blocks in NBA history, check it out at the end.

Apple Launches their New Macbook

D: If you were on the Internet yesterday, you’ve probably caught wind of the new Macbook Pro. Apple held an event where they revealed the new laptop, changes to Apple TV, and other updates to their product list. If you could already guess..the “wonderful” people of Twitter had something to say about it. To put it simply, the new Macbook Pro is now slimmer than ever before, it also now has a  digital “Touch Pad” that runs the length of the keyboard, and apparently the display is 67% brighter. Impressed? To check out a full list of improvements, check this article out. Now whether this new Macbook was the second coming of Jesus himself, the Twitterverse will always have something downright hilarious to say. Check out a few great tweets about the event below.

Clearly the problem with watching an event live

We’ll have to revisit this when it inevitably happens

But remember it’s also thinner..

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!