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The Justice League of Advertising

October 3, 2017

The Justice League of Advertising and Marketing.

For someone who is looking to join the field of advertising and marketing, you might need to know a couple of things. Just to be clear this is a fun article and does not include all advertising and marketing mediums as the article would be a lot long. As kids, most of us had our favorite hero, someone we looked up, whether they were Superheroes or for you young aspiring advertisers the cast of MAD Men. For this article, we will be sticking to superheroes and for anyone who has been living under a rock since 2008, you’ll know that Superhero movies are have usually been blockbusters. Of course, there are a few exceptions (Green Lantern) but for the most part are global successes. Marvel and Disney have done a wonderful job with their releases (Iron Man, Thor, SpiderMan) and the Avenger Films that have been commercial success but also relatively well received films. Then you have DC Comics and their upcoming superhero team up movie “The Justice League” which is being released in November of 2017. The Justice League has some of the world’s most recognizable superheroes such as; Superman, Batman, Wonder Woman, The Flash and Green Lantern. As excited as I am to watch this movie, lets discuss the Justice League of Advertising and Marketing.

Image result for justice league

 

 

Image result for Superman

 

Broadcast Advertising is Superman

Superman is arguably the world’s most recognizable superhero, I mean you can argue it but at the same time why would you.  Similarly, how broadcast media has been one of the most popular advertising mediums since its inception. Let’s talk about Television, there continues to be constant chatter about how T.V is a dying medium because of all the new subscriptions programs, torrents, android boxes and everything else in between. With all that in mind, T.V remains as one of the go to places that advertisers prefer when seeking mass awareness. There are Fortune 500 Companies are global brands that arguably do not need to be on T.V. Yet, the value and awareness that T.V generates simply cannot be overlooked. Now take a second to imagine what the Justice league would look like without Superman, would they be known the same way without him? Probably not, Superman made is the face of DC Comics and Superheroes. Without a Superman, you just wouldn’t be as strong. The reality is you can run a campaign without T.V and it can be a successful one, and The Justice League would be Ok without Superman, but if you have the option to have Superman, would you turn it down? Probably not, it is the same with TV, if you have the means to use it, use it. If used effectively will greatly benefit your campaign. Just remember, Superman isn’t perfect and has Kryptonite as a weakness, a that TV isn’t the end all be all of achieving a successful campaign.

 

Image result for TV

 

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Weekly Recap

Weekly Recap (August 12 – August 18)

August 18, 2017

It’s been a crazy week in the world of advertising and marketing. Not to worry, we got you covered. Check out our weekly recap that highlights some of the best, worst, and hottest in what’s going down in the industry for the week!

Written by Malick and Dakarai.

 

Facebook introduces ‘Watch’

D: Facebook – The social network giant that pretty much has a hand in everything. From taking on Snapchat, LinkedIn, Twitter, and now you can add YouTube to the list. Facebook is slowly rolling out ‘Watch’, which will be an episodic video service. It will be accessible through a video tab on Facebook’s desktop and mobile app which features all sorts of content. The social network has enlisted the help of content creators to create shows such as “Nas Daily” on the Watch platform. Nas Daily features 1 minute clips from around the world each day. On top of this, Facebook is able to tap into the 2 billion user base they currently have and offer something that YouTube can’t; the ability to truly connect with friends. This means that you can easily see what you’re friends are watching, laughing at, and interacting with overall. Once it officially launches, Facebook Watch could be a serious threat to other video platforms simply due to the fact it will start with access to a 2 billion user base. Check out the official intro video for Watch here.

 

Obama Tweets

M: Can we just have Obama back? In the last week, there has been some crazy action in the U.S. I’m not going to get into the details of it, but Barack Obama really hit a home run of a tweet. As Adweek described, the tweet underscores the power of timely, positive social media engagement and interaction. Obama released a series of three anti-hate tweets quoting the late Nelson Mandela in obvious contradiction to the current President’s support of hate groups in the U. S. One of the tweets even became the most liked in Twitter history-racking up 3.3 million likes.

Cheetos opens a restaurant in New York

D: The popular chip brand is giving their loyal and cult-like consumers exactly what they want: a pop-up restaurant. Customers were able to reserve a table in advance to the New York restaurant which opened from August 15th-17th. The menu is specially crafted and features items such as: Cheetos Meatballs, Cheetos Sweetos Crusted Cheesecake, Cheetos Grilled Cheese + Tomato Soup, and lots more. You can check out the full menu here. This is a great example of providing an unconventional interactive experience for consumers. Who could possibly think of taking a chip brand and creating a temporary restaurant out of it? Cheetos hit the nail on the head with this one.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

Weekly Recap

Weekly Recap (January 14 – January 20)

January 20, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Kyrie 3: Improv

M: Ok I’m back at it again with the Nike ads, but I couldn’t pass this one up. This spot promotes NBA champion Kyrie Irving’s new line of kicks, the Kyrie 3’s with a musical twist. The ad begins with a drum solo that provokes Irving to ball handle to the rhythm. Who’s on the kit? None other than Questlove from The Roots. The two square off in a drum solo/dribbling battle that highlights the agility and duration that the new shoes can give you. Not only is this wildly entertaining for both music and basketball fans, but it’s just a wicked idea. Nike never disappoints, check out the spot below.

A YouTuber Takes a New Approach to ‘Don’t Text and Drive’

D: We see them all the time. The emotionally driven PSA’s following the tragedy of a texting and driving incident. Some go for the shock factor, and some will go for the emotional side of things. The question is, do they really work at the end of the day? In my experience, the amount of people I still see text and drive is astonishing. The reason why a lot of these ads don’t seem to have a lasting effect is for the sole reason that they are simply ads. Ashley Waxman Bakshi, a popular beauty YouTube star worked with Or Yarok (the Association for Safer Driving in Israel), to set up a staged video that appeared as if it was live. Her viewers got to see her driving in her car, reach for her phone to text and collide with an incoming vehicle. How do you make the issue of texting and driving feel more real? This is exactly the sort of stuff we need to be seeing more. Check out the video below.

McDonald’s Bacon Big Mac Awareness

M: In the last week or so, I’ve seen McDonald’s ads pop up that question whether or not their famous Big Mac is considered a Big Mac if it has bacon on it. While this seems like a pretty strange proposition to me as to why a burger would be under a different title if it adds another layer of meat, this question has sparked a bit of debate on the internet. Does the name change? Or does it not? I love these kind of campaigns because while it seems so trivial, it tampers with people’s views on a cultural icon and sparks a discussion. Wait…did I just call a Big Mac a cultural icon? Anyways, if it’s not evident enough, the spot below had an open comment section earlier this week when it was posted, but now comments are disabled. Maybe too much negative backlash? Who knows. Check out the spot below and let us know if you think adding bacon to it changes the name.

KFC Gets in the All-Star Spirit

D: As NBA all-star weekend is only a few weeks away, brands are beginning to step into the conversation with their all-star themed campaigns. KFC, one of the NBA’s many partners has launched a new campaign centred around using the al-star game to bring families together. In the TV spots, people are encouraged to download the QSR’s “KFC All-Star” augmented reality app. This is also accompanied by a social video that can be found below. You simply scan the top of the KFC bucket, and you can then use it as a virtual basketball net. There is also an option for those that don’t have the bucket, but let’s just be honest…that’s not as fun. GO out there, buy your buckets, and enjoy! Check out a video below of one of the ads from early this month. Also be sure to check out this article where you can find the new ads.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here.

Weekly Recap

Weekly Recap (January 7 – January 13)

January 13, 2017

With a few weeks into 2017, some huge brands have already made some significant strides. With a ton of action going on, you may not have been able to keep up-but not to worry, The MAD Mix has you covered as usual. Check out some of the hottest ads, trends, and more in this week’s weekly recap.

Fender: Raise Your Voice

M: If you’re into playing music, check this one out. If you didn’t know, Fender is one of the most prominent names in electric guitar and base manufacturing. Recently, they’ve been faced with the challenge that every brand is seeming to go through: attracting and retaining the new generation of musicians. CMO Even Jones has even stated that approximately 90% of people who start playing guitar drop out within the first year.  While the awareness is out there, it’s obvious that the biggest problem that Fender is facing is retention of customers. To address that, they’ve launched a new ad campaign with a stylish, sleek, sexy, and digital approach. Check out the spot below that’s advertising their American Professional series. Looking back on it, my very first guitar was a Fender Squier and I loved it. This spot is definitely making me reminisce to a time when I thought I was Slash…

 

 YouTube Introduces ‘SuperChat’

D: Have you ever found yourself watching a live stream on YouTube and hesitating to comment because it would disappear so fast anyway? No? Well for those that have, Super Chat is just for you. This is a feature that YouTube is testing out currently in 20 countries that enables viewers to pay to have their comment pinned to a live video. Whether you want to tell the Youtuber that they’re doing a great job or you want to promote The MAD Mix, you’ll be able to do so through SuperChat. It’s going to be interesting to watch this in its early stages and see if it makes it’s way to other platforms such as Instagram Live or Facebook Live.

 

Intel: Brady Everyday

M: NFL playoffs mean it’s getting close to every advertising freaks favourite time of year: the Superbowl. In this latest :30 second spot, Intel showcases their 360 replay technology by taking us through Tom Brady’s (the greatest QB of all time might I add) morning routine. CMO of Intel, Steve Fund, explained that while people typically use this kind of technology for showing athletes on the field. But the point of the spot focuses on the everyday person-even if it does feature Tom Brady. He explains that they wanted to make brushing your teeth, or making breakfast look epic because that’s what Intel technology is capable of. I thought the ad was hilarious, but you be the judge. Check out the spot below, and stay tuned for more Superbowl related ads in the coming weeks:

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here.

Weekly Recap

Weekly Recap (October 1 – October 7)

October 7, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

Dollar Shave Club Releases New Campaign

D: The Dollar Shave Club is one of those miracle brands to say the least. They exploded in terms of visibility and sales after releasing a low budget YouTube commercial called “Our Blades Are F***ing Great“. 4 years later, the video now has over 23 million views. To continue with the success of the brand, they do a great job poking fun at others. In their latest three spots, they are quite clearly mocking Axe and Old Spice shower gel. The first ad, “Massive Hero” shows a product with red packaging that is definitely supposed to look like Old Spice, to which a bodybuilder bursts through the couple looking at the product and flexes in front of him. I’m definitely not doing it justice, check out the spot below!

Hopsy Home Tap

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M: As the craft beer market in Canada continues to grow at a rapid pace, this new device will be a game changer. Designed by Krups, the Hopsy HomeTap allows craft beer lovers to enjoy a draft-quality pour right into their own household. It dispenses draft beer from Hopsy’s two-litre containers that stay fresh for about two weeks. While it will only be available in 2017, the Hopsy HomeTap is sure to bring a new take on the craft beer industry by bringing the experience into the household.

A Coffee Shop in Toronto Charges Women more than Men

D: These are the type of stuff I like. The headlines that you read and instantly get pissed off until you watch the video and realize the actual meaning. It’s safe to say I fall for click bait a lot! A coffee shop in Toronto changed their prices for the day in a quite funny video that is meant to shine light on the “Pink Tax”. Essentially this is the fact that women pay more for certain goods than men. The idea that women earn less and pay more. Obviously there are several different factors that come in to play when it comes to the reasoning behind higher prices of goods for women, but it still makes for a great video. Check out some of the reactions below, and the site that explains more about The Pink Tax and how you can get involved.

 

Tomb Raider Matomb-raider-photokes it Snow in New York

D: Experiential advertising done right! To promote the launch of the new Tomb Raider game, the brand staged a 2,000 pound Jeep dangling from a 64 3D billboard in Times Square. Over the course of the next four weeks the billlboard will be pumping out fake snow which is sure to draw in anybody walking by. It captures the climate of the game well as Lara Croft is always going through insane adventures in all sorts of weather conditions. Now if I had a ps4, this would probably motivate me enough to at the very least test out a demo of the game. Executions like this push buttons and force consumer conversations. I don’t know a single person in my network that wouldn’t want to Snapchat this billboard.

 

 

Kit-Kat: Chance the (W)rapper

M: Any Chance fans in the building tonight? Kit-Kat teamed up with Chance The Rapper for their Halloween themed wrappers. The Chicago hip-hop star is shown shopping in a local grocery store in his Halloween costume when suddenly he hears his voice coming from a Kit-Kat bar. His face is then shown on the wrapper in which he sings the classic “Gimme a Break” Kit-Kat jingle. The significance of this is that it’s the jingle’s 30th birthday, and who better to serenade the classic jingle than Chance The Wrapper? Check out the spot below:

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Thanksgiving!

 

Weekly Recap

Weekly Recap: September 17 – September 23

September 23, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

 

#voteIRL

M: Politics, politics, politics. As everyone knows, the United States of America is going through possibly one of the most critical elections of all time. Clinton or Trump? The choice is pretty obvious to me. A vote against Trump isn’t wasted. To address the youth voting issue, Google launched its #voteIRL campaign in hopes of bumping those numbers up. The video below shows big YouTube players like Hannah Hart, Kingsley, and Hank Green with a message to try and get people out to the polls. I realize that I’ve made a number of political posts on here, but I think this is great. No matter who you vote for, everyone should exercise their right to vote, and Google is doing its part. Check it out:

Apple Releases a Pair of iPhone 7 Commercials

D: During the Emmy’s on Sunday, Apple released two visually stunning spots promoting features of the iPhone 7. The first one is a 60 second spot titled “Midnight” and it focuses on the water proof features of the new phone, as well as the low lit camera. It goes without saying that it was shot at night, and just overall the imagery is visually stunning. The second spot, “Morning Ride” focuses solely on the water resistant capabilities following a cyclist on his morning ride in the rain. With the soaking wet conditions it really makes you wonder just how water proof the phone actually is. Prediction, the next ad will feature someone singing in the shower while holding their phone. Check out both ads below.

 
Virtual Reality Technology-A Study

mainstream-vr-hed-2016

M: Virtual reality is becoming a thing, and we’re on board. A recent Nielson of approximately 8000 consumers shows that over 24% over those consumers have expressed serious interest in using or purchasing a VR product within the next year. 20% however showed that while they weren’t necessarily interested in buying it, they’ve expressed interest just after learning a little bit about it. Coming from someone who loves the newest technology (even if I’m too broke to get it), I can’t see how someone wouldn’t want to at least try a VR product. In my opinion, we’re just hitting the tip of the iceberg with VR technologies, and as they become more mainstream, it’ll be interesting to see how bigger brands can adopt it into their marketing strategies in the next decade or so.

Twitter is Going to Live-stream the Presidential Debates

D: Earlier this summer I mentioned that Twitter is going to start focusing on live-streaming, as it’s something that is perfect for the platform, and provides them with an opportunity to escape their stalled growth. Twitter has seen success with the live-steaming of sports, and by stepping in to the political debate, it will ensure that they cover just about as many people as possible. Between sports and politics, you have a pretty great reach in terms of people interested. Are they the only one’s doing it? Obviously not since Facebook will also be streaming the debates. However, Twitter is making the streams available for even non users, so this can be a great way to attract new people.

twitter live stream

Facebook Messenger Gets an Upgrade

D: I’m sure we all knot the feeling of large Facebook group chats where it’s basically impossible to come up with a decision. Whether it’s which restaurant to go to or which club you’re hitting up that night, there’s usually an issue getting everyone on board, or maybe that’s just my friends. Messenger will be testing out an update shortly in the U.S. that brings voting polls to your group chats. You simply type in a question with some possible responses, and members of the group chat can vote on which ones they want.

Facebook Messenger Update

 

On top of this, another feature they are adding is a tool that uses machine learning to remind your friends to pay you back! Just type “Malick, you owe me $50”, and if they click “Pay Now” it will allow them to type their banking info to proceed with the payment. Needless to say I will be avoiding this if it comes to Canada

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Friday.

Weekly Recap

Weekly Recap (September 10 – September 16)

September 16, 2016

The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.

Written by Malick and Dakarai.

Old Spice Recruits Von Miller for New Ad

M: What happened to the original Old Spice guy? Not to worry, I think we’ll be ok with Superbowl MVP Von Miller taking over. Old Spice is known for being the manly man’s deodorant, so its only fitting that they partnered with Miller in these latest series of ads.  As apart of Old Spices’ “Hardest Working” collection, we see Miller carving his own path of manliness through a series of hilarious NFL themed commercials. Check out my favourite below:

Click here to find the other ad in the series.

The Energizer Bunny Gets a Makeover

D: The mascot the majority of people know and love is getting a makeover after 27 years. The brand is looking to give the bunny a more “2016 look”, meaning more realistic movements and features. It’s practically impossible for anyone over 40 to have never seen this bunny before, but the brand has mentioned that they would like to have that same connection with a younger audience. A little change never hurts right? The new mascot premiered during New York Fashion Week, and for all of us that didn’t get the invite, we’ll be able to see the bunny in upcoming ads on YouTube and Spotify.

energizer-bunny

Roli Seaboard Rise 49

M: We talk a lot about innovation in advertising, and I think this is an exceptional example of that. The Roli Seaboard Rise 49 is a keyboard that allows users to physically manipulate the types of sounds that come out of it. With 49 keys, the keyboard allows you to manipulate the sounds depending on how you physically touch it. By striking, swiping vertically or horizontally, and pressing lightly for example, you can bend the soundwaves, causing a bend in pitch, vibrato, or even slide notes. Music and technology are meant to coexist, and I think this is an amazing example of that statement. At a price of a mere $1200, the Roli Seaboard Rise 49 can be yours.

roli

YouTube Gets Social

D: YouTube is stepping into the social network space by offering a feature calYouTube communityled “Community”. Essentially this will enable certain channels to be able to communicate more effectively and directly with their subscribers. Rather than creating videos to provide announcements, these YouTubers can have a direct line of communication with their fans on the platform itself, rather than on other social networks such as Twitter or Facebook. Subscribers will get notifications when creators submit a post, which of course they can opt-out of if they want to. YouTube has always just been about video, but this is a fantastic opportunity to bring a more community feel to it. One thing is for sure, the comments will always be terrible.

 

Virgin: Rock The Vote

M: If you know me, you know I think it’s important for people to get out there and get involved in politics somehow. In this ad, Virgin communicates to millenials the importance of voting and what we stand for in line with their in-flight wifi service. Virgin America is encouraging millenials to utilize their free in-flight wifi by registering to vote in the next US election. Its simple, but anything to get young people to vote is a good cause in my books.

 

DJ Khaled Goes Undercover for Lyft

D: Lyft, the popular ride-share company has enlisted Dj Khaled as a part of their undercover series “Undercover Lyft”. Lyft has used popular celebrities such as Shaq, Demi Lovato, and now DJ Khaled as undercover drivers picking up unsuspecting passengers and filming the funny experience. DJ Khaled does what he does best and drops all his famous Snapchat famous catchphrases and references, which is expected. My personal favourite is when a passenger asks him what he does for a living, to which he replies, “I’m a locksmith…I got all the keys”. Classic Khaled. Check out the hilarious video below!

 

That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here

Malick Ba

How Twitter Got Phased Out

March 9, 2016
Twitter

As a 90’s kid/millennial/20 something, a lot of my spare time is spent scrolling through social media on my phone (sue me).  Riding the up rise of smartphones within the last 5-7 years or so, it’s interesting to note some of the trends and changes that I’ve gone through with my mobile habits. In my experiences a few years ago, social media was concentrated into three platforms: Facebook, YouTube, and Twitter.  These were platforms that I relied on for entertainment, connecting with friends, building followers, and keeping up with current events. These platforms were the dominant players in the social media game back in the day, probably because of the lack of other platforms.  Flashing forward to 2016, the evolution of social media has changed so much and so quickly that one of these big platforms for me is quickly becoming harder to keep up with: Twitter.

Multiethnic Group of People Socail Networking at Cafe

Remember when Twitter was the most insane thing ever? I remember when I first heard about it and thought: “Wow, this is pretty stupid.” But after a year of peer pressure, I caved and immediately changed my opinion on it…drastically. I used Twitter for everything. Current events, world news, trends, social networks, you name it. But recently with the emergence and development of different social media platforms (Snapchat and Instagram most notably), I’ve had a harder time remembering that Twitter is still even a thing. Apparently I’m not the only one who thinks this way. According to Business Insider UK, since a peak in 2014 the number of tweets generated per day by Twitter users has fallen by more than half. With an active user base per month of 115 million people, Twitter has seen more than half of those people stop tweeting.Don’t get me wrong, I still know a lot of people who use Twitter on a daily basis. Its development over the years has seen some amazing success. But for me personally, I just don’t ever have the desire to tweet anymore, not like I had much interesting to say…for example:

A riveting tweet by me. No one responded.

A riveting tweet by me. No one responded.

I use Snapchat (malickba) and Instagram (@malickbba) probably just as much as I used Twitter a few years ago. This raises some questions: will we still be using these popular platforms with the same frequency a few years down the road? I think that with the emergence of so many fast paced, perspective based social media platforms (Periscope for example), will I phase out Snapchat and Instagram the same way that I phased out Twitter? I guess only time will tell. Until then, I’ll keep scrolling.

Malick Ba is a marketing professional living in Toronto, Canada. His academic background includes a Bachelor’s of Arts in Communications with a minor in Sociology from the University of Ottawa. Currently, Malick is a senior at Humber College and is looking forward to what he can provide to the marketing world upon graduation. Follow him on Instagram, and connect with him on LinkedIn.