Guest

How Virtual Reality is Important to Startups and Why Most Consumers Are Unaware of it

November 10, 2017

Guest Article By: Jason Vander Griendt

 

Virtual reality is one of the emergent technologies that is experiencing a fast adoption rate in numerous industries. The entertainment industry was first on the scene. It empowered providers to offer compelling experiences to viewers taking the game to the next level. It’s increasingly finding innovative applications on the business scene. It’s transforming the way businesses interact with customers, market their products and engage talent among numerous other uses.

Besides sectors such as big data and the internet of things, virtual reality is expected to bring in the next big wave of innovation. Let us review some of the advantages of the technology to business.

 

Training and education

The traditional classroom is slowly becoming extinct especially in the workplace. Employees and students will log in to virtual classes with the mentor guiding the lesson. Businesses can fast-track employee training and offer education that achieves a more significant impact quickly. Think universities, driving schools, the healthcare industry and other hands-on learning scenarios that demand the use of expensive equipment.

Cost savings

Industries such as the real estate market are experiencing an enormous reduction in presales costs. It’s leveraging the technology to provide guided virtual tours of properties. The cost of hosting virtual tours does not come close to the expenditure associated with building model show houses, organizing the open house and stocking up numerous finishes for clients to choose from. Additionally, it is enabling realtors to build stronger value-based relationships with clients.

Marketing

Virtual reality offers more productive interactions with customers in real time. It gives marketers a superior platform to showcase their products and services to a broader target audience. The technology makes it easy to prototype different products seamlessly without actually building them.

Niche markets

This includes sectors such as interactive games and amusement parks. Virtual reality presents engaging interactions with users. It makes an excellent case for a game design company. Additionally, you can offer virtual reality versions of popular adventure-based activities such as surfing, rafting, and zip lining among numerous others. Similarly, collaborations with breakthrough technologies such as nanotechnology will narrow the gap between real and virtual worlds.

Events and social networks

The virtual scene presents the new real estate to host events. You can interact with other participants, listen to presentations, and walk through various booths at the event. All this from the comfort and convenience of your home. The same concept will extend to your social interactions. Facebook is already experimenting on this with its VR subsidiary, Oculus.

Why are there so few consumers on the virtual reality scene?

First, I’d have to say price points. Gadget manufacturers are racing to provide the best possible experience from their units. This translates to thousands of hours of research and development as well as high-quality components to realize a commercial product. Similarly, there are few consumer applications on the market utilizing the technology to drive adoption. Virtual reality content, as opposed to the infrastructure, will play a prominent role in driving the consumer costs down. Furthermore, the technology is considered socially isolating and lacking a diverse range of choice of ready content.

Virtual reality is here to stay. The technology is expected to get better, cheaper and drive more penetration. As adoption increases, costs will come down. The technology will also find new applications, as more industries get onboard. Experts argue that the line between virtual reality and augmented reality is increasingly getting blurred. This fusion promises more opportunity for businesses and consumers. The attraction point remains its ability to completely immerse you in a virtual world connecting with your senses on motion, sight, touch, smell, taste and experimentally, emotion.

 

 

Jason Vander Griendt is the mechanical design engineering expert behind Render 3D Quickly, a company specializing in three-dimensional architectural renderings and visualizations. With years of experience in the field of 3D rendering and animation, Vander Griendt has established a global reputation for the exceptional insight and expertise he has regularly provided to architects, builders, contractors, designers, homeowners, and real estate companies from all over the world.

 

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