Weekly Recap

Weekly Recap (April 18th – April 22nd)

April 22, 2016

Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.

Monday

Apple Music release “Taylor Mic Drop”, a new 60-second spot featuring Taylor Swift

Taylor Swift is back at it again with another funny and quirky spot for Apple Music. In case you missed it the last time, we wrote a Weekly Recap article with the ad featured, check it out here. This time Taylor is singing along to “The Middle” by Jimmy Eat World, and will likely bring the song back on the billboard charts, which is exactly what happened when she sang Drake and Future’s “Jumpman”. Taylor Swift just has this great appeal that resonates with consumers. She’s just being herself, lip singing in front of a mirror as we all like to do (whether we admit it or not), with the tagline “Every Song for Every Moment. Apple Music.” Check out the video below.

 

Tuesday

AirBnB debuts their largest campaign to date, “Don’t Go There. Live There.”airbnb-print-2

AirBnB released a 60-second spot on YouTube for the launch of their new campaign, where they essentially ask consumers “Why Vacation Somewhere When You Can Live There?” AirBnB provides residential accommodations in 34,000 cities and 191 countries. The new spot is great because it shows the amount of opportunities that the service provides, and where you could end up all around the world. They also released a series of print ads with the tagline “Live There, Even If It’s Just for a Night”.

 

 

 

 

Wednesday
bob marley snapchat

Snapchat Under Fire

Snapchat was lit on Wednesday, but for the wrong ways. The “Bob Marley” snapchat filter was kind of funny, but also kind of racist. Users of the quick photo-sharing mobile app pointed were able to add a filter that transformed their face into Bob Marley, which features dreadlocks, the beanie, and a skin tone alteration. This caused a huge controversy. People said that it was a form of digital blackface, which obviously is a huge issue. While it was mainly used to promote and respect his music and lifestyle, it backfired heavily.

 

 

 

Thursday

Oberto Teams up with NFL stars Rob Gronkowski and Richard Sherman

Here’s a nice co-branding effort by Oberto, a beef jerkey manufacturing company. The video titled is literally titled “Rob Gronkowski and Richard Sherman talk about stuff while eating beef jerky in branded web series”. What more do you need to click this video? This campaign that Oberto is all about trying to change the perception of turning jerky from a snack food, into a protein snack. What better way to advertise this than through two of the most dominant players in the NFL? Oh, and they are wearing snuggies.

 

Friday

Brands paying tribute to Prince.

It’s no surprise that the world lost one of the most iconic musicians in the last 50 years on Thursday. Several prominent brands have hopped on this opportunity to pay their respects to the purple rain superstar. This presents a bit of an issue with ethics in our opinion. While yes, it is a way for brands to ultimately pay their respects and make them seem legitimately concerned but its also a way for them to hop on a bandwagon of free promotional efforts as a result of a trending topic. Brands like Hamburger Helper and Cheerios had a few posts deleted because of their over attachement of their brand versus actually presenting themselves as being legitimately concerned. Are these brands wrong? Are there ways to pay respects ethically? Or does it come off too much as a way to promote your brand? I guess Cheerios and Hamburger Helper are good examples of brands who have failed to do so.

cheerios prince

hamburger-helper-prince-2016

 

These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!

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