Written by Dakarai, Malick, and Bledar
TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.
Heineken – #OpenYourWorld
D: To put it simply, this new short film from Heineken represents the kind of ads we need to be seeing. The beer brand took 6 people and broke them out in pairs with each person’s counterpart being someone with a completely opposing view. For example, a transgender woman was paired with a man that is strongly against transgender people, or an environmentalist was paired with someone who doesn’t believe in climate change. These pairs do not know any information about each other and are given tasks to complete as a duo. How does the brand tie in you ask? At the end, they get to watch a video of their assigned partner that reveals their true views, and I hate to make this click-baity, but you’ll just have to watch to see what happens next. In a world where we associate alcohol brands with partying and having the time of your life, it’s refreshing to see Heineken lead a discussion on equality with this video.
Doritos partners with Guardian of the Galaxy
D: I’m just going to go ahead and guarantee you haven’t seen this before. In conjunction with Marvel, Doritos is promoting the new Guardian of the Galaxy Vol 2 movie, they have integrated the soundtrack into the actual chop back. This is not a joke.
You are really able to put a headphone in an audio jack on the bag and listen to the 14 song soundtrack. Now here’s the thing, you will not find these in a grocery store or vending machine. The bags will be available in limited quantities through Amazon only. It’ll be interesting to see how consumers respond.
Ogilvy & Mather Chicago: The Bulletproof Poster
M: Constantly advertisers are attempting to address social issues in advertising but a lot of them lack how to properly execute (yes, I’m talking about Pepsi). This one is different. In order to make a statement against gun violence, Ogilvy & Mather Chicago made bullet proof ads with statements attesting to the unfortunately common issue in the U.S. Chicago is known for for its excessive gun violence, so I feel this is super appropriate. What makes this ad even more powerful is that this is the week that President Trump will be addressing the annual NRA convention in Atlanta. While this advertisement is powerful, I highly doubt that gun laws will change with this disaster of a government in Congress. Check out what they created below:
Burger King & PlayStation: #BurgerClan
B: Burger King and PlayStation recently teamed up to offer a new way to order Burger King in Spain. Customers who are PlayStation fans sign up and play against Professional Gamers who are taking their orders simultaneously. Burger King has done some very unique advertising in the last few years. Campaigns like bringing back the Subservient Chicken in 2014 and last year for Halloween doing the McDonald’s Ghost Costume. Burger King continues to advertise in different ways and what better than playing your favourite game against professionals while also ordering a Whopper (maybe 2). Also who knew that Burger King delivers? And Burger King, can you deliver in Canada too. Please and Thank You!
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.