It’s been a crazy week in the world of advertising and marketing. Not to worry, we got you covered. Check out our weekly recap that highlights some of the best, worst, and hottest in what’s going down in the industry for the week!
Written by Dakarai, Nick, Bledar, and Malick
Cricket Wireless Brings the Fans to John Cena
D: Get ready to tear up a bit! Cricket Wireless, owned by AT&T put together a video with their celebrity partner and WWE wrestler, John Cena. For those of you who don’t know, he’s known for his positive attitude with the position of “never give up”. What started as a video of him reading fan letters, you eventually see that all of the writers behind each letter are hiding in a room waiting to surprise Cena in person. After reading about the story of a young fan that used the slogan “never give up” to help his mother beat cancer, John Cena was surprised with the boy standing right in front of him. This is one of those heartfelt videos that really pulls on your emotions and for this reason there is no secret as to why it has reached over 60M views and has been shared over 1M times. This video is great for Cricket Wireless because even though they may not get another customer as a result of the video, their pre-existing customers will feel better about their selection. Grab a box of tissues and check out the video below.
Kyrie Irving Leaves the Cavs. 2k Sports Scrambles.
N: Sometimes marketing decisions need to happen on the fly. News drops, and a company needs to adjust. And sometimes that needs to happen fast. Case in point: 2K Sports and their NBA 2K18 dilemma. On June 1st, Kyrie Irving was announced as the cover athlete for the latest for NBA 2K18. Photo shoot done. Cover designed. Rollout prepped. Irving looked sharp, donning his crisp Cleveland Cavaliers uniform. Plenty of time before the official release date of September 19th.
On August 22nd Irving was traded to the Boston Celtics, leaving four weeks for 2K Sports to react and adapt. After an initially witty response, how should they move forward? Do they scramble to replace the cover with Irving in his new threads? Or with a different athlete entirely? Do they release the already produced copies as “novelty” items? And then re-release with a new cover? Or do they just leave things as-is?
IKEA – Enough
B: IKEA has been a place to get cheap hotdogs, Lingonberry sauce, and most importantly cheap furniture. With storytelling being a vital part in how advertisers and marketers attempt to reach their target audiences. I can safely assume that a lot of us have had an IKEA shopping experience or two, usually being fun and having some sort of purpose. The IKEA- Enough ad isn’t ground breaking or unheard of, it is simple, honest and relatable. The premise of the video is that an average family, being unorganized, messy and then pulling together to clean up their house. In the same context in how building IKEA furniture, unorganized, messy and somehow takes an entire family to build a nightstand.
Walmart and Google Partner on voice-powered shopping
M: The story of online retailing continues to grow. Recently, Walmart and Google have announced a deal that will allow you to order products online through a voice commanding system. Google Express users will be able to order products through the Express website, app, or devices equipped with Google Assistant. Retail is getting easier and easier and I really think this is just the tip of the iceberg. I think eventually this can stem into larger retailers in Canada and provide extreme benefit to those who have a mobile-first approach to shopping. Really interesting to see! I think this will definitely push the sales of Google Assistant and other voice-recognizing technologies.
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.