It’s been a while since we’ve done one of these! As we all know, Advertising and Marketing is a business of speed, so there’s no doubt that sometimes it can be hard to keep up with the latest and greatest. Not to worry, as usual The MAD Mix has you covered. Check out our weekly recap that shows some of the best in the business!
Boston Pizza: Gather Round
In case you missed it, Canadian-based restaurant chain Boston Pizza recently released it’s first commercial under it’s new brand positioning and tagline “Gather Round”. The new tagline was designed in an attempt to help capture the interests of millennials, young families, friends and more outside of the “sports fan” type crowd…and they did just that in their latest :60 ad which was released on August 4th, 2017. The spot “Sharing is Awesome” showcases the variety of food, people, and good times that can be had at your local Boston Pizza. I think the spot was successful in doing just that. Check out the spot below:
Brahma: Respect the Hangout
I should’ve saved this one for the GIF master himself: Dak. Argentinian beer brand Brahma came out with a spot that talks about taking a break from the endless routines and cycles that exist in our lives on a daily basis. It can also imply that we spends way too much time looking at dumb GIFs and memes all day. I think the spot is super clever. Sometimes it’s good to break free of your daily routine and just hang out. The spot begins with the main character and surrounding characters caught in loops, but ends with him hanging out with friends enjoying a nice cold one with the boys. Here’s the spot:
There’s nothing more that pisses me off than seeing social media giants like Twitter, Facebook and more allowing hate speech onto their platform. In order to counteract Twitter’s loose hate-speech policies, Israeli satirist Shahak Shapia took to Twitter’s German head office to give them a piece of his mind on the matter. According to Adweek, Shapia has reported over 300 tweets for containing threats of violence, homophobia, xenophobia, Holocaust denial and more. How many time has he heard back from Twitter? Only 9 times. In an attempt to counteract these loose policies, he said “If Twitter forces me to see those things, then they’ll have to see them too.” He did this by spray painting a number of the tweets he’s seen online on the ground in front of Twitter’s German head office. I loved this as this is something that I see on a constant basis online, and it ultimately puts the pressure on these companies to do something about it.