Weekly Recap

Weekly Recap (December 10 – December 16)

December 16, 2016

It’s the holiday season, and that means tons of action in the world of advertising and marketing. Not to worry, The MAD Mix always has you covered on anything you might have missed. Check out some of our favourite ads, trends, and more in our weekly recap!

WestJet Christmas Miracle

M: Wow-this one is powerful. We all remember the tragic fires that devastated the residents of Fort McMurray earlier this year. Families lost their homes, and some lost their lives-but none gave up hope. This Christmas, WestJet decided to revisit some of the residents in a creative, and touching way. Residents of Fort McMurray were treated to a Christmas themed event were the community could come together and spend time with their families and friends. However, towards the end of the night,  something special happened. As the community were leaving the event, they were surprised by being given gifts from the WestJet Santa in which they received wonderful family memorabilia that fell from the sky. In addition, what makes this even more special is that each of these families were given a free flight to visit their loved ones this holiday. Christmas is a time for giving, and WestJet touched the country with this wonderful campaign. It’s nice to see bigger brands step up and give back to communities who have lost everything. Good job WestJet. Check out the video below:

The NBA Presents: “The Most Dunktastic Time of the year”

D: Christmas Day is a very special moment. Not only do you receive gifts, and spend time with your family, but you also get to watch some of the most anticipated and fun NBA games of the season. The NBA always packs the leagues best teams and the most sought after match-ups on Christmas Day. For example, this year you have the Cavaliers vs Warriors which is essentially a repeat of last year’s NBA finals that broke viewership records. To promote the games this year they’ve launched a :30 second ad that features NBA players such as Blake Griffin, Dwyane Wade, and Kevin Love singing their new take on the famous carol, “the most wonderful time of the year”. This is one of those spots that as an NBA fan you just have to enjoy. Check out the spot below!


One Shower-VR Experience

M:If you’re a creative person like myself, sometimes coming up with fresh ideas on the spot can be kind of difficult. However, there’s always one spot that a lot of people drawn inspiration from every day…the shower. Vancouver’s Rethink agency made a VR experience dedicated to just that. The VR driven initiative allows you to hypothetically “hop in the shower” at any point in time when you’re trying to get those creative juices flowing. Personally I think this is pretty hilarious. You can be at your desk at work or even in the library studying, and take a virtual shower. That’s some funny imagery right there folks. Check out the video below:

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Holidays!

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