The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.
Written by Malick and Dakarai.
Domino’s Wipeable Onesie
M: So I know we posted about this yesterday, but I figured we should probably dig a bit deeper. Domino’s UK released a onesie specifically designed to allow someone with greasy pizza hands to wipe over in replacement of a napkin. The “innovation” is definitely creative-along with it’s release. Domino’s UK had reported that New Year’s is one of their biggest sale days of the year (I wonder why…), so pairing the onesie with that selling point was unique. Personally, I don’t ever see myself wearing one of these. There’s something about gross about wiping pizza fingers over your clothing that just simply sounds unappealing…I’ll stick to napkins thanks.
Wendy’s goes full savage mode
D: Wendy’s shocked the world this week by going full savage and ‘roasting’ people on Twitter. This all started with the fast food restaurant tweeting about their fresh never frozen meat, to which a user by name of “Thuggy-D” voiced his disagreement. This created a heated exchange that was clearly won by Wendy’s. Check it out below.
Now did they stop there? Not at all. Other accounts began tweeting funny things to Wendy’s to see what their response would be. This brought out such gems as “@Wendy’s can you find me the nearest McDonald’s?” To which Wendy’s replied with a picture of a garbage can. This is something that you definitely don’t see often from brands, and it will be interesting to see what they do with all this new found attention on their social accounts. Will there be a new campaign attached to it or has the brand simply had enough of all of the McDonald’s questions?
— Wendy's (@Wendys) January 3, 2017
Sears 2.0-What the Sears?
M: There’s no question that Sears has been suffering heavily over the past few years. Recently, Sears opened new doors at CF Promenade in Thornhill, Toronto. The newly rebranded catch platform for the store is “What the Sears”-which according to strategy.ca is to get customers to inquire about the recent changes that they’ve done with the location. The store has been redesigned to encourage simplicity with the customer experience. Ultimately, the focus is on the consumer and how they could simply organize the store to allow for the simplicity they desire. With fixtures instead of frames, and clear visibility throughout the store (which was surprisingly lacking), the iconic brand is hoping to bounce back.
L’Oreal introduces the ‘Hair Coach’
D: There’s quite a lot of things we do in our everyday life that could be improved through the use of connected devices. However, before this week I would have never thought of an improvement to the hair brush. Introducing…the ‘Hair Coach’ from L’Oreal. This is a smart-brush that aims to track and analyze your beauty habits to provide you with suggestions and product recommendations for healthier hair. This is done alongside a data-fuelled app. If you’re reading this and thinking that you absolutely need this product immediately, pump your brakes because it won’t be available until later this year. In the meantime, check out a video the brand created to introduce the Hair Coach.
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our recap of 2016 here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy New Year!