Written by Dakarai & Malick
TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.
Ad Council brings equality to the Kiss Cam
D: At this years NFL Pro Bowl, the ad council (an American non-profit organization) took over the ever so popular jumbotron kiss-cam. If you’ve ever attend a sporting event, you’re familiar with this time. A camera will go around the stands finding couples and showing them on the jumbotron encouraging them to kiss. The Ad Council used this moment to show that “love has no labels” and featured all forms of love different relationships. This is powerful because it creates a truly uplifting message by featuring relationships and friendships across race, religion, age, and more. During a time when the world is appearing very divided, this video couldn’t have better timing. Check it out below.
Ikea’s Practical Advertising
M: Picture those delicious Tasty videos and apply them to home furnishing. Ikea has recently released a set of instructional videos of how to teach millennials and young families to furnish their houses/condos despite smaller spaces. What I find cool about this is that even though that young people like myself typically live in smaller apartments, we can still find our own ways to customize them like a big house. I feel like this series is a great example of practical advertising. While they aren’t necessarily advertising a specific product, they are demonstrating innovative ways to use a their wide selection. Check out one of my favourite videos out of the series below:
Facebook does their best LinkedIn impression
D: Facebook is going to start allowing pages to post job ads and for applicants to apply all while never leaving the Facebook app itself. After seeing the job posting, job seekers can like, comment, or choose to apply for the position through Messenger. This will likely roll out for free in the beginning stages, but this is an excellent revenue opportunity for Facebook and an excellent all around idea. It will be interesting to see the effect this has on LinkedIn. At the moment, these job postings provide a large amount of revenue for the social network. To all the people saying that Facebook is dying…how exactly?
M: Ok…if you follow this platform regularly, you know that we love Nike. That being said, their latest campaign stands out for different reasons. Usually they are known for their smooth, but fast paced action style in their advertisements, but this one has a deeper meaning. Nike’s new “Equality” campaign encourages everyone to transcend the fairness and respect they see in sports, into real life. Featuring the narration of Michael B. Jordan, and atheletes like LeBron James, Serena Williams, Kevin Durant and more, this ad speaks to more than just sports. It stands for equality. Check out the spot below:
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our top Super Bowl ad picks. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.