Weekly Recap

Weekly Recap (February 25 – March 2)

March 3, 2017

Written by Dakarai, Malick, and Kathleen

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Pizza Hut Introduces “Pie Tops”

K: Fresh out of the oven are Pizza Hut’s ‘Pie Tops’. What are ‘Pie Tops’ you ask? No, they don’t have anything to do with pies. They are sneakers! Yes, Pizza Hut has launched a very limited pair of high tops sneakers. Pizza Hut has raised the bar in how customers can order their pizzas. The ‘Pie Tops’ sneakers have a button on the tongue that when pressed connects to the Pie Top app. Now, this is not your ordinary Pizza Hut app, this app will order the pizza for you. By using geolocation, it allows the pizza to be delivered at the location of the individual wearing the shoes. It’s a great concept combining two things that many people love, sneakers and pizza, and an excellent way to show how easy ordering with Pizza Hut is. Unfortunately, only 64 pairs were made and only a few lucky Pizza Hut fans will have the opportunity to take home a pair. Launching just in time for March Madness, it supports the promotion of $7.99 for a large two-topping pizza, available from March-April. Check out the video below with Grant Hill.

Denny’s scores their most popular tweet yet

D: At this moment, you may be wondering why this is worthy news. Denny’s is an example of a brand that kicks ass on social media to put it simply. They understand their social audience and their content speaks directly to their target, almost as if it weren’t a brand talking and one of your friends telling you stupid jokes. An example of this? This week the brand tweeted a seemingly normal photo of pancakes with the caption “zoom in on the syrup”.

After zooming in, it takes you through a series of directions in order to bring you to a final message, all while remaining on the same picture. The tweet has been retweeted over 100k times and has reached almost 150k likes. If you enjoy random and hilarious content, give @DennysDiner a follow.

 

Nossa: Old Website Funeral

M: It’s hard to address change in a creative way. Portuguese advertising agency Nossa decided to address their outdated website in the most hilarious self-mocking way I’ve ever seen. There’s no question that the way that the internet and digital technologies evolve so fast that it can be hard to keep up with what the best way to optimize is. That being said, the agency realized that their website had been following a very “2012”-esque structure to their digital platform. What they decided to do is create a :30s spot that symbolized the death of their old website portal in the form of a funeral. The spot shows members of the agency gathered around in a funeral type setting (which is actually just the backyard garden of their office) in which they bury a laptop. I think this is an extremely creative way to show that they are out with the old, in with the new. Check out the spot below:

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our top Super Bowl ad picks. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.

 

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