Weekly Recap

Weekly Recap (January 14 – January 20)

January 20, 2017

Written by Dakarai & Malick

TGIF! We made it through another crazy week in the speedy world of advertising & marketing, but as usual, The MAD Mix has you covered for the hottest ads in this weekly recap. Check out some of our favourite ads, trends, and more below.

 

Kyrie 3: Improv

M: Ok I’m back at it again with the Nike ads, but I couldn’t pass this one up. This spot promotes NBA champion Kyrie Irving’s new line of kicks, the Kyrie 3’s with a musical twist. The ad begins with a drum solo that provokes Irving to ball handle to the rhythm. Who’s on the kit? None other than Questlove from The Roots. The two square off in a drum solo/dribbling battle that highlights the agility and duration that the new shoes can give you. Not only is this wildly entertaining for both music and basketball fans, but it’s just a wicked idea. Nike never disappoints, check out the spot below.

A YouTuber Takes a New Approach to ‘Don’t Text and Drive’

D: We see them all the time. The emotionally driven PSA’s following the tragedy of a texting and driving incident. Some go for the shock factor, and some will go for the emotional side of things. The question is, do they really work at the end of the day? In my experience, the amount of people I still see text and drive is astonishing. The reason why a lot of these ads don’t seem to have a lasting effect is for the sole reason that they are simply ads. Ashley Waxman Bakshi, a popular beauty YouTube star worked with Or Yarok (the Association for Safer Driving in Israel), to set up a staged video that appeared as if it was live. Her viewers got to see her driving in her car, reach for her phone to text and collide with an incoming vehicle. How do you make the issue of texting and driving feel more real? This is exactly the sort of stuff we need to be seeing more. Check out the video below.

McDonald’s Bacon Big Mac Awareness

M: In the last week or so, I’ve seen McDonald’s ads pop up that question whether or not their famous Big Mac is considered a Big Mac if it has bacon on it. While this seems like a pretty strange proposition to me as to why a burger would be under a different title if it adds another layer of meat, this question has sparked a bit of debate on the internet. Does the name change? Or does it not? I love these kind of campaigns because while it seems so trivial, it tampers with people’s views on a cultural icon and sparks a discussion. Wait…did I just call a Big Mac a cultural icon? Anyways, if it’s not evident enough, the spot below had an open comment section earlier this week when it was posted, but now comments are disabled. Maybe too much negative backlash? Who knows. Check out the spot below and let us know if you think adding bacon to it changes the name.

KFC Gets in the All-Star Spirit

D: As NBA all-star weekend is only a few weeks away, brands are beginning to step into the conversation with their all-star themed campaigns. KFC, one of the NBA’s many partners has launched a new campaign centred around using the al-star game to bring families together. In the TV spots, people are encouraged to download the QSR’s “KFC All-Star” augmented reality app. This is also accompanied by a social video that can be found below. You simply scan the top of the KFC bucket, and you can then use it as a virtual basketball net. There is also an option for those that don’t have the bucket, but let’s just be honest…that’s not as fun. GO out there, buy your buckets, and enjoy! Check out a video below of one of the ads from early this month. Also be sure to check out this article where you can find the new ads.

 

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here.

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