Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our weekly recap.
Written by Malick, and Dakarai.
Instagram Introduces “Instagram Stories”
D: Earlier this week, the social media giant Instagram revealed their newest feature, Instagram Stories. You know the whole idea of Snapchat stories right? Pictures/Videos that last only 24 hours, with the ability to put text over over them, and add filters. Yeah, that is basically Instagram Stories. Moments after announcing this new feature, the memes began to roll in, as expected. Either Instagram thought people wouldn’t make such a big deal out of it being the same as Snapchat, or they are playing for the long-run, hoping they can evolve their Stories feature in a better way. Regardless, I wanted to share with you some of my favourite memes that have surfaced these past couple of days.
— Alex Shibutani (@AlexShibutani) August 2, 2016
— Jack Brody (@jackdbrody) August 2, 2016
— Alexander (@SirRWalters) August 3, 2016
IKEA Releases “Let’s Relax”
IKEA’s latest campaign is intended to remind us of the simple things in life, sharing time with one another cooking, eating, and being together. The brand released a short video that pokes fun at the “Photo First” foodies out there. In 2016, practically everyone knows someone that can’t eat a meal without taking a picture of it and sharing it first. IKEA decided to show just how ridiculous that idea is, using an 18th century setting. This is the first video to start the campaign, as there will surely be more that follows. Although the video is shot well, and is rather funny, is there really anything wrong with taking a picture of your food before you eat? Check out the video below.
Suicide Squad Opens Up Shop in Toronto
D: With the blockbuster movie arriving in theatres today (August 5th), a pop up fan experience came to Toronto to get the public in the super villain mood. Warner Bros. Pictures brought the fictional prison from the movie to the Downtown streets of Toronto, where fans could walk through a recreation of the jail cell of one of the movies characters played by Will Smith, named Deadshoot. They are also able to view props from the movie, and smash vases and bottles in a recreation of Harley Quinn’s “Smash Cell”. Basically a dream come true for any Suicide Squad fan. Check out Malick’s article about the promotion behind the movie here.
— Toronto Life (@torontolife) July 27, 2016
The Revenge: Pokemon Go-Basel Tourismus
M: Tired of Pokemon yet? Sorry. This one is too good not to share. Basel Tourismus (a Swiss Travel Agency) put together a Pokemon Go inspired video that went completely viral. While we all know that Pokemon are meant to be captured, what happens when they try and catch you? This viral video shows a bunch of people dressed up in Pikachu outfits running around Basel throwing giant pokeballs at tourists. Personally I think this is not only a funny video, but a great way to combine a popular trend with your business. The video has obtained around 49 million views in the last few days…talk about viral…
Vroom VR Showroom
M: Virtual reality is soooo cool. Vroom-an online used car dealership-has adapted VR technology to bring a new perspective of buying cars. What they’ve done is basically eliminated the difficulties of moving from lot to lot trying to find the perfect car for you. They’ve adapted VR technology in a way in which users can step into a virtual show room in which they can view different models and costs at an almost video game like simulation. I think this is just the beginning of the way consumers can interact with different products of services. It’s crazy to think that this is just the tip of the iceberg for VR technology. It will be interesting to see how Vroom continues to further this technology. Anyone else feel like playing Need for Speed Underground 2?
These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know! Check out last week’s special edition 2016 Olympic commercial recap , and be sure to like us on Facebook here.