Want to stay up-to-date with the new trends, products, campaigns, announcements and more throughout this past week? Say no more, we got you covered with our first ever weekly recap.
Written by Malick, and Dakarai.
The First NBA Jersey to Feature a Sponsored Ad is Released
On April 15th, the NBA Board of Governors ruled in favour of ad placement on NBA jerseys. It was only a matter of time until each jersey and its associated brand would be released. Earlier this week, the Philadelphia 76ers announced that they would partner with StubHub, a website that connects ticket buyers and sellers, and they released images of the jerseys in all the different colourways. Even with the 76ers having a record of 10-72 (the worst in the NBA this season), clearly StubHub still found the partnership to be a great opportunity.
“Their current spot in the standings is largely irrelevant to us because we’re in this for the long term,” Scott Cutler, StubHub’s CEO said.
— Philadelphia 76ers (@Sixers) May 16, 2016
IKEA Sets Up Shop Downtown Toronto
In partnership with ad agency Leo Burnett, IKEA launched their new “It Starts with Food” campaign, with a pop-up shop Downtown Toronto. The shop challenges consumers to #StartFooding and make every meal their own. The first room is dessert inspired, with a graphic on the wall that states “Start with dessert, because life’s too short”. Having actually been to this pop-up shop, I have to say that I was pretty impressed with how it was all put together. Each room serves it’s own purpose, and free food is always a plus. The only negative thing I could say was that for a campaign centred around food, there wasn’t nearly enough of it!
As you can probably tell, we love basketball…and shoes as well. This ad features Cleveland Cavaliers all-star point guard Kyrie Irving promoting his new set of Nike kicks whilst also crushing some Krispy Kreme donuts. What we love about this ad is its hilarious word-play, and it does a great job of promoting the shoes, but without actually really mentioning them at all. As a part of this entire campaign, limited quantities of the Ky-Rispy Kreme’s (see what we mean about wordplay) are being distributed in select cities in the U.S in a Krispy Kreme donut truck. In the end, it’s definitely a unique way to approaching the sneaker-head market and I doubt they’d have a hard time selling-because they do look sweet.
Raptors Rolling in Ratings
Living in Toronto, its impossible not to talk about the incredible playoff run the Raptors are having. While the Raptors haven’t always been the most popular team (being the only pro-ball team North of the border), this year is a year to break records. In fact, the Raptors were able to gain an approximate 1.5 million viewers during their winner-take-all series against the Miami Heat earlier this week. Why is this significant? It was the most watched program on Canadian Television, let alone the most watched basketball game on Bell Media’s specialty channel. Will they continue to break Canadian TV records? I guess we’ll have to see if they can keep up with Lebron James and the Cleveland Cavaliers long enough to find out.
Brazilian agency AlmapBBDO and Getty Images team up for one of the most visually unique advertisements we’ve seen yet. As a part of their “Endless Possibilities” campaign, Getty Images has created a way to put four images of four different people’s faces, and combine them to create a facial image of famous icons around the world. Some of the big names that have been created in this campaign so far are Pope Francis, The Dali Lama, or even Prince Charles. The technology, detail, and innovation that has gone into this advertisement is absolutely stunning. Check out the video below to see how they’ve put together some of the most iconic faces of our time.
The Salvation Army Uses An Open House To Communicate Their Message
If you want to feel something today, this one is for you. It’s very hard to get people to actually care about poverty enough to donate. However, The Salvation Army and Grey Canada used an “open house”, both online and a physical space where you could explore the home that represents that of a family living in poverty. The goal of the campaign is to change the perception that people have of those living in these conditions. From the outside it looks just like a regular house, and this shows that you may not be able to directly tell what someone may be going through. Check out the home digitally here. The campaign was also supported with a video that shows footage of unsuspecting people checking out the open house for themselves.
These are some of the key moments we wanted to share with you so far from this week. Anything we missed? Let us know!