This was a crazy week. In the world of advertising & marketing, everything moves so quickly that it’s easy to miss some of the best the industry has to offer. Not to worry, as usual, The MAD Mix has you covered for some of the hottest ads, trends, and more in this week’s recap. Check it out below!
Movistar Love Story
K: We all know how big social media has become. All most everyone uses it, from teenagers to our parents or even grandparents. We use it to stay connected to our family members that are in other countries, see what our favourite artists are doing, follow our favourite brands, stay updated on fashion trends and meet new people. Movistar, a telecommunications brand that operates in Spain and in many Hispanic American countries makes open our eyes again to something we sometimes may forget. The love story shown between two teenagers seem normal and harmless, but as the story goes on you start to think about how will it end. The reveal of the ending is done in a way that keeps you guessing until the last second. It’s a great way to shine light on a topic that really needs to be discussed, especially with teenagers that are starting to use social media.
M: Wow, this was pretty cool. WestJet known for taking experiential marketing to an entirely different level. Remember what they did for Fort MacMurray after the wildfire crisis last year? In their latest spot, they flew to Nevada to really put a new spin on what the Las Vegas experience is really like. Passengers on a plane to Vegas were treated to a fantastic light show on the ground depicting a roulette wheel as they flew in. The catch? It was a real roulette wheel. The wheel spun until it landed on one of the seat numbers “4a”. Whoever was sitting in that seat on the plane got treated to a $2,500 shopping spree during their stay in Vegas. This really impressed me. Quality experiential campaigns are difficult to pull off, but WestJet did it again. Check out the spot below:
The BigBallerBrand Continues to Make Headlines
B: Lavar Ball has become a media mainstay in the NBA world due to his outrages comments and polarizing personality. He has also brought a little bit of flair back to an NBA that seems to be getting repetitive. The NBA finals barring any setback is once again slated to be a rematch between the GoldenState Warriors and the Cleveland Cavaliers. Yes, upsets can happen but are they likely too? Not in this Super team era driven NBA. Lavar Ball is a terrific marketer, hands down no questions asked because according to the simple Google Definition a marketer is “a person or company that advertises or promotes something”. Lavar Ball has done a wonderful job promoting all three of his sons Lonzo, LiAngelo and LaMelo but also the BigBallerBrand that just released a $495 pair of sneakers and people are talking about them. Whether you’re a fan of Lavar’s recent tactics or not, he is single handely the most talked about subject in the NBA, during the playoffs.
Dove Switches Up Their Packaging
D: To reaffirm their message of body diversity, Dove has brought life to the saying “beauty comes in all shapes and sizes” by offering limited-edition packaging. The new Dove bottles are supposed to mirror the various different body types. I’m still not exactly sure how I feel about this stunt as it’s cool and practice but a little weird when executed. Are people that interested in buying a bottle shaped like a person or is that simply an example of overthinking this campaign in its entirety? Regardless, doing this has created quite the buzz for the brand (both positive and negative) and the overall idea is an innovative way to extend their brand message. Was it a hit? You be the judge.
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter