The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.
Written by Malick and Dakarai.
Instagram introduces new updates to Stories
D: Instagram Stories, once the Snapchat-clone that is now taking steps towards individuality with a few new updates. Instagram has introduced two new features: Live Video and Disappearing direct photos/videos. Live video is the perfect step in the right direction for Instagram and their Stories platform, as it’s proven successful for both Facebook and Twitter. Some of your followers will receive a notification that you are streaming live, and it will display that you are live over your stories icon. You will likely see this function being used by celebrities, athletes, influencers, and brands. In terms of people in your actual network, one thing I’ve noticed is that none of my friends use Facebook Live. The reason for this is because if you really think about it, what can you be doing that’s so important everyone needs to see it in real time? Now who’s to say that Instagram won’t challenge that way of thinking and make the process of going live more appealing to the every day person that isn’t selling/promoting anything? We’ll have to stay tuned and see.
Facebook Investigating Means to Exclude Fake News From Platform
M: Ever scroll through your timeline and see an article with a headline that makes you think “there’s no way that’s actually true”? Same here. Over the last year, Facebook has been under the spotlight for allowing fake news articles to be spread around the social media platform. Since the 2016 U.S election, fake articles have been spawning and spread around at a rate so quickly that Mark Zuckerberg himself had made the following statement:
“Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We’ve been working on this problem for a long time, and we take this responsibility seriously. We’ve made significant progress, but there is more work to be done.” (Source-Adweek 2016)
Zuckerberg went onto state that in order to limit the number of fake articles being spread, Facebook will be developing ways to label articles as verified or false. I guess that’s just a friendly reminder that sometimes a quick google search can ease your curiosity. Do your research.
Drake stars in new Apple Music spot
D: Drake, 6 God, Meme King, whatever you want to call him, he’s done it again. In Apple Music’s new ad starring the Canadian rapper, he does what he does best..look goofy and create hilarious content. The :60 second spot “Drake vs. Bench press” follows the rapper working out intensely while listening to his own music with a trainer. The second the trainer leaves, Drake flips through Apple Music, selects Taylor Swift, and what happens next is just one of those things it’s better if you watch. The tagline at the end refers to Apple Music as “distractingly good”, which aligns with the Taylor Swift spot from earlier this year. Check out both of the commercials below.
M: Smart phones…smart TVs…smart mugs? That’s right. Tech company Ember has joined forces with Starbucks to deliver its consumers the first internet connected mug that allows users to adjust the temperature of their beverage through the brands smartphone app. With Starbucks having exclusive selling rights, the mugs will be sold at over 100 stores as early as December at a price of $150. While that does seem like it’s a bit much for a mug, think of how you’ll never have to worry about burning your tongue first thing in the morning. Or just a quick reheat making sure that your morning cup of Joe isn’t too cold. I think this is a really unique display of innovation in technology-let’s see if it takes off!
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!