The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.
Written by Dakarai
Snapchat releases Spectacles in a unique way
Not too long ago, we spoke about the introduction of Spectacles from Snapchat. Essentially ‘Spectacles’ are glasses that you can wear and record/post snap pictures and videos with. Launching today, the wearable tech will be made available via bot-like vending machines. If this sounds a bit weird, it’s because it is. These unusual machines will be in sleep mode until someone walks by and essentially wakes it up via motion sensors. The hope is that the person will stop and interact with the bot to find that it is actually selling a $130 pair of Snapchat lenses (Spectacles). Now where will these bots be found? You can ‘find a bot’ at spectacles.com, Prepare to see a boatload of snapchats in the coming months of your friends locating and interacting with these machines. If you ask me, this is a brilliant move from Snap Inc. Well done. Below is a teaser video for the bot.
Instagram Stories steps outside of Snapchat’s shadow with new features
When Instagram Stories came out, everyone (myself included) saw the clear rip off of the already established Snapchat. Months later, they have made some changes to the platform that Snapchat has yet to explore. For starters, you are now able to insert links into your Instagram Stories. This is extremely helpful for the brands using the platform, as it will replace the process of creating a shortened link and writing it over your story in hopes that your viewers take it upon themselves to jump on their browser and type in the site name.
You can also now use Boomerang in your stories. For those that don’t know, Boomerang allows you to create one second looped videos. The last addition is the ability to tag people in your stories. This is where Instagram and Snapchat completely differ. Instagram is all about discovery and finding new people, so this fits perfectly with their brand. With Snapchat, it’s frankly more private and exclusively seen by just your friends. This is most likely why Snapchat hasn’t bothered with this feature. Don’t forget to follow me @dakturner.
GoPro launches their first TV ad for global campaign
“Don’t stop what you’re doing, to capture what you’re doing” is a voiceover that perfectly described GoPro’s new 30 second ad. The brand shows moments we are all familiar with: holding your phone and taking a video of things from your kid going down a slide, a beautiful view, or a friend jumping off a cliff. GoPro then switches things up and shows that you can be involved in the action while still capturing it through using a GoPro. You can play with your kid, jump off the waterfall, run with fireworks, and more all while capturing the moment at the same time with a GoPro. This ad speaks well to the adventurous brand image that they have has established. This is not a camera for taking a video of a sunset. This is a camera for riding a jet ski on a beautiful day while capturing the sunset. Check out the video below.
That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out our last weekly recap here. Think we missed something important? Let us know! Also, be sure to follow us on Facebook here. Happy Friday!