The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.
Written by Malick and Dakarai.
Dollar Shave Club Releases New Campaign
D: The Dollar Shave Club is one of those miracle brands to say the least. They exploded in terms of visibility and sales after releasing a low budget YouTube commercial called “Our Blades Are F***ing Great“. 4 years later, the video now has over 23 million views. To continue with the success of the brand, they do a great job poking fun at others. In their latest three spots, they are quite clearly mocking Axe and Old Spice shower gel. The first ad, “Massive Hero” shows a product with red packaging that is definitely supposed to look like Old Spice, to which a bodybuilder bursts through the couple looking at the product and flexes in front of him. I’m definitely not doing it justice, check out the spot below!
Hopsy Home Tap
M: As the craft beer market in Canada continues to grow at a rapid pace, this new device will be a game changer. Designed by Krups, the Hopsy HomeTap allows craft beer lovers to enjoy a draft-quality pour right into their own household. It dispenses draft beer from Hopsy’s two-litre containers that stay fresh for about two weeks. While it will only be available in 2017, the Hopsy HomeTap is sure to bring a new take on the craft beer industry by bringing the experience into the household.
A Coffee Shop in Toronto Charges Women more than Men
D: These are the type of stuff I like. The headlines that you read and instantly get pissed off until you watch the video and realize the actual meaning. It’s safe to say I fall for click bait a lot! A coffee shop in Toronto changed their prices for the day in a quite funny video that is meant to shine light on the “Pink Tax”. Essentially this is the fact that women pay more for certain goods than men. The idea that women earn less and pay more. Obviously there are several different factors that come in to play when it comes to the reasoning behind higher prices of goods for women, but it still makes for a great video. Check out some of the reactions below, and the site that explains more about The Pink Tax and how you can get involved.
D: Experiential advertising done right! To promote the launch of the new Tomb Raider game, the brand staged a 2,000 pound Jeep dangling from a 64 3D billboard in Times Square. Over the course of the next four weeks the billlboard will be pumping out fake snow which is sure to draw in anybody walking by. It captures the climate of the game well as Lara Croft is always going through insane adventures in all sorts of weather conditions. Now if I had a ps4, this would probably motivate me enough to at the very least test out a demo of the game. Executions like this push buttons and force consumer conversations. I don’t know a single person in my network that wouldn’t want to Snapchat this billboard.
Kit-Kat: Chance the (W)rapper
M: Any Chance fans in the building tonight? Kit-Kat teamed up with Chance The Rapper for their Halloween themed wrappers. The Chicago hip-hop star is shown shopping in a local grocery store in his Halloween costume when suddenly he hears his voice coming from a Kit-Kat bar. His face is then shown on the wrapper in which he sings the classic “Gimme a Break” Kit-Kat jingle. The significance of this is that it’s the jingle’s 30th birthday, and who better to serenade the classic jingle than Chance The Wrapper? Check out the spot below:
That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed something important? Let us know! Be sure to follow us on Facebook here as well. Happy Thanksgiving!