Weekly Recap

Weekly Recap (October 14 – October 20)

October 20, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Dak, Malick, Nick and Kathleen

Sport Chek repositions itself in the fashion world

D: When you think of Sport Chek, what comes to mind? For me it’s certainly running shoes and athletic equipment. With their latest spot promoting their “Lifexstyle Collection”, the sportswear company is making an effort to showcase the apparel they offer. The 60 second spot features several different dancers dressed in brands that Sportk Chek carries like Nike, Adidas, and Vans. What it does a great job in communicating is that the clothes they carry serve an athletic purpose but they are also fashionable.”Whether it’s for the gym or to wear on the street, it’s about connecting our customers with whatever fashion or sport-inspired apparel that meets their needs.”, says Erika DeHaas, the AVP of FGL Sports. Check out the spot below.

Automotive brands are innovating the customer experience

N: The automotive industry is seemingly in permanent disruption.  And while the tech behind cars is getting a major overhaul (think electric engines, onboard computers, guided driving) brands aren’t forgetting about the consumer experience either.

Take Ford, who now has an app.  The FordPass will find you parking and gas stations, store your vehicle info, let you know your fuel level, and unlock and start your car.  This literally puts Ford at consumers’ fingertips.

Or would you rent-a-Porsche?  Subscribe and drive a Porsche on demand.  Registration, insurance, and maintenance all covered. That said, the cheap plan will run you $2,000/month.

Hyundai’s reimagining what it means to buy a car might be the most innovative.  Imagine starting the purchase process online, scheduling a test drive that starts in your driveway, and returning it in 3-day if it doesn’t fit.

Uniqlo puts their jackets to the test

D: Why try it on when you can try it out? The exact question that Uniqlo Canada asks in their latest spot that promotes their new “Ultra Light Down” jacket. The 60 second video shows a fun interaction that an in-store activation had with users. The machine let the public try on the jacket and choose an activity to pair with it. Some of the examples we see are axe-throwing, cycling, yoga, and more fun activities that you clearly need to bring your ultra light Uniqlo jacket for. It’s a cheerful spot that shows people having fun with the brand’s product. Does it get better than that? Uniqlo previously debuted a campaign where upon trying on a new flannel shirt, people had the choice between getting the shirt for free or giving it to a new Canadian. Both spots promote the trial of their products with an added benefit. It’ll be interesting to see what other similar executions the brand runs with. Check out both spots below.

Bud Light

M: . Whether you’re  fan of Bud Light or not, their latest :60s spots are pretty good. Agency Wieden + Kennedy New York have creative two ads that are set to play during some pretty big events happening this Sunday. My favourite out of the two is “The Heroes Return”, which is to be first aired during the Patriots and Falconns rematch . The spot opens with the hero returning from a long quest to get beer from the concession stand at Gillette Stadium. The characters are recast in an old school New England setting with the plot focused around the return of the colonial Patriot. Check out the spot below:

The other spot is set to air during the premiere of season 8 of the Walking Dead. You can find this one below:

With the focus on contextually relevant advertising, these spots are definitely set to be a hit in my eyes.


K: Whether we want to admit it or not we are all guilty of using our phones during dinner with friends or family. We are either checking social media or taking pictures of what we are eating to post on social media. If you haven’t noticed this yet it’s probably because you are on your phone. These new ads from Goodby Silverstein & Partners for the non-profit Common Sense Media, dramatize the situation a little bit with the help of Will Ferrell. There are several different videos for this campaign, below is my favourite one. Do you think this is a growing issue? Let us know your thoughts.

Device Free Dinner with Will Ferrell from Will Ferrell


That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

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