In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!
Written by: Dak, Malick and Kathleen
Lionsgate turns to digital to promote new ‘Jigsaw’ movie
D: One of the biggest reasons I use ad-block is because the majority of digital ads suck, if I’m being blunt. They lack both creativity and originality. With the new campaign from Lionsgate, they are trying to change that way of thinking. They have paired AR (augmented reality) with digital ads in promotion of the new movie, ‘Jigsaw’, which is the next instalment of the ‘Saw’ franchise. Mobile users will be served ads that function as an animated selfie filter. Think of it like the Snapchat filters but in a web browser. Of course, in order for this to work users need to allow the ad to access the camera on their phone, but due to this being one of the first examples of Snapchat-like filters on a mobile site, I can only imagine the engagement would be higher than a typical digital ad. Another incentive is that users are offered discounted movie tickets if they share the selfie they took using Jigsaw-like traps on Twitter. It will be interesting to see what sort of other brands adopt this technology.
Stranger Things 2
M: Fiiiiinally the wait for the next season of Stranger Things is over! The Netflix mega-hit from last year is back and showcases it’s typical 80’s style fashion. One of the things I loved about the first season is it’s homage to 80’s style cinematography and imagery, but this season brings it to another level. What do I mean by this? To keep things contextually relevant, the show brings back a nostalgic feeling in many viewers by showcasing products and brands from the 80’s. Some brands include KFC (previously known as Kentucky Fried Chicken), Poloroid, and Radio Shack (rest in peace). What I love about this is the dedication to showcase these brands in line and style with the timeline of the show. For these brands, it’s a great way to bring awareness to these brands while still being relevant in terms of the context of the show (except Radio Shack…sorry Radio Shack).
Stranger Things Snapchat Lens
K: One of the hottest shows right now is Netflix’s “Stranger Things”. To help promote season 2, Netflix is using AR technology to help them. For today only, October 27th, you can visit Joyce Byers’ creepy living room and also use a face filter that gives users a nosebleed during selfies, like one of their characters Eleven. Check out the video below and unlock the lens using this Snapcode below:
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.