Weekly Recap

Weekly Recap (September 1 – September 8)

September 8, 2017

In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!

Written by: Kathleen, Malick, and Dak.

Bud Light – Vendor

K: With the NFL season starting get ready for all the new commercials that you will be seeing on tv. Like in every sports game an important beverage that needs to be ready for the fans is beer! Many prefer to have the vendor come to them with the beer rather than having to get up and wait in a long line for minutes and risk missing an important part of the game. But did you ever imagine having one of those vendors follow you around everywhere and always have a beer handy for you? I’m sure many of you will be thinking “that would be awesome!”. Well, it’s like that saying ‘be careful what you wish for’. For their first broadcast ad of the NFL Bud Light decided to show what it could be like, watch the video below and find out.

Facebook Messenger Tests Out a Tinder-Like Feature

D: Now isn’t this exactly what we need? Don’t you just look at the hundreds upon hundreds of friends you have online and think “I wonder if they want to meet up?”. If that sounds like you, then you’ll jump for joy at this new feature. For the rest of us, let’s just sit back and watch how this unfolds. Facebook has announced plans to roll out a Tinder-like feature on Messenger that will allow you to essentially swipe on friends you would like to meet up with. Here’s the thing, similar to Tinder they’ll have no idea you swiped on them unless it’s mutual. What happens next? Well that’s between the two of you. It will be interesting to monitor how this performs in testing, but if there was any non-dating company that could pull this off, it would certainly be Facebook.


White Castle Swag

M: Seriously? What’s with fast food companies coming out with clothing? I wrote about this for a previous recap, but a bunch of fast food companies like McDonald’s and KFC have come out with clothing lines. Next up is White Castle. They’ve teamed up with New York fashion house Telfar to come through with a new clothing line surrounded by every American’s favourite slider joint. What does this even mean? The purpose of the streetwear is to bring out the authenticity of the restaurant, but not quite sure I can exert the same passion. I don’t know if I could get down with fast food clothing, they look too much like uniforms to me. Check out what they look like below:

That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on FacebookInstagram, and Twitter.

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