The world of advertising & marketing changes on the daily so it can be hard to keep up with all of the biggest trends and innovations. Not to worry, we got you covered if you missed anything. Check out our weekly recap below.
Written by Malick and Dakarai.
Old Spice Recruits Von Miller for New Ad
M: What happened to the original Old Spice guy? Not to worry, I think we’ll be ok with Superbowl MVP Von Miller taking over. Old Spice is known for being the manly man’s deodorant, so its only fitting that they partnered with Miller in these latest series of ads. As apart of Old Spices’ “Hardest Working” collection, we see Miller carving his own path of manliness through a series of hilarious NFL themed commercials. Check out my favourite below:
Click here to find the other ad in the series.
The Energizer Bunny Gets a Makeover
D: The mascot the majority of people know and love is getting a makeover after 27 years. The brand is looking to give the bunny a more “2016 look”, meaning more realistic movements and features. It’s practically impossible for anyone over 40 to have never seen this bunny before, but the brand has mentioned that they would like to have that same connection with a younger audience. A little change never hurts right? The new mascot premiered during New York Fashion Week, and for all of us that didn’t get the invite, we’ll be able to see the bunny in upcoming ads on YouTube and Spotify.
Roli Seaboard Rise 49
M: We talk a lot about innovation in advertising, and I think this is an exceptional example of that. The Roli Seaboard Rise 49 is a keyboard that allows users to physically manipulate the types of sounds that come out of it. With 49 keys, the keyboard allows you to manipulate the sounds depending on how you physically touch it. By striking, swiping vertically or horizontally, and pressing lightly for example, you can bend the soundwaves, causing a bend in pitch, vibrato, or even slide notes. Music and technology are meant to coexist, and I think this is an amazing example of that statement. At a price of a mere $1200, the Roli Seaboard Rise 49 can be yours.
YouTube Gets Social
D: YouTube is stepping into the social network space by offering a feature called “Community”. Essentially this will enable certain channels to be able to communicate more effectively and directly with their subscribers. Rather than creating videos to provide announcements, these YouTubers can have a direct line of communication with their fans on the platform itself, rather than on other social networks such as Twitter or Facebook. Subscribers will get notifications when creators submit a post, which of course they can opt-out of if they want to. YouTube has always just been about video, but this is a fantastic opportunity to bring a more community feel to it. One thing is for sure, the comments will always be terrible.
Virgin: Rock The Vote
M: If you know me, you know I think it’s important for people to get out there and get involved in politics somehow. In this ad, Virgin communicates to millenials the importance of voting and what we stand for in line with their in-flight wifi service. Virgin America is encouraging millenials to utilize their free in-flight wifi by registering to vote in the next US election. Its simple, but anything to get young people to vote is a good cause in my books.
DJ Khaled Goes Undercover for Lyft
D: Lyft, the popular ride-share company has enlisted Dj Khaled as a part of their undercover series “Undercover Lyft”. Lyft has used popular celebrities such as Shaq, Demi Lovato, and now DJ Khaled as undercover drivers picking up unsuspecting passengers and filming the funny experience. DJ Khaled does what he does best and drops all his famous Snapchat famous catchphrases and references, which is expected. My personal favourite is when a passenger asks him what he does for a living, to which he replies, “I’m a locksmith…I got all the keys”. Classic Khaled. Check out the hilarious video below!
That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here